Product Marketing That Doesn’t SOC with Vanta’s Head of Product Marketing, Sarah Scharf

Sarah, who previously was a security marketer at Google is now over a year into her role of leading the product marketing team at Vanta. Vanta help businesses get SOC 2, HIPAA, or ISO 27001 compliant. Over 1500 companies use Vanta to automate their security monitoring and prepare for security audits. 

In this interview Sarah and JD discuss what it’s like to make the switch from a large well-known company to a smaller series A startup and what positioning and messaging looks like for her and her team currently as they have been diligently educating customers about their services. 

Tune in to hear her story and how her team is helping startups achieve Google grade security and market a traditionally non-sexy product. They’ve found humorous and effective ways to make their product more appealing and close the high anxiety, low knowledge gap in automated compliance security. 

Connect with Sarah on LinkedIn.
Join Sarah on Sharebird.

Questions covered in this interview:

1. What is it like to own product marketing?
2. What do you look for in a company/team/role?
3. How did you evaluate the risk of a new role?
4. What are some of the challenges early on? What about now?
5. What are some of the thrills (highs) and chills (lows) of your product marketing career?