Queens Rise To CEO: Organic Marketing Strategies for Female Coaches and Crafters

Talena Bacon - Business Strategy Coach For Female Coaches and Crafters
Queens Rise To CEO: Organic Marketing Strategies for Female Coaches and Crafters

Welcome to the podcast for female coaches and crafters who are ready to grow their businesses organically. If you're looking to attract clients and generate sales without the stress, you're in the right place! We’ll dive into everything you need to build a successful online business—from launching your brand and creating an effective marketing strategy to mastering social media, crafting engaging content, and setting up systems that keep your business running smoothly without burnout. I’m Talena Bacon, your business strategy coach and biggest supporter, here to guide you on your exciting path to success. Consider this our cozy space where we get real about building and scaling your coaching or crafting business. Whether it’s creating consistent content, boosting your visibility, or setting up systems that simplify your process—we’ve got you covered. Let’s rise together and create the business you’ve always dreamed of!

Episodes

  1. 1 DAY AGO

    Ep 11: Behind the Scenes: The Business Mistakes I Made and the Lessons They Taught Me

    Welcome to Queens Rise to CEO! In this episode, we’re diving into a little holiday reflection and a whole lot of strategy talk. As coaches and crafters, we often find ourselves re-evaluating our businesses—especially during the holiday season. Grab your favorite drink, settle in, and join me as I share how I’m rethinking my business for 2025 and the steps you can take to kickstart your own growth. From content strategies to shaking up old routines, we’re talking all about creating intentional shifts for success in the new year. We’ll also explore why discovery calls might not always be the answer, how to reframe your business resolutions, and the importance of aligning your content with your goals. Whether you're a coach planning your next client attraction strategy or a crafter mapping out your next big project, this episode is here to spark ideas and action. Let’s dive in and take our businesses to new heights together! Episode Highlights [00:02:12] Reflecting on 2024: Lessons learned from taking time off.[00:03:25] Strategy check: What’s working, what’s not, and why content alignment is key.[00:05:13] Social media shifts: Evaluating platforms and trying new approaches.[00:07:03] Crafting a business resolution for 2025: Steps to take your business to the next level.[00:08:42] Content planning for launches: A two-week strategy to build buzz and momentum. 🌟Featured Message: "Your content strategy should always lead to a bigger purpose—whether it’s a launch, a program, or your next big step.” Follow Me: Website Youtube Join the Waitlist for The Creative Coaching Society Membership!

    22 min
  2. DEC 7

    Ep 10: From Overwhelm to Organized: How to Build a 2025 Business Strategy That Works

    Are you ready to kickstart your most successful year yet? As we look toward 2025, it’s time to shift gears and embrace a fresh perspective for your business. Whether you’re a new coach still finding your footing or a creative entrepreneur navigating the ups and downs of running your own show, this episode is your guide to clearing the chaos and stepping into the new year with clarity and confidence. We’ve all been there—feeling overwhelmed by endless to-do lists, distracted by shiny strategies, and stuck in a cycle of trial and error. But what if you could leave all of that behind? What if 2025 could be the year you finally create a game plan that works—a plan that feels aligned, actionable, and tailored to your unique vision? In this episode, we’ll tackle the power of reflection, how to declutter both mentally and physically, and the steps to create a clear roadmap for your business success. I’ll share actionable tips to help you cut through the noise, stay consistent, and focus on what truly matters. Whether your goal is to attract clients, increase sales, or launch that dream project you’ve been sitting on, this episode will give you the tools to make it happen. What You’ll Learn in This Episode: How to reflect on 2024 and identify what’s not workingTips to declutter your digital and physical workspaceThe importance of writing clear, actionable goalsSteps to create a simple yet effective game plan for 2025Why consistency is the key to long-term growth Episode Highlights [1:19] Reflections on 2024: The importance of letting go of unused resources, unsubscribing from unnecessary emails, and clearing your digital space.[3:45] Step 1: Write It Down: Why writing down your goals is a game-changer for clarity and focus.[5:30] Step 2: Create a Plan: Breaking big goals into smaller, manageable steps with actionable timelines.[7:10] Step 3: Consistency is Key: Why sticking to your plan and staying consistent drives results.[8:58] Final Thoughts & Encouragement: A reminder to love what you do and let your passion lead the way to abundance. 🌟Featured Message: Consistency isn’t glamorous, but it’s the magic that makes dreams a reality. ***Grab my free "No Money-No Problem" resource packed with budget-friendly tips to connect with your audience! HERE! Follow Me: Website Youtube Join the Waitlist for The Creative Coaching Society Membership!

