Boutique Fitness Marketing Podcast

Connie Holen
  • 5.0 (6)
  • MARKETING
  • CADA SEMANA
Boutique Fitness Marketing Podcast

Tired of aggressive, loud, and pushy marketing advice? Looking for a holistic marketing approach that’s sustainable and natural for your fitness business? Then you’re in the right place because it’s time to redefine what marketing means for boutique fitness studios. Marketing touches every aspect of your business: it’s tied to your pricing structure, sales process, brand photography, website, lead generation efforts, and more. It’s how you attract, convert and retain clients continuously. But if you’re a fitness expert and not a marketing professional, how do you make sure your marketing works how you need it to? On The Boutique Fitness Marketing Show, your host Connie Holen is diving into all things marketing for boutique fitness studios. From how to create the right intro offer to exploring the world of paid ads, Connie breaks down what you need to know to market a boutique fitness studio in a way that gets you results and makes your brand stand out.

  1. HACE 9 H

    Marketing on a Budget with Christa Gurka

    Today, we’re talking about something every small business owner can relate to: how to make every marketing dollar count. If you’ve ever felt like you’re throwing money at random tactics and hoping something sticks, or are trying to decide what to spend your limited marketing budget on, this episode is for you. Our guest is Christa Gurka, founder and CEO of Pilates in the Grove in Miami, a multi-location boutique studio that combines Pilates and physical therapy. With over 30 years of experience in wellness and fitness, Christa has mastered the art of building a cohesive, budget-friendly marketing strategy that drives results. Beyond running her own business, Christa mentors women entrepreneurs in boutique fitness and healthcare through her Beyond the Movement programs, helping them create sustainable, profitable businesses. Connect with Christa www.christagurka.com https://www.instagram.com/christagurka

    55 min

  2. 8 ENE

    Marketing Personal Training with Lawrence Neal

    Today, we’re diving into the world of lead generation, pricing, and sales for personal trainers—specifically for those running appointment-based fitness businesses. If you’re a trainer struggling to attract the right clients this episode is for you. Our guest is Lawrence Neal, founder of High Intensity Business and host of the High Intensity Business Podcast. Lawrence has helped hundreds of HIT .. that’s HIT with one I - (High Intensity Training) business owners make more money through strategic marketing, pricing, and sales tactics. With over a decade of experience, including cofounding a successful personal training studio, Lawrence knows exactly what it takes to thrive in an appointment-based model. If you’re ready to level up your personal training business, let’s jump in! High Intensity Business:  https://highintensitybusiness.com/

    56 min

  3. 1 ENE

    Building a Studio that Sells with Mitch McGinley and Kristin Abel

    Whether you’re thinking about selling soon or just curious what your options are for the future, you’re in the right place. I’m thrilled to be joined by two incredible friends from Boutique Fitness Broker, experts who specialize in helping fitness studio owners navigate the selling process: Mitch McGinley, Founder and President of Boutique Fitness Broker and all around great guy. Mitch brings years of experience in hospitality, and boutique studio ownership. He’s been in your shoes—he bought and sold his own yoga studio and now helps others prepare their businesses for sale. Kristin Abel, Vice President at Boutique Fitness Broker, a CPA, former studio owner, and self-proclaimed math nerd. Kristin has spent years coaching boutique fitness owners on creating systems for success and is passionate about helping studios thrive. In this episode, we’ll talk about what makes a studio attractive to buyers, the marketing strategies that can boost your studio’s value, and the biggest mistakes to avoid when preparing to sell. If you’ve ever wondered how to position your studio for a future sale, this conversation is for you. Connect with Boutique Fitness Broker: https://boutiquefitnessbroker.com/

