Purpose 360 TruStory FM

As we revel in the joy of the holiday season, it's important to remember that 2.3 billion of the world’s children are ensnared in the harsh realities of conflict, both in distant regions and right within our own communities.
Save the Children stands as a beacon of hope for children worldwide, working to alleviate suffering and build brighter futures for vulnerable young lives. The organization’s work extends across a spectrum of services ranging from healthcare and education to protection, emergency response, policy advocacy, and local empowerment programs.
In 2023, Save the Children has been at the forefront of some of the world's most pressing conflicts. From providing aid in the aftermath of the Turkey-Syria earthquake to offering support in the war-torn regions of Ukraine and addressing the ongoing conflict between Israel and Gaza, the organization has demonstrated unwavering commitment to children caught in the crossfires.
We invited Perry Yeatman, Head of Corporate at Save the Children, to speak about the organization's remarkable century-long impact and how it is forging partnerships to create positive change for the children of the world.
Listen for insights on:

Five considerations for companies partnering with an NGO
Guidelines for respectful and effective on-the-ground support (in conflict zones)
Insights on collecting stories from beneficiaries
Moving away from the “savior mentality” in communications
Resources + Links:

Perry Yeatman’s LinkedIn
Give to Save the Children with matching between 5-10x your donation
Save the Children in Ukraine
Save the Children in Gaza
Save the Children & the Movie "Barbie" Are Helping Children Achieve Their Dreams


(00:00) - Welcome to Purpose 360
(00:13) - Save the Children’s Perry Yeatman
(02:27) - Head of Corporate
(03:11) - Background
(05:53) - Save the Children’s History
(06:57) - Their Purpose
(07:22) - UN Convention on the Rights of the Child
(08:33) - Supply Chain
(10:54) - Partner Program
(13:08) - Wartime
(15:53) - Mental Health Support
(18:21) - Ukraine
(20:40) - Partnering with Them
(23:19) - Communications
(25:44) - Capturing Stories
(26:50) - Impactful Outreach
(27:45) - Last Word
(28:59) - Wrap Up

Every 79 seconds, someone is killed or injured in a drunk or impaired driving crash in the United States. As we near the holiday season, this risk increases to approximately 21 million chances of encountering an accident between November 1 and January 1.

Mothers Against Drunk Driving (MADD) is the foremost non-profit leading the fight to prevent the devastating consequences of impaired driving. The organization has played a crucial role since its inception, reducing crashes by 50% through advocacy efforts, influencing federal policy, leading education initiatives, and providing support services to victims.

Ultimately, the power to reduce drunk driving lies not with any organization but with the people who make the decision to drive impaired. So this holiday season, MADD is introducing its new year-end campaign and cause platform, ToGetThere, with the aim of increasing everyone’s chances to get home safely.

We invited Stacey Stewart, CEO, and Kim Pucci, Senior Director of Marketing and Engagement, to speak to MADD’s impact, how you can make a plan to drive safely this holiday season, and how they plan to get “there”— to a world in which impairment puts no lives at risk.

Listen for insights on:

Rebranding cause initiatives to align with the digital media age
Helping stakeholders understand the true impact of a statistic
Engaging multi-stakeholder groups
Staying true to purpose during periods of change

Resources + Links:

Stacey Stewart’s LinkedIn
Kim Pucci’s LinkedIn
Sign the ToGetThere Pledge
Drunken-Driving Warning Systems Would Be Required for New Cars Under U.S. Bill
MADD’s Power of Parents Program
MADD’s Power of Youth Program
MADD’s Victim Support


(00:00) - Welcome to Purpose 360
(00:13) - MADD
(01:52) - Meet Stacey Stewart
(03:32) - Meet Kim Pucci
(04:48) - Initiatives
(09:49) - Relevance
(12:04) - Effective and Impactful
(14:40) - To Get There
(19:08) - Core Insights
(21:09) - Changing Behaviors
(22:27) - Other Trends
(24:43) - Leadership
(26:10) - Shared Insights
(33:08) - Wrap Up

Macy's Inc., inclusive of companies Macy’s, Bloomingdale’s and Bluemercury, is setting the stage for a remarkable new era of purpose with their new statement, "Mission Every One." This commitment to creating a brighter, more equitable future set the stage for significant changes across the enterprise, including the revitalization of their annual holiday season campaign.
With Mission Every One at its core, Macy's took a critical look at existing programs and partnerships to ensure alignment with its new purpose. This led to the conclusion of a beloved long-term cause partnership and a search for a new nonprofit partner. The search culminated in 2022 when Macy's announced Big Brothers, Big Sisters of America, a nonprofit organization dedicated to mentorship and youth development, as its new signature partner. The first year’s partnership results were astounding, with Macy’s raising $4.78 million for the nonprofit.
We invited Bobby Amirshahi, Senior Vice President and Head of Communications, and Sam Di Scipio, Senior Director of Social Impact, to walk us through how they are continuing to put Mission Every One into action to create a brighter future with bold representation for all. 
Listen for insights on:

Evaluating partnerships and programs through the lens of a new purpose
Ending long-term partnerships in order to align with new priorities
Identifying new partners and opportunities to align with a new purpose
Staying true to purpose during periods of change
Resources + Links:

Bobby Amirshahi’s LinkedIn
Sam Di Scipio’s LinkedIn
Mission Every One
Macy’s Celebrates the Holiday Season With Big Brothers Big Sisters
.S.P.U.R. Pathways


