336 episodes

PT Profit Podcast is where smart personal trainers, physical therapists, and fitness professionals discover how to increase their professional skills in human movement as well as turn their passion into profitable programs with magnetic messaging.

beverleysimpson.substack.com

PT Profit Podcast Beverley Simpson

    • Education
    • 5.0 • 30 Ratings

PT Profit Podcast is where smart personal trainers, physical therapists, and fitness professionals discover how to increase their professional skills in human movement as well as turn their passion into profitable programs with magnetic messaging.

beverleysimpson.substack.com

    How to Turn Your Science Skills into Client Leads with Conversion Content

    How to Turn Your Science Skills into Client Leads with Conversion Content

    Today, we're diving into the art of creating compelling content that not only engages but also converts. If you're a health and wellness professional who's been diligently posting your best workouts, nutrition tips, and mindset hacks on social media without seeing any client inquiries, this episode is for you.
    I'll be sharing my tried-and-true formula that has helped me and my clients generate consistent 40K months. You'll hear real success stories, like Mike, who made 15K in three days with just three posts, and Corey, who pulled in 18K in 30 days with less than 1,000 followers.
    We'll explore the common mistakes that many coaches make without realizing it and what you can do instead to start seeing results. Whether you're concerned about the size of your following or you're just feeling overwhelmed by the idea of creating content that sells, I've got you covered. I'll show you how to master the art of selling without selling, so you can stop feeling sleazy and start attracting clients effortlessly.
    Join me as we unpack the power of conversion content, from understanding your audience's urgent problems to creating messages that resonate deeply and drive action. By the end of this episode, you'll be equipped with the knowledge and tools to create clients on demand and become the go-to coach in your space.
    So, grab your notebook and let's dive in. You won't want to miss this!P.S. Get your free Content Conversion Framework HERE
    Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 
    Join the Facebook community!
    Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?
    Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
    BSimpsonFitness Best Next Steps
     Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin 
    The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 


    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

    • 36 min
    Unlocking Fitness Success: Personalizing Programs with Alex McBrairty's Behavioral Insights

    Unlocking Fitness Success: Personalizing Programs with Alex McBrairty's Behavioral Insights

    Today, we're thrilled to welcome back Alex McBrairty, a pioneer in the fusion of psychology and fitness coaching. Alex is here to share how he crafts personalized fitness strategies that align perfectly with individual personality traits, ensuring that each client not only meets but exceeds their health goals. We'll dive into the methods behind his success, exploring how understanding personality can transform fitness outcomes. So tune in, as we uncover the secrets to tailoring your fitness journey with Alex’s expert insights!
    Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 
    About the Guest 
    Alex McBrairty is a renowned fitness psychologist, coach, and writer, who has carved a niche in blending fitness with psychology to motivate and guide individuals towards a healthier lifestyle. With a Bachelor of Arts in Psychology from the University of Michigan, Alex further specializes as a certified personal trainer and corrective exercise specialist accredited by the National Academy of Sports Medicine (NASM). His journey from overcoming obesity during his teenage years to becoming a fitness and motivation expert is not only inspiring but also forms the backbone of his coaching philosophy. Alex is known for using his own transformation as a tool to encourage others to take charge of their lives.
    His career accolades include receiving the Community Leadership Award from the President's Council on Fitness, Sports & Nutrition in 2016, highlighting his contributions to community health and fitness. Alex has also competed in physique fitness shows, using these platforms as a symbolic end to his struggles with obesity and a new beginning in his balanced approach to fitness and life.
    Alex is actively involved in writing and speaking on various health, wellness, and lifestyle topics, aiming to empower men and women to master their mindset and discover their potential. His approach is deeply rooted in understanding the psychological aspects of fitness, which he believes are crucial for sustainable physical health and well-being​.
    Links:
    https://ateamfit.com/
    http://meaningfullymundane.com/
     
    Join the Facebook community!
    Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?
    Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
    BSimpsonFitness Best Next Steps:
    Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for free
    Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescaling
    Conversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.
    90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.
    The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint


    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

    • 52 min
    4 Ways to Double Your Revenue in 3-6 Months

    4 Ways to Double Your Revenue in 3-6 Months

    In this episode, I share exclusive insights from my own journey, how I shifted from traditional to online training, and the strategic moves that helped me maximize my visibility and client engagement through platforms like Instagram and Facebook. We'll explore practical tips on crafting compelling content, engaging with your audience in meaningful ways, and converting followers into loyal customers.
    Whether you're a seasoned trainer or just starting out, these strategies are designed to empower you to harness the power of social media, expand your reach, and ultimately, drive more revenue. So grab your notebook, and let's get ready to transform your online presence into a powerful tool for business growth!
    Don't forget, if you find value in today’s episode, consider subscribing and sharing it with fellow health and wellness professionals. Your support helps us grow so we can keep bringing you the best content to help you succeed. Let's dive in!
    Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 
    Join the Facebook community!
    Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?
    Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
    BSimpsonFitness Best Next Steps
     Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin 
    The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 


    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

    • 49 min
    Unlocking Fitness Secrets for Moms Over 40: Transform Your Lifestyle with Bryan Fitzsimmons

    Unlocking Fitness Secrets for Moms Over 40: Transform Your Lifestyle with Bryan Fitzsimmons

    In this episode we chatted with Coach Bryan Fitzsimmons, creator of Fit40, host of the Fit40 Podcast a fitness program designed for moms over 40. Bryan shares his journey from aspiring firefighter to fitness expert, explaining how he tailors workouts for the unique needs of older women. Expect practical tips on overcoming diet myths, building sustainable workouts, and staying motivated. Whether you’re looking to be stronger or do more in your day, Bryan’s insights will help you get there. Tune in for an inspiring conversation filled with actionable fitness advice!
    Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 
    About the Guest 
    Bryan Fitzsimmons is a fitness professional specializing in helping individuals over 40 achieve their health and fitness goals. He is known for his work with the Fit 40 program, which offers over 50 pre-made workouts and more than 60 weeks of tailored programs designed specifically for people aged 40 and older. These programs are integrated with popular health apps like MyFitnessPal, Garmin, and Fitbit, providing comprehensive support for his clients. Bryan also offers a unique FIT40 Mindset Makeover 12-week course and provides options for 1:1 coaching to help clients personalize their fitness journeys.
    Additionally, Bryan runs the FIT40 Family Facebook group, where he shares free tips and resources weekly, specifically aimed at helping moms aged 40 and above. His coaching approach is described as step-by-step guidance towards looking and feeling your best without requiring excessive hours in the gym or extensive meal prepping.
    Links:
    https://www.fit40coaching.com/
    https://www.instagram.com/coach_fitzz
    Join the Facebook community!
    Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?
    Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
    BSimpsonFitness Best Next Steps:
    Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for free
    Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescaling
    Conversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.
    90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.
    The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint


    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

    • 48 min
    Build Authority with a Book with Korey Van Wyk

    Build Authority with a Book with Korey Van Wyk

    In today’s episode we sit down with Korey Van Wyk, a seasoned expert whose career has spanned from being a strength and conditioning coach to an acquisitions editor in the publishing world. Korey shares his unique journey from the field of exercise science and nutrition to the intricacies of academia and finally into the publishing industry, where he now shapes the future of educational resources. We delve into the transition points of his career, the challenges of moving from teaching to publishing, and his current role at Cognella. Korey also gives invaluable advice for anyone considering writing a book, whether it’s academic or aimed at a broader audience. Tune in to gain insights from Korey’s diverse experiences and learn how versatility can be your greatest asset in navigating career changes.  
    Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 
    About the Guest
    Korey Van Wyk is an experienced educator and sports performance coach who has dedicated a significant portion of his career to bridging the gap between science and practical application. He holds a master's degree in nutrition and a bachelor's degree in exercise science. Korey's professional background includes roles as a professor of kinesiology, a collegiate strength coach, and an acquisitions editor for educational publishers like Human Kinetics and Cognella Academic Publishing. He specializes in nutrition and exercise, editing books that cater to professionals and students in these fields.
    In addition to his educational and coaching responsibilities, Korey has contributed significantly to sports performance through personal training and public speaking, focusing on practical applications of nutritional science for athletic performance and health. He is also recognized for his insights into dietary supplements and has a podcast named "The Performance Connection," where he discusses various aspects of sports science and nutrition.
    Links:
    https://www.koreyvanwyk.com/
    https://www.instagram.com/korey.vanwyk/
    Join the Facebook community!
    Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?
    Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
    BSimpsonFitness Best Next Steps:
    Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for free
    Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescaling
    Conversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.
    90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.
    The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint


    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

    • 53 min
    Best of: Pregnancy and Postpartum Considerations with Brianna Battles

    Best of: Pregnancy and Postpartum Considerations with Brianna Battles

    Today I'm thrilled to share a very special "Best of" episode with you today. In this episode, I sat down with Brianna Battles, a pioneer in pregnancy and postpartum athleticism, who has transformed the way we approach fitness during these transformative periods.
    Brianna, founder of Pregnancy and Postpartum Athleticism™, offers invaluable insights into coaching women to maintain strength and mobility throughout pregnancy and beyond—no matter when they start their fitness journey. From leveraging athlete brain to navigating the ups and downs of training during pregnancy and postpartum, Brianna covers it all.
    🌟 Exciting News! The Pregnancy And Postpartum Athleticism™ Coaching Certification is ON SALE NOW. This is your opportunity to deepen your knowledge and skills, helping moms stay strong and empowered through all stages of motherhood. Whether they're seasoned athletes or are picking up fitness for the first time during pregnancy, this certification equips you to support them effectively.
    Save your spot now and take advantage of the early registration discount at Brianna Battles' Certification.
    Join us as we dive deep into the crucial conversations and training strategies that make a difference. It's more than fitness; it's about building a life and a career that allows us and the people we serve to be healthy and happy.
    Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 
    About the Guest
    Brianna Battles is the Founder of Pregnancy & Postpartum Athleticism and CEO of Everyday Battles LLC. 
    She specializes in coaching pregnant and postpartum athletes, as well as educating coaching professionals on how to help athletes navigate the physical and mental considerations of training during these chapters in a woman’s life. She is a relentless advocate and relatable resource for women who want training during pregnancy and make a sustainable return to performance, lifestyle, function, career, and activity postpartum (and postpartum is forever)! This effort is what led to her creating a curriculum for her colleagues- coaches and practitioners- who also want to support athletes through this process.
    Brianna has well established, successful online education, programs, and resources for both fitness professionals, practitioners, and athletes. She has built an international team of P&PA Coaches who are equipped to work with pregnant and postpartum athletes in their communities and online. 
    Brianna has a local strength and conditioning program, but has shifted her focus to online education and regional seminars in an effort to reach a broader audience.
    She has experience coaching a variety of athletes, ranging from professional and collegiate athletes to the recreational exerciser. This is how she cultivated a top-down approach to her coaching culture. She has helped many athletes manage core, pelvic health, orthopedic and other physical challenges while still encouraging their athletic goals and pursuits.
    Brianna has her Master’s Degree in Coaching and Athletic Administration and her Bachelor’s degree in Kinesiology. She is an active member of the NSCA where she is a Certified Strength and Conditioning Specialist (CSCS), and a USAW Sports Performance Coach. She has completed multiple continuing education courses and mentorships in the women’s health and strength and conditioning realm.
    She lives in Southern California with her husband and 2 sons (Cade and Chance).
    Links:
    https://www.briannabattles.com/
    https://www.instagram.com/bribattles/
    Join the Facebook community!
    Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?
    Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some q

    • 58 min

Customer Reviews

5.0 out of 5
30 Ratings

30 Ratings

JakeLifts92 ,

Where to begin…

If you’re wanting a podcast that covers a nice wide range of topics with real actionable advice, then this is the podcast for you. Every episode, I find a meaningful takeaway and I’m incredibly happy I found the PT Profit Podcast when I did in my career. Appreciate this pod 🤝

Arizona(raspberry) ,

Great podcast

Clear & pleasantly direct. Asks all the right questions for guests to go in deep.

RevF1t ,

Dedicated To Growth (No B.S.)

The business coaches in the fitness industry are a dime a dozen. Most of whom use cookie cutter tactics and don’t have a great deal of “in the trenches” experience. Beverley isn’t one of them. You’ll find out quickly that her perspective and passion for the industry is different. Of course, you don’t have to take my word for it. She’s got this podcast and her social media outlets jam packed with tons of free content that can give you the edge in the market to stand out. And, if you like what you see, you can be a member of her inner circle to go to the next level. Thanks for all you do, Beverley!

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