    51 min

  4. 18/12/2024

    Marketing Fitness Retreats with Jennifer Pahl

    Retreats are more than just a fun getaway—they’re an opportunity to deepen your community connections, create unforgettable experiences, and give your revenue a significant boost. But making them profitable and filling those spots? That’s where things get tricky. To help us unpack it all, I’m thrilled to welcome back a very special guest: Jennifer Pahl! Jen is a Certified mindbody Business Consultant, yoga studio owner, and retreat expert with over a decade of experience in boutique fitness. Since opening Twist Yoga in 2013, Jen has hosted retreats in stunning destinations and knows firsthand what works (and what doesn’t) when it comes to running and marketing these transformative experiences. In this episode, we cover: Jen’s journey with retreats, including where she’s taken her groups and her approach to planning. The truth about retreat profitability—can they really be a significant revenue driver? Proven marketing strategies for retreats, including how to craft messaging that resonates with your audience. Insights into what retreat-goers are looking for these days, like self-care, connection, and adventure. Practical tips for studio owners dreaming of running retreats or wanting to maximize the ones they already offer. Whether you’re new to the idea of retreats or you’ve already hosted a few, this conversation is packed with actionable advice and insider knowledge to help you make your next retreat a success. Connect with Jen: https://www.jcpahlconsulting.com Retreats hosted by Twist Yoga: https://www.twist-yoga.com/retreats

    55 min

  5. 11/12/2024

    Fitness Brand Design with Olivia August

    Are you wondering how to create a fitness brand design that visually brings out your business's best, most authentic side? Meet Olivia August, brand designer for team Pixality and designer at Bold August Design Studio.  A little bit about Olivia: Olivia has been my branding go-to for over five years now. She designed the branding for my business, Pixality Design, and many of Pixality’s clients. Not only do I admire the creativity and quality of Olivia’s designs, but one of the things I appreciate most about working with her is her approach to branding beyond just a logo. She helps business owners create and implement true visual brand systems that are practical for ongoing marketing needs.  Here’s a quick rundown of what we covered: What is branding and brand identity?   What makes a good logo for a fitness studio? And what should you avoid?  Besides a logo, what other elements does Olivia think are essential to having a practical brand set that helps a studio look cohesive across various platforms? Once a studio owner invests in branding, it has logo variations, colors, fonts, and maybe some patterns, icons, or textures. What’s next?  How often should someone reassess their visual brand, and how do you know what it needs to stay current? Links: Add on Branding to any Pixality Web Design Project. Learn more: https://pixalitydesign.com/web-design Olivia's website: https://boldaugust.com/ Bold August Design on Instagram: https://www.instagram.com/bold.august.design

    43 min

  6. 04/12/2024

    Money Matters: Growth vs Scale with Nina Israel

    What’s one topic every business owner knows they should focus on but often finds overwhelming? The concept of financial wellness for fitness studios.  For this episode, we have the perfect guest to guide us through it: Nina Israel, founder of Taryn Financial.   A little bit about Nina: With over 25 years of experience, Nina takes a holistic approach to financial well-being for boutique fitness studio owners. She’s seen everything from bags full of crumpled receipts to clients who feel completely lost on where their money’s going – and she’s here to tell us it’s never as bad as you think. Nina’s superpower isn’t just helping her clients organize and manage their cash flow – it’s giving them the confidence and clarity to understand what their numbers mean. She’s saved her clients thousands of dollars and countless hours of stress, making finances feel approachable and empowering. Nina has helped me feel smart about the finances of my own business, and I can confidently say she’s the real deal. So, if you’re ready to turn your financial fears into financial resiliency, stay tuned! You’ll leave today’s episode with actionable tips and a new perspective on your business’s financial health.   Here’s a quick rundown of what we covered: What Nina does at Taryn Financial and how she came to focus on the boutique fitness industry.     What advice does Taryn have for listeners who feel they don’t have a good handle on their business's financial health?  How do they start to get control of things? How can they begin to feel confident with their studio finances? In terms of marketing budgets, what range is considered “healthy?” Percentage of gross revenue? What do these marketing expenses typically include?  Where are studios spending money when it comes to marketing? A primary goal for many clients who are in a period of focusing on marketing is growth. How does Nina approach growth goals from a financial perspective? What software features does Nina find as critical (or at least really helpful) for supporting financial wellness? Connect with Nina: https://tarynfinancial.com/home

