Lawyer Business Advantage

Alay Yajnik
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Lawyer Business Advantage

This podcast is dedicated to helping attorneys earn more money, get better clients and spend more time with family. Your host, Alay Yajnik, is a law firm growth expert, author, and the founder of Law Firm Success Group. Get inspired, learn best practices, and get ready to grow your law firm faster and easier with this informative and inspiring podcast. Listen, learn, and remember: You CAN seize freedom. You CAN embrace happiness. You CAN build your Perfect Practice!

  1. -6 ДН.

    Goal Setting with Alay Yajnik

    In this episode, Alay discusses:  How goals work. Why goals often fail. Why goal failure is not bad. Outcome-based versus activity-based goals.  Key Takeaways:  Set fewer goals but know why that goal is important to you and know what it will take to achieve it. Without a plan for change, a goal is just a wish. Look at what habits you have now. There are habits you’re doing right now that are contributing to your success, and ones that are limiting your success.    Tweetable Moments: “It’s much harder to set a committed goal that you are going to drive yourself to take the actions to achieve.” —  Alay Yajnik “A truly committed goal is something I want to do, what I need to do. I’m going to make it happen this year, and I’m going to put forth my best effort to make sure it happens.” —  Alay Yajnik “Invest your emotional energy into those three activities that are really going to move the needle on your firm.” —  Alay Yajnik “Habits drive outcomes. If you have successful habits, you’re going to have successful outcomes.” —  Alay Yajnik    Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/     Connect with Alay Yajnik:  Podcast: http://lawyerbusinessadvantage.com/  One Page Strategic Plan: LawFirmSuccessGroup.com Email: Alay@YajnikGroup.com LinkedIn: linkedin.com/in/alayyajnik

    19 мин.

  2. 26.12.2024

    Internet Ads that Work with Mary Blackiston

    In this episode, Alay and Mary discuss:  Conversion copywriting for marketing. How copy is different from content.  Expected results when working with a conversion copywriter.    Key Takeaways:  Copywriting is designed to make a person take action.  Not every person is the right audience for your product or service.  What sounds great from a lawyer’s point of view is often terrible from an audience’s point of view. If your target clients are in a vulnerable state, such as personal injury lawyers, mass tort, or civil rights, those are the ones that will likely benefit most from conversion copywriting. Tweetable Moments: “A conversion copywriter is focused on getting the person to take immediate action.” —  Mary Blackiston “I haven’t seen many law firms with conversion copy on their website, and that’s definitely a missed opportunity,” —  Mary Blackiston “There’s a lot of tension between how lawyers write and what needs to be written to get people to take action.” —  Alay Yajnik    Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/     About Mary Blackiston: Mary is a conversion copywriter and Google Ads conversion expert who helps lawyers get more qualified leads and sign more cases — with empathy-driven messaging and tailored paid ad funnels.   Connect with Mary Blackiston:  Website: https://nomadcopywriting.io/  Email: mary@nomadcopywriting.io  LinkedIn: https://www.linkedin.com/in/marybblackiston/  Instagram: https://www.instagram.com/nomadcopywriting/    Connect with Alay Yajnik:  Podcast: http://lawyerbusinessadvantage.com/  One Page Strategic Plan: LawFirmSuccessGroup.com Email: Alay@YajnikGroup.com LinkedIn: linkedin.com/in/alayyajnik

    17 мин.

