Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start?
Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business.
Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper?
All this and more on this season of Purposing.
Using purpose to drive growth, challenge inequality & tackle the climate crisis
Even if you’re not familiar with Reckitt, you’ll probably have some of their products in your home, including iconic household brands like Dettol, Finish, Strepsils or Durex. The company exists to “protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.” As you’ll hear in today’s episode, they take this purpose seriously; and are working hard to embed it in every part of the Reckitt culture.
The sixth episode of Purposing offers insight into the multinational company’s strategy to make purpose more than just brand positioning, building systems for measuring impact and adding substance to new product development. David Croft, Global Director of Sustainability at Reckitt, will share how they’re applying purpose to innovation, sustainability, and supply chain management - in a way that drives growth and makes a positive difference on inequality and climate change.
Do you want to learn how to build a purpose-driven brand from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
Making sustainable business transformation the engine of your purpose, with Esther Verburg, Executive Vice President of Sustainable Business and Innovation at Tommy Hilfiger Global & PVH Europe
When global fashion brand Tommy Hilfiger combined sustainability, inclusion and innovation in one team with a mission to drive purposeful business transformation, it was essential to embrace new ways of working.
In her latest podcast episode, Given CEO Becky Willan spoke with Esther Verburg, Executive Vice President of Sustainable Business and Innovation at Tommy Hilfiger Global & PVH Europe, about how their unique approach has transformed what success means for their iconic brand.
Listen to Purposing to get the insider's story on how Tommy Hilfiger brings purpose to life by deeply understanding customer needs, finding new ways of changemaking within the business, and combining diverse skills, experiences and perspectives under one mission.
Do you want to learn how to build a purpose-driven brand from the company that’s helped some of the world's largest organisations become purposeful? Download the Insiders Guide to Purpose HERE.
Refreshing purpose in one of the original purpose-driven businesses with Nina Bhatia, Executive Director, Strategy & Commercial Development at John Lewis Partnership
During 2020’s Covid pandemic, high street retail faced a catastrophe. But the high street legend John Lewis Partnership saw it as an opportunity - to take the time to refresh their purpose and galvanise their 78.000 Partners.
Today, Nina Bhatia, Executive Director, Strategy & Commercial Development at John Lewis Partnership, sits down with Given CEO and host Becky Willan to discuss how the Partnership’s Purpose became more vital than ever.
Find out about the co-creative strategy used to update and embed their new purpose and how it's propelled John Lewis Partnership into bold new business areas outside traditional retail. This episode will help you identify the right time to reset your purpose agenda and show you how to implement a plan to embed and activate your purpose.
Do you want to learn how to build a purpose-driven business from Given, the original consultancy for purpose-driven businesses, that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose here.
Engaging leaders on purpose with Fiona Cannon
Building purpose into a business from the ground up is hard. No surprises there. But reinforcing a long-standing intention can be almost as tricky.
This was the task Lloyds Banking Group undertook when they decided to double down on their ambition of ‘Helping Britain Prosper’.
In this episode, host Becky Willan speaks with Lloyd Banking Group’s Sustainable Business Director Fiona Cannon about the challenge of embedding purpose in one of Britain’s largest banks. This episode will help ensure your purpose-driven mission is delivered with substance and is factored into every business decision.
Do you want to learn how to build a purpose-driven business from the company that’s helped some of the world's most influential organisations become more purposeful? Download the Insiders’ Guide to Purpose HERE.
Making Purpose Personal with The Body Shop’s Jenny Whitehorn
It's one thing for C-suite executives to get excited about purpose. But what’s the point if that’s not reflected across the entire workforce?
When the original activist beauty brand The Body Shop rewrote its purpose, the first question was: how do we get the message from the boardroom to the shop floor and help everyone understand, own and act on our purpose?
Today, host Becky Willan sits down with The Body Shop’s Head Franchise Director for Latin America Jenny Whitehorn. We find out how they worked with psychologists to help a thousand employees discover their personal purpose, and what it took to land the message in 70 different countries in the midst of a global Pandemic. This episode will help you inspire your entire team to live their purpose at work.
Do you want to learn how to build a purpose-driven brand from the company that’s helped some of the world's most influential organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
Note: At the time of recording, Jenny’s role was Global Customer Experience Director. She’s since moved to the role referenced above.
Why purpose driven businesses need to be more collaborative companies
Anyone interested in solving the world’s biggest social and environmental challenges will tell you that it can only be done through collaboration. No single business, NGO or government can do it alone. But that’s easier said than done.
Charity Business In The Community (BITC) exists to help change that - by bringing organisations together to create a fairer and more sustainable world.
Today, host Becky Willan sits down with Amanda MacKenzie OBE, BITC’s CEO. Becky discovers how BITC facilitated collaboration between arch rivals Mcdonald's and Burger King and how they mobilised businesses up and down the UK to make a difference for communities in response to COVID-19. This episode shows you how to make the case for deeper, more purposeful collaboration.
Do you want to learn how to build a purpose-driven brand from the company that’s helped some of the world's most influential organisations become more purposeful? Download the first and the second editions of the Insiders' Guide to Purpose here.