Product Management & GTM Today

In this episode, Deepika Gajaria shares her journey from a background in mathematics and high-energy physics to product and GTM strategy leadership roles. 

At companies like Tala, Zora, and Securian, Deepika has held key leadership roles, focusing on aligning product development with GTM objectives to drive revenue growth and market expansion. She highlighted the importance of breaking silos between product, sales, and customer success teams, particularly by involving GTM leaders early in the product development process to ensure better alignment and readiness for market launch.

Deepika also discussed the nuances of leadership in startups versus larger companies, emphasizing the need to adapt priorities based on organizational stage, from testing and quick pivots in startups to scaling in established enterprises. She reflected on hiring strategies, advocating for collaboration, communication, and flexibility as key traits, while encouraging openness to candidates with transferable skills rather than narrowly focusing on vertical experience.

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