  3. 19.12.2024

    YouTube Marketing for Law Firms with Jeff Hampton

    In this episode, Alay and Jeff discuss:  Understanding where your clients come from.  Planning your videos Overcoming the mental hurdle of beginning to use video marketing.  Monetizing your videos to reinvest in your marketing. Key Takeaways: Video content converts at a higher rate than traditional digital marketing.  Pull content from your frequently asked questions from your existing clients. You don’t have to go viral, you just need the right views.  Just get started. You don’t have to have the perfect video set up, you just need to talk.    Tweetable Moments: * “These are things that help change people’s lives, but I would have never been able to do it if I didn’t start hitting record.” —  Jeff Hampton * “Your audience is not just browsing this stuff for fun. They’re looking to get some real information, and you’re providing the things that you normally provide in a consultation anyway.” —  Alay Yajnik * “I don’t ever ask people to subscribe. I’m not asking people to like my video. I’m not asking for any of that. If I’m getting good value, they’ll do that anyway.” —  Jeff Hampton * “Most lawyers are hiding their secrets behind a paywall. You true marketers now are giving away their secrets, and they’re selling their implementation. That’s what real marketers do now.” —  Jeff Hampton   Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/     Episode References:  Steal Like an Artist by Austin Kleon: https://www.amazon.com/Steal-Like-Artist-Things-Creative/dp/0761169253  About Jeff Hampton: For many people with self-made wealth, there are two main phases of growth: making money and protecting that money. While these are vital factors in your success, most people are too afraid of losing what they’ve built to reach the full financial independence they desire. Creating your prosperity means you’re keenly aware of what’s at stake if you don’t secure your wealth, but that fear makes most people freeze and brings their growth to a full stop.  Jeff Hampton helps people in this exact situation learn how to protect their assets AND grow their wealth at the same time with the Legacy Protector. By setting up wealth protection systems that are geared towards your overall growth, you will never have to put your prosperity on pause, nor risk what you’ve already built. Your financial potential doesn’t have to stagnate in order to create security, and through the Legacy Protector it never will again. You’ve worked hard to earn your success, now it’s time to protect your assets while maximizing your cash flow. Connect with Jeff Hampton:  Website: https://jeffhamptonlaw.com/  Website: https://www.youtuberainmakers.com/  The Legacy Builders Podcast: https://jeffhamptonlaw.com/podcast/  Facebook: https://www.facebook.com/jeffhamptonstrlaw  LinkedIn: https://www.linkedin.com/in/jeff-hampton-212ba218  Instagram: https://www.instagram.com/jeffhamptonstrlaw/

    25 мин.

  4. 12.12.2024

    Automating Billable Time Tracking with Arvind Suljeeth

    In this episode, Alay and Arvind discuss:  Why billing is one of the most impactful problems to solve. The reasons many lawyers dislike billing so intensely. Implementation of automated billing.   Key Takeaways:  AI, when integrated with the programs you use every day, can track what you’re doing more accurately than you can in hindsight. AI is not perfect, but it is good at certain tasks, especially when integrated with the right data. Billables.ai integrates directly with various tools like Microsoft Office, Outlook, Teams, Zoom, Adobe, Chrome, Edge, Clio, and many more. The best tools for your firm are the ones that you and your employees use. A user-friendly software, like Billables.ai, can help make your life easier in just a few minutes. Tweetable Moments: * “It’s one of the most impactful problems I think I’ve worked on because of how painful it is for individual attorneys and how much is being left on the table.” —  Arvind Suljeeth * “We want to kind of get as close to what you as an attorney would have written yourself. That means learning your own habits, learning your own styles, and your own preferences.” —  Arvind Suljeeth * “This tool basically integrates into existing software that the attorney uses, and then it monitors the activity in that software and tries to pre-populate a bill.” —  Alay Yajnik * “We’ve tried to take a very kind of multi-pronged approach. We try to minimize the amount of sensitive data that we have to begin with, and then, for the pieces that we do have, making sure that we’re always following state-of-the-art best practices in every dimension.” —  Arvind Suljeeth    Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/     About Arvind Suljeeth: Arvind is the co-founder and CEO of Billables AI, the AI toolkit for modern professional service providers such as lawyers, accountants, and consultants. Billables’ Automated Time Report automatically captures billable activity as users work and generates the first draft of a client bill completely from scratch. Arvind is a serial entrepreneur. His first startup, mines.io, used machine learning and AI to develop sophisticated credit models and disburse micro loans to consumers in emerging markets. Most recently, he was a VP of engineering at SambaNova Systems and helped develop the world’s fastest full-stack, vertically integrated hardware+software platform for generative AI. Arvind holds a Ph.D. and M.S. in computer systems from Stanford University and a B.S. in computer engineering from the University of Texas at Austin.   Connect with Arvind Suljeeth:  Website: https://billables.ai/  Email: arvind@billables.ai    Connect with Alay Yajnik:  Podcast: http://lawyerbusinessadvantage.com/  One Page Strategic Plan: LawFirmSuccessGroup.com Email: Alay@YajnikGroup.com LinkedIn: linkedin.com/in/alayyajnik

    23 мин.