(00:00) - Welcome to Purpose 360
(00:13) - Macy's
(02:42) - Backgrounds
(04:58) - Construction of Team
(05:57) - Evolving to New Retail Environment
(07:35) - Cause and Community Engagement
(09:05) - Mission Everyone
(12:43) - Programs and Initiatives
(14:33) - Feedback
(16:22) - Believe
(20:39) - Finding New Partner
(25:24) - The New Partner
(26:48) - BBBS Stories
(29:00) - This Season's Plans
(30:28) - KPIs
(32:23) - SPUR Pathways
(33:59) - How It Feels
(35:55) - Last Words
(37:27) - Wrap Up

What kind of company would you create if you could start from a blank slate?
 Despite being spun off from 130+-year-old Merck, Organon had this unique opportunity. The women’s health, biosimilars, and established medicines company started from the beginning, defining a new mission, establishing a board of directors, and unifying their impact around a commitment to the global health of women and girls.
Nearly half of the world’s pregnancies are unintended. Organon is working to change that by ensuring women around the world have the power to decide when and whether they will start a family, enabling them to live their promises. Through the Her Promise Access Initiative, Organon collaborates with organizations in the world's least developed regions to offer education, training, and affordable contraceptive options. Central to this effort is "Her Plan is Her Power," which empowers women to manage their reproductive health, reducing unplanned pregnancies and disparities in high-need areas.
We invited Geralyn Ritter, EVP of Corporate Affairs, Sustainability & ESG, to explain how Organon was structured to create meaningful change and empower women to live their promise.
Listen for insights on:

How Organon established the most gender diverse Board in the S&P 500
Articulate values to influence behavior
Expanding internal benefits to be more inclusive of women’s health needs
Resources + Links:

Geralyn Ritter’s LinkedIn
Her Promise Access Initiative
Her Plan is Her Power
Merck for Mothers
Geralyn’s First Purpose 360 Episode “An Act of Grace”


(00:00) - Welcome to Purpose 360
(00:13) - Geralyn Ritter from Organon
(02:28) - Geralyn's Background
(06:13) - Merck for Mothers
(07:36) - The Name
(09:17) - Board Members
(12:15) - Their Purpose
(14:55) - Values
(16:23) - Innovation
(20:13) - Her Promise Initiative
(23:41) - Partners
(26:11) - Measurement
(28:40) - Recruiting Actions
(29:50) - Recognition
(30:51) - Last Insights
(32:53) - 2030
(34:50) - Wrap Up

Operating a successful purpose-led company comes with its share of challenges — even to the companies that excel at it. Driving meaningful impact, investing in a sustainable future, and fostering employee engagement all require strategic decision making and often significant internal transformations.

So how are the best companies navigating these challenges? An unwavering commitment and a well-defined strategic approach set purpose-driven champions apart from their peers. At PwC, this is brought to light through “Positive Equation,” the company’s purpose strategy, as well as its values, which are ingrained in day-to-day operations.

We invited Shannon Schuyler, Chief Purpose & Inclusion Officer at PwC, to return to Purpose 360 to speak about the nuances and challenges of maintaining a purpose-driven approach through the lens of her work, challenges, and progress at PwC.

Listen for insights on:

Using values as a driving force to support your organization’s purpose
How PwC reorganized internally to align with its purpose strategy
Engaging employees through their personal purpose
Early predictions for 2024

Resources + Links:

Shannon Schuyler’s LinkedIn
Shannon’s 2022 Purpose 360 Episode
PwC’s New Equation
Digital Upskilling at PwC


(00:00) - Welcome to Purpose 360
(00:13) - PwC's Shannon Schuyler
(01:24) - Shannon's Role
(03:45) - Shifting Purpose and Integrating It
(06:12) - My Story, Your Story
(09:33) - Shared Assets
(10:20) - New Equation and Challenges
(12:19) - Coaching
(13:27) - Chief Culture Officer
(14:04) - Values in Embedding Purpose
(18:59) - Externally
(23:03) - Longer Shutdowns
(25:41) - 2023 Predictions
(27:48) - 2024 Predictions
(28:37) - Last Thoughts
(30:00) - Wrap Up

Welcome to the forefront of corporate citizenship, where the Civic 50, an initiative by Points of Light, stands as a beacon for businesses. For the past 11 years, Points of Light has recognized the 50 most community-minded companies through a rigorous annual survey. Only a few companies, including Citi and Hasbro, have been honored every year.

For honorees, it's not just a badge of recognition but a strategic advantage, offering insights into where they stand relative to competitors and how to enhance their social impact. And for those businesses yet to participate, it serves as a blueprint for how to align their time, talent, and resources for impactful social change within both their operations and communities.

We invited Kevin Colman, Senior Director of Global Philanthropy and Social Impact at Hasbro and President of the Hasbro Foundation, and Brandee McHale, Head of Community Investing and Development at Citi and President of Citi Foundation, to share practical advice and examples for how leading companies embed social responsibility and community impact into their business strategies and cultures.

Listen for insights on:

Connecting highly innovative social impact initiatives to business values
Supporting grantees in the impact data collection process
Completing the Civic 50 survey — and what you have to gain from submitting it

Resources + Links:

Kevin Colman’s LinkedIn
Brandee McHale’s LinkedIn
Civic 50
The 2024 Civic 50 Survey


(00:00) - Welcome to Purpose 360
(00:13) - Hasbro and Citi – The Civic 50 Award
(03:17) - Kevin and Hasbro
(04:41) - Brandee and Citi
(06:01) - What Drives Your Passion?
(10:01) - Importance of Civic 50
(12:26) - Influencing Behaviors
(13:54) - Volunteering
(16:26) - Citi Initiatives
(19:44) - Bridge Built by Citi Platform
(22:09) - Hasbro Initiatives
(23:39) - Play as Principle
(24:48) - Measurement Tools
(29:08) - Considerations to Entering
(32:03) - Communication
(33:41) - Last Thoughts
(36:06) - Wrap Up