Broadmind from PSFK

Piers Fawkes
  • 4.9 (9)
  • BUSINESS NEWS
  • UPDATED DAILY

Welcome to The Business, brought to you by PSFK’s Broadmind. Each episode delivers the most compelling stories shaping the future of global business.

  1. APR 7

    The Business & Innovation Tracker - April 7

    In this episode of PSFK's Broadmind podcast, we explore remarkable advancements in AI and consumer innovation. Google's DeepMind debuts 'Dreamer,' an AI system autonomously mastering complex tasks in Minecraft, showcasing Alphabet's intuitive approach to artificial intelligence. Meta enhances its AI capabilities with the impressive Llama 4 models—Scout, Maverick, and Behemoth—and introduces the beloved strategy game Civilization VII to virtual reality. Meanwhile, Instagram solidifies its dominance among marketers, United and Delta Air Lines elevate global travel with strategic routes and cutting-edge connectivity, and brands like Le Labo, Tiffany & Co., and Trader Joe's set new standards for retail authenticity and customer engagement.

    4 min

  2. APR 4

    The Business & Innovation Tracker - April 4

    In this episode of Broadmind's podcast, we explore strategic moves reshaping industries, from retail to wellness. Ulta Beauty ramps up its experiential strategy, planning 20,000 in-store events, while Lululemon deepens community connections through a partnership with Midnight Runners at Berlin's half marathon. Unilever invests further in influencer marketing, and Ralph Lauren reinforces luxury retail alliances through exclusive capsules. Spotify leverages its profitability milestone by promoting audio ads as mindful marketing alternatives. Sustainability initiatives continue with FIGS’ new scrubs recycling collaboration and Beyond Meat's playful partnership with La Vie. Plus, Coca-Cola digitally reimagines its iconic "Share a Coke" campaign for Gen Z, and Heineken introduces a novel "Bar Dating" app designed to match users with new social spots. Tune in to discover how leading brands creatively blend innovation, sustainability, and digital experiences to stay ahead of evolving consumer trends.

    4 min

  3. APR 3

    The Business & Innovation Tracker - April 3

    In this episode of PSFK's Broadmind, we explore the latest developments shaking up business and innovation. Meta unveils exciting AR glasses called "Hypernova," featuring gesture-control tech aimed at transforming mixed-reality experiences. Pepsi creatively taps AI to target Gen Z consumers, while Instacart launches innovative smart-cart ads bridging digital campaigns into physical retail. Stagwell announces bold AI-driven expansions, and Home Depot redefines retail media metrics with its new ROMO strategy. Plus, we discuss Puma's ambitious London flagship store, PayPal's venture into personalized advertising, and PVH Corp's strategic shift to direct-to-consumer channels. Tune in for a fresh look at how these brands are navigating emerging trends to win consumers in evolving markets.

    3 min

  4. APR 2

    The Business & Innovation Tracker - April 2

    In this episode of PSFK's Broadmind podcast, we explore significant developments across various sectors. Volkswagen expands its hybrid vehicle lineup in France, offering practical options as it works toward electrification goals, while Ford reports strong early-year results led by its pickup trucks. Samsung boosts its design prowess by hiring Mauro Porcini from PepsiCo, and Unilever enhances its sustainability credentials with the acquisition of plastic-free personal care brand Wild. We discuss Google's first major algorithm update of 2024 and its impact on publishers navigating an AI-driven landscape. In retail, Gap introduces a premium collection to regain market appeal, and Wendy's innovatively uses Snapchat's new ad features to authentically connect with consumers. Meanwhile, Tequila Don Julio partners with DJ Peggy Gou for a limited-edition artistic collaboration, Hermès wows with an immersive exhibition at Watches and Wonders, and Prada debuts a memorable dining experience with filmmaker Wong Kar Wai in Shanghai.