  5. 05.12.2024

    The Multi-Generational Law Firm with Sirena Dimas

    In this episode, Alay and Sirena (of Marsh McClennan Agency) discuss:  Keys to clear communication in a multi-generational law firm.  Flexibility for better engagement. Adapting communication styles for specific situations. The different traits of each generation.   Key Takeaways:  There are currently four generations working in the workplace: Boomers, Gen-X, Millennials, and Gen-Z.  The way we are raised changes the way we receive information.  Gen-X and Millennials are the least likely to want to have a face-to-face conversation.  Continued training, upskilling, and training for new software will help your staff of all generations.   Tweetable Moments: * “Generations have very different ways of communicating because they have new technologies.” —  Alay Yajnik * “The name of the game nowadays is flexibility and trying an approach and having an extra one handy in case that one doesn’t work.” —  Sirena Dimas * “The youngest generation wants mentorship.” —  Sirena Dimas * “Millennials, more than anybody, will stay with the company because of the people they work with.” —  Sirena Dimas    Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/     About Sirena Dimas:  Sirena Dimas is an employee benefits producer specializing in alternative funding arrangements, data, and employee education at Marsh McLennan Agency.  With over 16 years in the benefits space, Sirena loves what she does. The best part of her day is implementing a design that allows an employer to use their benefit plan as an asset and employee retention tool. She writes plans that are accessible, equitable, and compliant. Accessible – you can find a doctor, lab, hospital, or pharmacy a reasonable distance from your home or office Equitable – you can afford to use your benefits and they meet your needs as an individual, without blowing the employer’s budget Compliant – proactive advising and account management. Part of her process includes multiple check-ins to see how your business is doing and make sure we’re setting up things correctly, taking care of filings in a timely manner, and preparing for changes ahead of time.   Connect with Sirena Dimas:  Website: https://www.marshmma.com/  Email: Sirena.Dimas@marshmma.com  LinkedIn: https://www.linkedin.com/in/sirena-dimas    Connect with Alay Yajnik:  Podcast: http://lawyerbusinessadvantage.com/  One Page Strategic Plan: LawFirmSuccessGroup.com Email: Alay@YajnikGroup.com LinkedIn: linkedin.com/in/alayyajnik YouTube: https://www.youtube.com/channel/UC2Ll0W9pnLDf4f3P6HIKqGQ

    29 мин.

  6. 28.11.2024

    Why Lawyers Should Write Books with Melanie Herschorn

    In this episode, Alay and Melanie discuss:  The power of having a published book. What goes into a reputation-building book. Integrating book marketing into your law firm marketing.    Key Takeaways:  You can put the amazing cases you’ve won in a book. A book is tangible, and winning a case is an event.  What you do every day can be fascinating to someone who isn’t in the field. You aren’t starting from scratch. As an attorney, you’ve done a lot of writing. Repurpose that content for the book.  Utilizing your book for marketing doesn’t stop after the book launch. It is tangible and can keep you top of your mind, even years after the book was released.   Tweetable Moments: * “It is the single greatest reputation-building tangible item that you can have.” —  Melanie Herschorn * “I wrote a book and when we launched it I picked up some clients, but more importantly, it was a good resource for my existing clients, and it was a great thing to talk about with potential referral partners.” —  Alay Yajnik * “When you hold a book with your name written on it, it changes who you are.” —  Melanie Herschorn    Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/    About Melanie Herschorn: Helping Attorneys, Wealth Experts & 7-figure Business Owners Write, Publish & Promote Signature Books | Increase Income, Influence, and Impact with YOUR Book | Independent Publisher & Book Marketing | Keynote Speaker   Connect with Melanie Herschorn:  Website: https://yourbigimpactbook.com/  Calendar: https://meetmelanie.vip/   Book: Make a Big Impact with Your Book: https://www.amazon.com/Make-Big-Impact-Your-Book/dp/B0CM2BNCBT/  Facebook: https://www.facebook.com/melherschorn  LinkedIn: https://www.linkedin.com/in/melanie-herschorn/  Instagram: https://www.instagram.com/bigimpactbooks    Connect with Alay Yajnik:  Podcast: http://lawyerbusinessadvantage.com/  One Page Strategic Plan: LawFirmSuccessGroup.com Email: Alay@YajnikGroup.com LinkedIn: linkedin.com/in/alayyajnik

    23 мин.

