Protecting Your Brand with Sarah Gilliland Chicks Who Give a Hoot

In this episode, we chat about:
Brand protection and legal protections for entrepreneurs
The pros and cons of a business owner handling all aspects of their brand vs. specializing and collaborating
The importance of specializing in a specific area of expertise to build authority
Overworking and prioritizing customer needs
Offering additional services to clients and potential for trust/value
Nuances of trademark law and the importance of protection
Trademarks, risk, and protecting your brand
 
Resources + Links:
Discover expert legal insights for your brand at Sarah Gilliland's website risingbrandlegal.com
Protect your business with professional contracts from The Legal Shop:thelegalshoppe.com
Follow Sarah on Instagram for legal tips and updates | @thelawyersarah
Watch and learn from Sarah on TikTok | @thelawyersarah
 
Grow your brand, income, and impact!
Learn more on our website ellyandnoracreative.com
Connect with Sara on Instagram | @sarachamberscreative
@ellyandnoracreative
For show notes, resources, and more, visit chickswhogiveahoot.com
Follow along with the podcast on Instagram | @chickswhogiveahoot
 
Show Notes:
In this episode of the Chicks Who Give a Hoot podcast, the host has a conversation with Sarah Gilliland, the founding attorney of Rising Brand Legal and the creator of The Legal Shoppe. They discuss the importance of business brand and legacy legal protections, focusing on understanding the complexities of trademark laws and brand protection. Sarah Gilliland shares her extensive experience in the legal field, emphasizing the significance of ensuring a business is not infringing on another's intellectual property and the benefits of seeking legal counsel for trademark matters. The conversation delves into the nuances of legal risks, the importance of not diluting one's brand by trying to do everything, and the value of building relationships and trust with clients through focused expertise and referrals. Listeners are guided on how to navigate the often overlooked aspects of brand protection and legal considerations for entrepreneurs.
 
01:01 Introducing Sarah Gilliland: Legal Expert and Outdoor Enthusiast
11:47 Pros and Cons of Handling All Aspects of a Brand
16:23 Importance of Specialization and Focus
22:13 Overworking, Prioritizing Customers, and Going the Extra Mile
30:21 Additional Services, Trust, and Upselling Concerns
35:16 Nuances of Trademark Law and Importance of Protection
43:22 Trademarks, Risks, Litigation Concerns, and Protecting Your Brand