Pipeline Visionaries

Caspian Studios
  • 4,8 (34)
  • MARKETING
  • CHAQUE SEMAINE
Pipeline Visionaries

CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.

  1. -3 J

    Experiments as Investments in Future-Proofing

    Learn from Emily Campbell, CMO at Blackline, about connected content strategy and lifecycle management.

    42 min

  2. 12 NOV.

    Marketing is Chess, Not Checkers

    Learn from John Schneider, CMO at Betterworks about strategic experimentation and understanding different marketing levers.

    43 min

  3. 5 NOV.

    The Data Can’t Tell You Everything

    Learn from Shannon Duffy, CMO at Asana about evolving from PLG to targeting enterprise clients.

    48 min

  4. 29 OCT.

    Fewer, Bigger, Better

    Learn from Mary Wells, CMO at Cloudera, about how operational efficiency allows for experiments and risk-taking.

    46 min

  5. 22 OCT.

    Customer Focused Over Functionally Focused

    Learn from Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks, about blending the physical and digital world to create impactful campaigns.

    47 min

  6. 15 OCT.

    Pilot, Prove, Scale

    Learn from Niki Hall, CMO at Five9, about bringing customer insights into the overall business strategy.

    42 min

  7. 8 OCT.

    Create Content People Will Love or Hate

    Learn from Karl Van den Bergh, CMO at Gigamon, about the impact of investing in brand when budgets are tight.

    43 min

  8. 1 OCT.

    Pushing the Envelope in Marketing

    Learn from Allison Breeding, CMO, Apptio, an IBM Company, about experimenting and pushing the envelope in marketing.

    40 min
Tout afficher (212)

Bande-annonce

4,8
sur 5
34 notes

À propos

CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.

Informations

  • Création
    Caspian Studios
  • Années d’activité
    2020 - 2024
  • Épisodes
    212
  • Classification
    Tous publics
  • Copyright
    © Caspian Studios
  • Site web de l’émission
    Pipeline Visionaries

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