Process matters for agencies (featuring Juliana Marulanda)

In this episode of Chats with Chip, Juliana Marulanda of ScaleTime explains why creating and documenting repeatable processes for your agency can make a big difference in outcomes for your business and your clients.

Juliana helps agency owners understand how to get started and what pitfalls to avoid as they begin to implement a process-driven approach.

Key takeaways

• Chip Griffin: “I would argue that small agencies in particular need process even more than large agencies. Because they don’t have a lot of labor hours that they can throw at a problem.”
• Juliana Marulanda: “Most employees spend about two hours a week just trying to look for things. And so if you centralize your documentation, if you can templatize a lot of it, you’re saving your team so much time, effort, and energy and then they can spend time innovating.”
• Chip Griffin: “If you’ve had a similar pain point twice in the recent past, document those things first to solve those problems.”
• Juliana Marulanda: “One of the reasons why I went into business to help people with process is because it is an opportunity to really recession proof your business.”

Resources

• Connect with Juliana on LinkedIn
• ScaleTime
• ScaleTime’s Scale Map

About Juliana Marulanda

Juliana Marulanda is a business operations expert, speaker, and the founder of ScaleTime. With over 13 years of experience across Wall Street, the non-profit sector, technology startups, and family-owned businesses, she now helps service-based businesses. For the past 3 years, ScaleTime has implemented custom processes and systems for on-boarding clients and team members, deal flow, and streamlining day-to-day operations, resulting in consistent rapid revenue growth and reclaimed time for their clients. She studied at the London School of Economics and received a BS in Economics from Trinity College, where she graduated with honors and was the recipient of the prestigious Pi Gamma Mu award.

The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.

Chip Griffin: Hello and welcome to another episode of Chats with Chip. I’m your host, Chip Griffin, the founder of SAGA, the Small Agency Growth Alliance, and I’m delighted to have with me today an expert in all things becoming more efficient and more scalable for your agency, and that is Juliana Marulanda, the founder of ScaleTime.

Welcome to the show, Juliana.

Juliana Marulanda: Well, thank you so much for having me. I’m excited to be here with you.

Chip Griffin: It is great to have you here because I know that the people are always trying to figure out how they can, you know, scale better, be more efficient, improve their processes. And so we’ll have a lot to talk about here, but before we do, why don’t you just share a little bit about yourself and ScaleTime?

Juliana Marulanda: Absolutely. So I’ve been now working with ScaleTime over five years, and we’ve helped over 600 agencies. Now I just clocked it. Turn into lean, mean, profitable machines, you know, everywhere and everyone between the six, seven and eight figures and just basically breaking those plateaus and getting to that next level.

Chip Griffin: And what made you say, this is, this is an area I want to get into. I want to help agencies be efficient, scalable, profitable, and all of that.

Juliana Marulanda: I would say so as a, as an elder millennial where I definitely shifted jobs as a good statistic, like ev