    10 min
  3. SEP 3

    Ep 9: Thinking About Hiring a Business Coach? Here’s What You Need to Know

    Today, we’re diving into a topic that many new coaches grapple with: Should you hire a coach? If you’re on the fence about whether a coach is worth the investment, you’re not alone. We’ll explore why having a coach can be a game-changer, what to look for when selecting one, and how to navigate the often overwhelming pricing options. I’ll share my personal experiences and insights to help you make an informed decision about this crucial step in your coaching journey. Join me as we unravel the mysteries of coaching and discover how the right support can elevate your business. I’ll break down the key factors to consider and offer tips on finding a coach who’s a perfect fit for your unique needs. Whether you’re just starting out or looking to level up, this episode will give you the clarity you need to move forward confidently. So grab your favorite drink, settle in, and let’s chat about finding the right coach for you! Episode Highlights: [00:00:00] Introduction to the topic: Why hiring a coach can be beneficial.[00:02:00] Personal fears and experiences with hiring a coach.[00:04:00] Key qualities to look for in a coach and the importance of a payment plan.[00:07:00] How to evaluate potential coaches: Following their work and understanding their approach.[00:11:00] Final thoughts on finding a coach that feels right for you and the importance of doing the work.🌟 Featured Message: "You don't want a coach who makes you feel like you’re just a dollar sign. Seek out someone who is fair, understanding, and genuinely invested in your success."  ***Grab my free "No Money-No Problem" resource packed with budget-friendly tips to connect with your audience! HERE! Follow Me: Website Youtube Join the Waitlist for The Creative Coaching Society Membership!

    13 min
  4. JUL 13

    Ep 8: How To Get Testimonials as a New Coach

    In today's episode, we're exploring the goldmine of testimonials. Testimonials can elevate your coaching business, providing the social proof you need to attract new clients. But how do you gather these invaluable endorsements when you're just starting out? We’ll walk you through effective strategies to earn authentic testimonials that will establish your credibility and help you build a thriving coaching practice. As a new coach, it might seem daunting to ask for testimonials, especially when you feel you haven't yet built a strong client base. Don't worry; I've got you covered. I will share some actionable steps to help you gather those first crucial testimonials. So grab your favorite drink, settle in, and let's unlock the secrets to building your coaching reputation! Episode Highlights: [00:00:19] Importance of Testimonials: Discover why testimonials are essential for new coaches and how they act as your platinum card in the industry. [00:02:42] Joining Niche Facebook Groups: Learn the importance of joining niche-specific groups and how to offer value without being overly promotional. [00:04:20] Offering Free Mini-Sessions: Understand how offering brief coaching sessions in exchange for testimonials can build trust and showcase your expertise. [00:07:46] Cautions with DMs: Explore the pros and cons of using direct messages to request testimonials and how to navigate potential pitfalls. [00:11:07] Creating Your Own Group: Find out how starting your own Facebook group can help nurture relationships and organically gather testimonials. 🌟 Featured Message: "Give your best in every mini-session. Genuine value builds trust and earns the best testimonials."  ***Grab my free "No Money-No Problem" resource packed with budget-friendly tips to connect with your audience! HERE! Follow Me: Website Youtube Join the Waitlist for The Creative Coaching Society Membership!

    14 min
  5. JUL 4

    Ep 7: How To Quickly Sell Leftover Holiday Crafts For Profit

    In this episode I dive deep into the art of repurposing and revitalizing leftover craft inventory. Acknowledging the familiar sight of unused products tucked away in craft rooms, I share practical tips to transform these items into profitable ventures. Whether it's adding new touches, rebranding as signature pieces, or exploring tax implications, I will guide you through thoughtful strategies to monetize their creativity effectively. Join me as I uncovers the secrets to maximizing your crafting potential and turning passion into profit. This episode is not just a guide to business strategy; it's a warm invitation to crafters everywhere to reclaim their creativity and embrace new opportunities for success. Episode Highlights: [00:02:00] Refurbishing Inventory: Explore ways to enhance existing products with simple additions like hang tags or color variations.[00:05:25] Unique Selling Points: Learn how to market one-of-a-kind items effectively to capture niche markets.[00:10:00] Tax Considerations: Delve into the potential tax benefits of handling leftover inventory strategically.[00:12:00] Resource Efficiency: Tips on reusing materials like cotton in crafting to reduce costs and maximize profitability.[00:15:00] Strategic Planning: Insights into planning inventory levels and product lines to minimize excess and maximize sales potential. 🌟 Featured Message: "Crafting isn't just about creating; it's about strategic creativity that pays off." ***Grab my free "No Money-No Problem" resource packed with budget-friendly tips to connect with your audience! HERE! Follow Me: Website Youtube Join the Waitlist for The Creative Coaching Society Membership!