    44 min

  7. 27/11/2024

    Retention Sales + AI with Chris Appiah & Stephanie Breaux Bradley

    Sales and marketing go hand in hand, and last season, on episode seven (Sales Process Industry Secrets), we talked to Chris Appiah and Stephanie Breaux Bradley from The Sales Arms. It was a great episode, all about sales and new clients. During that episode, we were a little short on time and didn’t get to talk much about retention marketing tools but then AI hit us all hard this year, sneaking into every tool we use, so I wanted to have them back on for another conversation.    A little bit about Chris: Chris has worked with companies like 24hr Fitness, Peloton, and Xponential Fitness. Now, he’s the Founder and CEO of The Sales Arms (TSA), an outsourced sales and marketing team for fitness studios.   A little bit about Stephanie: Steph is a former barre studio owner, independent fitness business consultant, and TSA Vice President of Business Development.   Here’s a quick rundown of what we covered: Chris and Stephanie’s 3 T's of good sales and what’s new in tech tools to help your sales process.  What are the most important things to consider when evaluating a new tech tool supporting your sales system? How are Chris and Stephanie balancing AI/automated outreach and real people outreach?  Lead generation and intro offer sales are much sexier and get most of the attention when people think of a sales strategy (or marketing, for that matter), but bringing a sales plan into your retention goals is probably equally or more important. What do studio owners need to know about sales when retaining clients? What are their tips for studios to maximize Black Friday/Small Business Saturday and the January gym rush? What systems can they start implementing now? What offers work well?   Resources & Links Mentioned: Sales Process Industry Secrets (Season 1, Episode 7) The Sales Arms Website

    52 min

  8. 20/11/2024

    Pro Tips for Studio Photo Shoots with Monika Normand

    Photos are crucial for how you present your studio online. On your website, in your Google business profile, on social media…they give prospects researching fitness options that all-important first impression. With every web design project I do, photo selection is one of the hottest topics, and websites always turn out better when there’s a great studio photo shoot.  For today’s episode, I’m excited to welcome Monika Normand to the show.  A little bit about Monika: Monika Normand is a Dallas-based creative director and brand photographer specializing in vibrant, authentic content for personal brands, commercial brands, and hospitality-based businesses.  I worked with Monika on MY last personal photo shoot in Dallas a few years ago while in town for the Cryotherapy Convention. All the recent photos of me you see online came from her camera. I was impressed with the quality of the photos I got, how organized she was, and the prep work that ensured I got everything I needed from the shoot. Here’s a quick rundown of what we covered: What exactly Monika does and the types of businesses she’s worked with.  What does the creative direction look like when someone works with Monika, and how does she help business owners arrive at the overall vibe they want for their photo shoot?  Video shoots and backgrounds are becoming more common. What does Monika look for when creating good website video backgrounds?   What prep work does Monika recommend business owners do before the photo shoot?  What do fitness studio owners need to know about how to find a good photographer near them?  How can people learn more about Monika and her work? Connect with Monika: https://monikanormandphoto.com/ https://www.instagram.com/monika_normand_creative/ Other Resources mentioned in this episode: Pixality Design Website Photo Guide

    45 min
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Tired of aggressive, loud, and pushy marketing advice? Looking for a holistic marketing approach that’s sustainable and natural for your fitness business? Then you’re in the right place because it’s time to redefine what marketing means for boutique fitness studios. Marketing touches every aspect of your business: it’s tied to your pricing structure, sales process, brand photography, website, lead generation efforts, and more. It’s how you attract, convert and retain clients continuously. But if you’re a fitness expert and not a marketing professional, how do you make sure your marketing works how you need it to? On The Boutique Fitness Marketing Show, your host Connie Holen is diving into all things marketing for boutique fitness studios. From how to create the right intro offer to exploring the world of paid ads, Connie breaks down what you need to know to market a boutique fitness studio in a way that gets you results and makes your brand stand out.

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