Tech Marketer Live

ActualTech Media

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Tech Marketer Live

Helping you create and capture demand in the enterprise technology market.

20/11/2023

How to Build a Webinar Lead Generation Engine

“Webinar fatigue” is a myth. Lead generation webinars continue to be one of the top sources of marketing-attributed opportunity pipeline for cybersecurity vendors. In fact, over 89% of technology buyers say webinars play a role in their purchase process. But using webinars to generate high-quality leads and pipeline requires that you execute effectively on all three phases of the event. You could miss the essential steps to plan for before, during and after the webinar. These steps are critical to maximizing your ROI. On this episode, CMO Geordie Carswell maps out how cybersecurity vendors can build a webinar-powered, pipeline-creation machine! -Learn why webinars are still driving the majority of marketing ROI -Get a step-by-step plan for using webinars to generate cybersecurity leads and pipe -How to avoid the most common mistakes when running webinars for lead gen

56 min
26/10/2023

Making Lead Gen Work - Special Interview

In this episode, Geordie Carswell, CMO at ActualTech Media joins Cybersecurity Marketing Society Founders Maria and Gianna to talk about the stuff no marketer wants to talk about right now: lead generation and content syndication! Can lead generation be a successful part of a demand generation strategy? Is there a right way to use content syndication for a cybersecurity audience? What are the strategies - and company qualities - needed to make these successful? Listen to find out! The guest and hosts use their demand gen backgrounds to jam on webinars, content, and other forms of creating engagement with cybersecurity audiences: • The relevance of different webinar topics • Considering whether to go broad or niche based on specific goals. • The importance of personalization and alignment in lead-generation efforts Plus…learn a little something about grocery store marketing 🤭 Listen for shop talk and laughs on today’s episode, and make sure to check out ActualTech Media!

55 min
20/10/2023

How to Build an Integrated Marketing Campaign

Replay from a recent webinar with ActualTech CMO Geordie Carswell and Cybersecurity Marketing Society co-founder Gianna Whitver Wondering how you can get started in creating an integrated cybersecurity marketing campaign? Successful campaigns create a strategy and plan that connect the content and demand generation tactics that ensure real results. So, which channels should you leverage for cybersecurity audience? What should you measure and report on? How do you collaborate and navigate the organizational challenges that always seem to arise? The webinar outlines the frameworks and considerations you need to put together to architect a successful integrated campaign. This discussion includes: Frameworks for how to build a full-funnel, integrated cybersecurity marketing campaignRepeatable and scalable process that drive results from awareness to revenueDetails on what you really need to measure, why it matters, and how to report on itHow to get internal alignment and collaborate so everyone can shine.

1 h y 10 min
02/10/2023

Prioritizing in a New Marketing Role, Cybersecurity Marketing, & Community Building with Gianna Whitver

Veteran Cybersecurity marketer and Cybersecurity Marketing Society Co-Founder Gianna Whitver joins Geordie to discuss: How to get your bearings and prioritize in a new marketing roleWhat it's like to start and manage a B2B niche communityThe Cyber Marketing Society's upcoming Austin cybersecurity (CyberMarketingCon) marketer's conference& More!Links: CyberMarketingCon detailsThe Cybersecurity Marketing SocietyGianna's Linkedin

53 min
18/09/2023

Getting Case Studies Right w. Joel Klettke

Join Geordie and the founder of Case Study Buddy as we discuss how to get impactful case studies done on time and on message. What are the elements of a truly effective case study?Common mistakes in case study developmentThe advantages of strategic storytellingHow to get stats when there's none readily availableLength of case studies? What works best?Video vs. Written?Some of the best ways to leverage your case studiesHow do you get buy-in from clients to participate in case studies?Any tips for clearing internal approval processes at client organizations?How do you handle concerns from clients’ legal teams?How to leverage anonymous case studies Learn more about effective case study creation on Case Study Buddy's blog: https://casestudybuddy.com/blog/

57 min
28/08/2023

B2B Marketing Strategy Tips w. Neil Patel

On this rapid-fire new episode with B2B Marketing Expert Neil Patel, we dive into his advice on: How a new marketer can approach their B2B marketHow to prioritize your efforts (with so many b2b channels to pursue)How to differentiate your solution when others offer *roughly* the same outcomesTips for ‘un-sticking’ opportunities in the sales and marketing funnelPredictions for inbound marketing in 2024Strategies for paid search in uber-high CPC nichesHow you should be directing your Linkedin budgets right nowHow to turn webinar registrants into qualified leadsHow marketers can use email drip sequences to keep leads warm The challenges of scaling Reddit adsShort, plain text emails vs HTML creatives- What wins in B2B?Work with Neil: https://www.npdigital.com and check out his blog at https://www.neilpatel.com

28 min
15/08/2023

Leveraging Cold Email Outreach with RevBoss Founder Eric Boggs

Best Practices for cold outreach in B2B (what’s working / what’s not)How to make your messages stand out above the noiseCold outreach approaches/value for GTM teams at newer startupsHow cold outreach programs can augment/co-exist with your BDR/SDR teamsHow field marketing teams and partner/alliance marketing teams can leverage cold outreach for generating audiences for in-person, hybrid and virtual events, even in specific geographies that are tightUsing cold outreach to drive attendance and registrations for your company’s user conferences Iterating your messaging with AI to scale your variations Reach out to Eric at RevBoss at https://www.revboss.com

58 min
12/07/2023

Mastering the Art of Attendee Engagement

Webinars Don't Have to be Boring! We've run over 400+ webinars in the last 12 months and we've cracked the code to advanced audience engagement. Now, for the first time, we're sharing the exact strategies that get attendees to wake up, pay attention and personally engage with your webinar presenters and moderators! On this episode we'll share a webinar with the essential engagement 'tricks of the trade' with ActualTech's lead webinar moderator Jess Steinbach. If you've ever felt like you need some fresh angles to get webinar attendees to sit up and take notice, you'll love what this fast-paced event has in store!

47 min
20/06/2023

Supercharging Marketing Productivity with AI: A Deep Dive into ChatGPT

Episode 2: A discussion about the application of AI, specifically OpenAI's ChatGPT, in the field of marketing. The hosts discuss how AI can significantly accelerate productivity by assisting in tasks such as content creation, ideation, and data analysis. They also discuss the potential concerns related to AI, including plagiarism and the accuracy of AI-generated content. The hosts highlight the importance of treating AI like a marketing intern, providing it with detailed instructions to improve the results. They also mention the use of third-party plugins, such as "Ask Your PDF," to enhance the capabilities of AI. Key Takeaways: AI, specifically ChatGPT, can be a powerful tool in marketing, helping to accelerate productivity.AI can assist in tasks such as content creation, ideation, and data analysis.It's important to treat AI like a marketing intern, providing it with detailed instructions to improve the results.There are potential concerns related to AI, including plagiarism and the accuracy of AI-generated content.Third-party plugins, such as "Ask Your PDF," can be used to enhance the capabilities of AI. Key Moments in the Podcast: Discussion on the application of AI in marketing Discussion on the potential concerns related to AI Discussion on treating AI like a marketing intern Discussion on the use of third-party plugins to enhance the capabilities of AI Resources and Links Mentioned: https://openai.com/https://askyourpdf.com/https://www.actualtechmedia.com/

43 min
12/06/2023

Webinar Promotion & Engagement Strategies for Lead Generation

The latest strategies for getting attendees to register and attend your webinars - and actually engage when they show up!

33 min

10 episodios

Helping you create and capture demand in the enterprise technology market.

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ActualTech Media
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2 k
Episodios

10
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