Demand Decoded: Demand Generation & Digital Marketing Podcast

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Demand Decoded: Demand Generation & Digital Marketing Podcast

Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. We cover topics like:- Lead generation vs. demand generation- B2B marketing strategy- Digital marketing tactics- Creating demand- Marketing attribution- Outdated and ineffective marketing strategies- Content marketingSo, if you're ready to take your digital marketing strategies to the next level, tune in to Demand Decoded and decode the secrets to B2B marketing success. 

  1. 2일 전

    How Cognism Executed the Perfect Product Launch w/Liam Bartholomew

    Go behind the scenes of Cognism's Sales Companion product launch with VP of Brand Marketing Liam Bartholomew. Discover how they refined their ICP through extensive research, developed the winning "plus one" messaging concept, and executed a comprehensive go-to-market strategy that actually delivered results. From creative development and message testing using tools like Wynter, to their internal launch party and influencer marketing approach, this episode reveals the tactical details most teams never share publicly. Learn from their biggest mistakes and discover what worked brilliantly in driving real engagement and pipeline. Click here to subscribe to the new Demand Decoded YouTube channel. Click here to see how we can help you drive demand for your business.

    59분

  2. 6월 11일

    Quick Podcast Update (Our New Strategy)

    We're making some big changes to our podcast strategy, and this quick update explains why we've split our content across dedicated channels. With AI overviews impacting traditional search traffic, YouTube offers a massive opportunity for B2B businesses to distribute valuable content and generate inquiries.  Dan shares early results from our pivot to YouTube-first content and explains our new multi-channel approach.  Click here to subscribe to the new Demand Decoded YouTube channel. Click here to subscribe to Websites Decoded. Click here to subscribe to the Blend channel. Click here to subscribe to the new Demand Decoded YouTube channel. Click here to see how we can help you drive demand for your business.

    8분

  3. 6월 9일

    Real AI Content Workflows in Action: How to Automate Your Content Strategy

    AI content workflows are transforming how B2B marketers create and distribute content at scale. In this live episode, Dan is joined by AI workflow architect Samantha North who demonstrates real AI content workflows that are actually working. Samantha showcases her "Content Reactor" system, a live workflow that automatically transforms YouTube videos into LinkedIn posts, email newsletters, Facebook content, and Twitter threads using Make.com and Claude AI. You'll see exactly how to connect transcription tools, AI models, and databases to create sophisticated content repurposing systems. Essential for marketing teams who are ready to move beyond basic AI prompts into automated content creation workflows. Click here to subscribe to the new Demand Decoded YouTube channel. Click here to see how we can help you drive demand for your business.

    1시간 2분

  4. 6월 2일

    Google AI Mode: The Search Revolution That Changes Everything for B2B Marketing

    In this urgent episode, we break down Google's bombshell announcement of AI Mode, a complete transformation of how people search and discover information online. This isn't just another feature update; it's Google's declared "future of search" that will fundamentally impact how B2B businesses attract and convert customers.  We provide a walkthrough of AI Mode's conversational interface, demonstrate real B2B search examples, and think about what this means for organic traffic, content strategy, and paid advertising. While many businesses are already seeing 35% fewer clicks from AI Overview queries, AI Mode represents an even more dramatic shift toward zero-click search experiences.  Click here to subscribe to the new Demand Decoded YouTube channel. Click here to see how we can help you drive demand for your business.

    38분

  5. 5월 26일

    When AI Hurts Your Marketing: Drawing the Line

    In this episode, we push back against the idea that AI should be used for everything in marketing. While AI tools are being sold as the solution to every business problem, we look at specific areas where using AI actually makes your marketing worse.  We cover four key areas where AI often hurts rather than helps and discuss why relying too much on AI in these places leads to boring, generic marketing that doesn't connect with your audience.  Click here to subscribe to the new Demand Decoded YouTube channel. Click here to see how we can help you drive demand for your business.

    38분

  6. 5월 19일

    What Nobody Tells You: 5 Real Lessons from Building a B2B Podcast

    In this milestone episode, we pull back the curtain on the hard-earned realities of building a B2B podcast. After 68 episodes of Demand Decoded, we share the unfiltered truths we wish we'd known from the beginning.  Whether you're considering launching your first episode or working to scale your existing show, these insights will help you avoid common pitfalls and accelerate your podcast growth. From production strategies and platform priorities to ROI measurement and preparation techniques, we offer practical advice based on our journey from awkward beginnings to consistent, quality content.  Click here to subscribe to the new Demand Decoded YouTube channel. Click here to see how we can help you drive demand for your business.

    27분

  7. 5월 12일

    Solving the Brand Investment Puzzle: How to Measure and Justify Long-Term Investment

    In this strategic episode, we tackle marketing's persistent challenge: justifying brand investment when leadership demands clear, immediate returns. We explore why brand building has become critical in today's buyer journeys while providing practical ways to measure its often-delayed but powerful effects.  You'll learn five specific approaches to measuring brand impact that go beyond traditional attribution models, plus a ways to communicate with financial stakeholders using language and metrics that resonate with bottom-line focused executives.  Click here to subscribe to the new Demand Decoded YouTube channel. Click here to see how we can help you drive demand for your business.

    38분

  8. 5월 5일

    [STEAL THIS TACTIC] Grow Organic Traffic While Everyone Elses is Declining

    In this episode, we tackle head-on the widespread challenge of declining organic search traffic. While many businesses are watching their Google visibility deteriorate, we look at approaches that are still producing traffic growth despite the changing search landscape.  We share our recently developed content creation method that's proving resistant to AIOs, plus practical strategies for identifying search opportunities that AI answers can't address.  Click here to subscribe to the new Demand Decoded YouTube channel. Click here to see how we can help you drive demand for your business.

    35분
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소개

Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. We cover topics like:- Lead generation vs. demand generation- B2B marketing strategy- Digital marketing tactics- Creating demand- Marketing attribution- Outdated and ineffective marketing strategies- Content marketingSo, if you're ready to take your digital marketing strategies to the next level, tune in to Demand Decoded and decode the secrets to B2B marketing success. 

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