69 episodes

Live | Work | Love Colorado (TM). The notable entrepreneurs featured live with a SPIRIT immersed in Colorado. They work passionate, long hours, so these are not stories about “work-life balance." Colorado entrepreneurs know that some days you just get the view from your office, other days its a bike ride and beer with a client... in PROCO360 guests share their lessons, mistakes, and fascinating stories other can learn from. “LIVE – WORK – LOVE COLORADO” (TM).

PROCO360 | Best Podcast for Entrepreneurs and Business Owners Dave Tabor, PROCO360

    • Entrepreneurship
    • 5.0, 22 Ratings

Live | Work | Love Colorado (TM). The notable entrepreneurs featured live with a SPIRIT immersed in Colorado. They work passionate, long hours, so these are not stories about “work-life balance." Colorado entrepreneurs know that some days you just get the view from your office, other days its a bike ride and beer with a client... in PROCO360 guests share their lessons, mistakes, and fascinating stories other can learn from. “LIVE – WORK – LOVE COLORADO” (TM).

    Experiential Marketing, Flipped!

    Experiential Marketing, Flipped!

    “It (effective marketing) isn’t about a consumer angle!  It’s about razor sharp focus by the brand that triggers some tension that a consumer has.” 
    Christian Gani, Match Marketing Group

    Christian Gani focuses on “experiential marketing” for his clients.  Until COVID-19, that meant creating amazing experiences that customers would visit to be WOWED by a company’s brand and products with high impact. Christian gives some great pre-COVID-19 examples.
    But, now what?  We can’t bring customers together to congregate and enjoy a collective, high energy, massively creative experience.  Christian and his team are figuring that out, flipping the approach and bringing the experience to the customer.

    • 37 min
    Floyd's 99 Adapting Style During COVID-19

    Floyd's 99 Adapting Style During COVID-19

    “The #1 thing going forward is going to be about hygiene… The thing that surprises me most?... with 125 shops, the importance of technology in the customer experience – I didn’t see that coming.” 
    Jamie Repenning, President, Floyd’s 99 Barbershop

    I’m always curious about franchises.  There have been some great success stories from Colorado, and some, less so.  It seems to me that a key to success for those who make it is that they are owners and operators first, and franchisors 2nd.  They great ones care most about building a business that serves the end customers more than about franchise sales.  That’s the case with Floyd’s 99 Barbershop – and you’ll hear that as President Jamie Repenning describes operations during COVID-19.

    • 33 min
    How to Get Clients Allbirds, Black Diamond

    How to Get Clients Allbirds, Black Diamond

    “We are focused on a mission and a vision to truly disrupt product development and design... along the way we’re probably gonna step on some toes.” 
    Matthew Klein, CEO, Backbone PLM

    Backbone PLM is a quintessential story of tech company success.   The dominating and most intriguing point for me is that the company was created to solve a very painful problem in the market that existing service providers were falling short of solving.  The problem was so painful that early customers helped Backbone refine the solution, and customer executives invested in Backbone to help them succeed.  Lesson to be learned:  when starting a business, find a really, really painful problem that when solved, creates massive value – then solve it. 

    • 37 min
    CEO “Digitally Transparent” for Customers

    CEO “Digitally Transparent” for Customers

    “I believe the role of a CEO is to be that face, the smile, the heart and soul that the customer thinks of when they think about the company.” 
    Adam Contos, CEO, RE/MAX

    Most CEOs of large public companies, no, just about ALL of them, seem to keep their private lives, even their personal personas, separate from their public facing CEO self.  Not this episode’s guest, Adam Contos.  Adam believes in “digital transparency.”  I probed and prodded during this interview, because it was truly hard for me to believe that the CEO of a $500 million public company so easily and informally shares himself as the face of the company, using Facebook videos, a podcast, speaking engagements, and an accessible management style. Adam predicts this is the future for his peers, and he adds his perspective on the role of a leader during a crisis, such as the COVID-19 crisis we’re facing now.

    • 30 min
    COVID-19 - Crisis Communications Advice from a PRO

    COVID-19 - Crisis Communications Advice from a PRO

    Leaders need to speak to the conronavirus - COVID-19 issue in ways that support their people, their brand and their values. Doing that effectively is tricky, so seasoned PR pro Paul Raab shares his expertise.

    • 28 min
    “Nothing Trumps Mission Success”

    “Nothing Trumps Mission Success”

    Tory Bruno, President and CEO, United Launch Alliance – From aerospace engineer to CEO of the world’s most successful launch company, Tory shares his approach to management that has yielded 137 rocket launches with 100% success.
    “Nothing trumps mission success... now, let's talk about the decision we have to make.”  Tory Bruno, President and CEO, United Launch Alliance

    There are recent and very high-profile examples in which notable companies have had product failures – air bags, helicopter fuel tanks, aircraft and more – which appear to have been caused by decisions to optimize speed or profits over safety and certainty.  On its website, United Launch Alliance says it is CREATING VALUE THROUGH CERTAINTY.  How one manages for CERTAINTY, and still can charge a price customers will pay, that’s the topic I couldn’t wait to discuss!  You’ll enjoy the conversation! 
     

    • 32 min

Customer Reviews

5.0 out of 5
22 Ratings

22 Ratings

FOLLOW THE BEAT ,

I listen in Solebox on 16th Street

Being a man of business and music I loved listening to the episode with the young artists. I look forward to the future shows!

Open Seeker ,

Passion for Colorado Business

Dave Tabor and podcast technologies were made for each other! Dave is passionate about Colorado’s healthy business climate and he seeks out the best of the best in his interviews with Colorado entrepreneurs. Watch any of Dave’s revealing interviews with Colorado business leaders, or see him interacting with people one-on-one, and you’ll find he has a genuine interest in people and their passions. Enjoy the podcasts from ProCo360, and enjoy the insights into businesses in our Colorado community!

Globian ,

Great Podcast

A very interesting variety. Mr. Tabor asks great questions and I always learn something new and informative about companies who choose to call Colorado home. Highly recommend!

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