Prof. Christian Farioli on the Rise and Role of the Chief Digital Officer

WHO'S YOUR CDO? Prof. Christian Farioli is a digital marketing pioneer. Since 2003, as a Lecturer for the Digital Marketing Institute, Informa and PwC, Christian has spoken at more than 130 international conferences, including GOOGLE, NASA and Davos, trained and advised more than 15000 executives in 4 continents, from Armani, Bayer, Jumeirah Burj Al Arab, Huawei, Saudi Aramco, and Ferrari, just to name a few. Additionally, Christian has worked with Oracle in Italy, Spain and Ireland. He now advises clients on Digital Marketing Strategy, Performance & Inbound Marketing and Web Analytics.

After 12 Awards, including Oracle Innovation Award, a Microsoft AI competition, and launching Digital Campaigns for major Banks, Events, Media, Telco, Hospitality, Real Estate, Healthcare and Pharma, his Digital Agency in Dubai has been elected Agency of the Future. His book become a best seller in just one month.

Connect with Prof. Farioli https://www.tiktok.com/@chrisfarioli https://instagram.com/chrisfarioli https://www.facebook.com/chrisfarioli https://www.linkedin.com/in/christianfarioli/ https://www.youtube.com/christianfarioli https://www.pinterest.com/christianfarioli

(0:00) Introduction to Prof. Christian Farioli and digital marketing insights (1:41) Welcome to YES, BRAND with Hersh Rephun (2:42) Prof. Christian Farioli's profile and digital marketing expertise (3:27) Evolution and significance of chief digital officers (5:51) Organizational placement and influence of chief digital officers (8:03) Key traits and duties of a chief digital officer (10:18) The rising importance of chief digital officers in business (14:00) Career paths and opportunities for aspiring chief digital officers (17:06) Spotlight on ESD and its digital marketing strategies (25:14) Hersh Rephun's journey into advertising (26:02) Guidance for graduates pursuing a career in marketing (27:17) Prof. Farioli's experiences and the value of youth in digital (28:18) Embracing new technology for marketing success (29:25) Conclusion and next steps for listeners