  7. 21.11.2024

    The Art of Influence with Jennifer Gardner

    In this episode, Alay and Jennifer discuss:  Why influence matters and what it means. The skill of influence. Three reasons lawyers should make influence a priority. Why connecting with others can be difficult.     Key Takeaways:  Influence is a muscle that can be built and cultivated, no matter your personality type. As a lawyer, you are an advocate and a leader. Get out of your head and feel your connection with your clients and your work. The key to getting people to feel is first to feel yourself.    Tweetable Moments: * “Influence is power. When you can influence, you are very powerful.” —  Jennifer Gardner * “I see influence as an opportunity to build a relationship one word at a time.” —  Jennifer Gardner * “The only way to feel how other people are feeling is to slow down and get connected to how you feel inside yourself.” —  Jennifer Gardner * “This is a combination of things that produces influence: empathy, genuine emotional intelligence, and then being able to effectively demonstrate that.” —  Alay Yajnik    Episode Reference:  Thinking Fast and Slow by Daniel Kahneman: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555    Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/    About Jennifer Gardner: Jennifer’s expertise is weaving a compelling, persuasive narrative out of the complex events, emotional dynamics, and circumstances of your dispute or legal problem, and developing a messaging strategy around “what happened” that she uses to position you in the strongest possible way well before trial. She’s always a student of advanced persuasion, influential communication, and trial techniques. She continues to study and train so that she can hone these skills and better serve her clients. Jennifer also assists clients in need of crisis public relations and communications strategy/management. Jennifer B. Gardner Esq., Los Angeles Trial Lawyer   Connect with Jennifer Gardner:  Website: https://jenniferbgardner.com/  Website: https://jgardnerassociates.com/  Twitter: https://x.com/jenbgardner  LinkedIn: https://www.linkedin.com/in/jenniferbgardner/    Connect with Alay Yajnik:  Podcast: http://lawyerbusinessadvantage.com/  One Page Strategic Plan: LawFirmSuccessGroup.com Email: Alay@YajnikGroup.com LinkedIn: linkedin.com/in/alayyajnik

    22 мин.

  8. 14.11.2024

    Building a 7-Figure Business with Phillip Hogan

    In this episode, Alay and Phillip discuss:  Taking action on opportunities.  Proactive communication.  Creative solutions to legal issues. Setting policies and proper training.    Key Takeaways:   Ask questions and take chances. You don’t know what’s possible if you never try anything new. Communication is key. Clients want to know when a problem happens, not after the fact. Creative solutions begin during the hiring process. When you own a company, you set the policies and get people to enforce them.  Tweetable Moments: * “Take your time, build small, and really try to line up your ducks and make sure everything is in order, then you have the greater chances of being successful.” —  Phillip Hogan * “Clients will refer your business when you’re solving hard problems for them.” —  Alay Yajnik * “One of the things that our clients hate the most is when a problem happens, we don’t tell them about it, and they find out themselves. It begins to deteriorate the trust that has been established.” —  Phillip Hogan * “Technology is great, but the business that you’re in, at the end of the day, it’s a people-based business. So if you have the best people, you’re going to win.” —  Alay Yajnik    About Phillip Hogan: Phillip Hogan is President of Signing Services of America, LLC, a nationwide notary signing service company with a robust database of attorneys and CFPB-compliant notary signing agents. SSA is headquartered in Atlanta and offers a best-in-class signing and workflow management platform for either in-person notary or remote online notarizations.    Connect with Phillip Hogan:  Website: https://signingservicesofamerica.com/  LinkedIn: https://www.linkedin.com/in/philliphogan    Connect with Alay Yajnik:  Podcast: http://lawyerbusinessadvantage.com/  One Page Strategic Plan: LawFirmSuccessGroup.com Email: Alay@YajnikGroup.com LinkedIn: linkedin.com/in/alayyajnik

    25 мин.
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This podcast is dedicated to helping attorneys earn more money, get better clients and spend more time with family. Your host, Alay Yajnik, is a law firm growth expert, author, and the founder of Law Firm Success Group. Get inspired, learn best practices, and get ready to grow your law firm faster and easier with this informative and inspiring podcast. Listen, learn, and remember: You CAN seize freedom. You CAN embrace happiness. You CAN build your Perfect Practice!

Информация

  • Автор
    Alay Yajnik
  • Годы выхода
    2020 - 2025
  • Выпуски
    194
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Copyright by Lawyer Business Advantage®
  • Сайт подкаста
    Lawyer Business Advantage

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