    5 min

  5. APR 1

    The Business & Innovation Tracker - April 1

    In this episode of PSFK's Broadmind podcast, we explore how top brands are adapting their strategies in response to shifting consumer trends. L'Oréal expands its social commerce success with TikTok Shop, while Reckitt uses innovative emotional tech to tackle the gender pain gap. Danone pivots its marketing to target health-conscious consumers using GLP-1 medications, and Maker's Mark goes all-in on regenerative farming. We also discuss Inditex's decisive move towards organic cotton, Miller Lite’s nostalgic anniversary campaign, and Heineken’s playful entry into skincare. Tune in for quick, insightful updates on brands reshaping industries with creativity and bold moves.

    3 min

  6. MAR 31

    The Business & Innovation Tracker - March 31

    In this episode of PSFK's Broadmind podcast, we dive into how major brands are driving innovation around sustainability and customer experience. Mercedes-Benz is rolling out a bold strategy focused on electrification, software, and battery recycling, while Porsche launches a forward-looking pilot to reclaim valuable battery materials, showcasing the automotive industry's firm commitment to environmental goals. Apple is gearing up to introduce an AI-powered health coach that delivers personalized wellness advice, while Amazon experiments with AI chatbots designed to transform online shopping interactions. Retailers Costco and Tractor Supply leverage customer insights to thrive amidst economic uncertainty, and Tiffany & Co. turns its iconic blue into a symbol of conservation. Finally, Delta Airlines, United Airlines, and Disney enhance their customer loyalty strategies by blending smart technology with thoughtful human experiences. Join us for a concise exploration of these developments and what they signal for future industry trends.

    5 min

  7. MAR 28

    The Business & Innovation Tracker - March 28

    In this episode of the Business and Innovation Tracker from PSFK's Broadmind, we explore a range of fascinating stories shaping various industries. Apple has cleverly captured the attention of "Severance" fans with a fictional product listing for the Lumon Terminal Pro, complete with a behind-the-scenes documentary featuring insights from the show's creators. Meanwhile, Meta is strategically restructuring its advertising sales approach, forming partnerships with major agencies for bulk purchasing arrangements that enhance transparency and profitability. PepsiCo's recent acquisition of the visually striking prebiotic drink brand Poppi underscores the importance of design and branding in consumer appeal. We also discuss Uber's launch of an affordable JFK Airport shuttle service to cater to budget-conscious travelers, and Levi's focus on expanding its direct-to-consumer strategy amidst changing consumer preferences. Plus, get insights into Puma's partnership with Re&Up Recycling Technologies for textile waste, and Petco's new delivery initiatives with Uber Eats. Join us as we unpack these stories and more!

    5 min

  8. MAR 27

    The Business & Innovation Tracker - March 27

    In this episode of PSFK's Broadmind podcast, we explore several exciting innovations reshaping key industries. Amazon is testing a new AI shopping assistant, "Interests," that personalizes the shopping experience by allowing users to enter prompts based on their preferences, providing tailored product recommendations.  In automotive news, Hyundai unveils the "INSTEROID," a unique electric vehicle concept inspired by video games, highlighting a fresh design strategy aimed at younger consumers. Lowe's is embracing AI with a structured approach that enhances customer interactions and employee efficiency through innovative tools like the Mylow virtual assistant.  We also discuss Coca-Cola's sustainability challenges amidst a report forecasting significant increases in plastic usage, and the cutting-edge Listing Lifetime Value framework being utilized by Airbnb to refine its growth strategy. Other highlights include Chewy’s sales surge, H&M’s creation of digital twins for model representation, and Macy's investment in data science to elevate customer experiences. Lastly, Johnnie Walker and Diageo are redefining luxury spirits with a new bespoke whiskey platform, while Warby Parker transforms its retail spaces into artistic venues that merge creativity with shopping. Tune in for insights that illustrate the intersection of technology, sustainability, and consumer engagement across various sectors.

    5 min
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4.9
out of 5
9 Ratings

About

Welcome to The Business, brought to you by PSFK’s Broadmind. Each episode delivers the most compelling stories shaping the future of global business.

Information

  • Creator
    Piers Fawkes
  • Years Active
    2017 - 2025
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © 2025
  • Show Website
    Broadmind from PSFK