    16 min
  6. JUL 2

    Ep 6: Mastering High-End Craft Shows to Take Your Craft Business Further

    In this episode, I’ll share insights on how to authentically attract clients by being yourself and leveraging your unique story. We’ll discuss why it's important to build a genuine connection with potential clients and how to foster trust and rapport.  I’ll also touch on some of my personal experiences and strategies that have helped me and my clients achieve success without the overwhelm.  So, if you’re ready to stop chasing one-size-fits-all solutions and start embracing your unique journey, tune in and let’s make some magic happen together. Episode Highlights:  [00:00:00] Introduction to the episode: The frustration of one-size-fits-all advice and the truth about getting clients.[00:01:00] Welcoming listeners and setting the stage for a journey into authentic client attraction.[00:02:28] The secret ingredient revealed: Why you are the key to attracting clients.[00:04:57] Practical tips for new coaches: How to post on social media and share your story.[00:07:07] Personal anecdotes: The importance of building a connection and trust with clients. 🌟Featured Message: "Clients work with coaches they feel comfortable with and connected to. Be yourself, and let your personality shine." ***Grab my free "No Money-No Problem" resource packed with budget-friendly tips to connect with your audience! HERE! Follow Me: Website Youtube Join the Waitlist for The Creative Coaching Society Membership!

    24 min
  7. JUL 1

    Ep 5: How to Enter Mid-Level Craft Shows and Select the Perfect Inventory

    In this episode, we're diving deep into the world of medium-sized craft shows. These shows are a step up from the smaller ones, typically spanning two days, requiring set up on a Thursday with shows on Friday and Saturday, or set up on a Saturday with shows on both Saturday and Sunday. We'll explore how much inventory you should have, whether these shows are worth your time and money, and share tips to ensure your success. Whether you're starting or growing an online business, diving into craft shows and boutiques, or mastering social media strategies, I've got you covered. Grab your favorite beverage, a pen, and some paper, and let's embark on this exciting creative journey together! Episode Highlights: [00:00:00] Introduction to Medium-Sized Craft Shows: Understanding the setup and structure.[00:01:00] Inventory Essentials: How much to bring and preparing for the busiest days.[00:03:28] Finding and Evaluating Craft Shows: Tips on choosing the right shows and avoiding first-year flops.[00:06:00] Learning from Experience: The highs and lows of participating in medium-sized craft shows.[00:09:00] Practical Tips: Preparing for the physical demands and making the most of your craft show experience. 🌟 Featured Message: "Remember, when you're going into craft shows, think of it as a learning experience. There will be great shows and flops, but you learn from every single one". ***Grab my free "No Money-No Problem" resource packed with budget-friendly tips to connect with your audience! HERE! Follow Me: Website Youtube Join the Waitlist for The Creative Coaching Society Membership!

    19 min
  8. APR 20

    Ep 4: How to Get into Small Craft Shows and Perfect Your Inventory Strategy

    In today's episode, we're diving into the world of small craft shows. Whether you're just starting out or looking to refine your approach, this episode will be your go-to guide. We'll explore the essentials of preparing for small craft shows, from choosing the right events to managing your inventory effectively. By the end of this episode, you'll be ready to showcase your creations with confidence and turn your passion into profit. Craft shows are an excellent way to connect with your community, gain exposure, and make sales. However, it's crucial to start small and gradually work your way up to larger events. We'll discuss the benefits of starting with small craft shows, how to find them, and what to expect.  Additionally, I'll share tips on how to create an eye-catching display and ensure you have enough inventory to meet customer demand without overwhelming yourself. So, grab your favorite beverage, a pen, and some paper, and let's dive into the first part of our craft show series! Episode Highlights: [00:00:23] Introduction to the series and overview of craft shows.[00:01:00] Talena Bacon welcomes listeners and outlines the episode.[00:02:04] Types of small craft shows and their benefits.[00:05:00] Tips for setting up your display and managing your space.[00:06:37] Importance of having the right amount of inventory. 🌟 Featured Message: "Take special orders at craft shows. It ensures you don't lose a customer and keeps your business thriving." ***Grab my free "No Money-No Problem" resource packed with budget-friendly tips to connect with your audience! HERE! Follow Me: Website Youtube Join the Waitlist for The Creative Coaching Society Membership!

    17 min
  9. APR 19

    Ep 3: Creating Clarity: Finding the Right Coaching Niche for You

    Are you a new coach struggling to find your niche? Join me in today's cozy corner as we unravel the mysteries of niching down and attracting your dream clients. When I first started in this coaching industry, I kept hearing about the niche.  The concept of finding your niche might feel daunting. But fear not, my queens! It's all about aligning your passion with your expertise to create a space in the coaching world that feels like home. In this episode we will talk about the niche, how to find it and why its important to your coaching journey. I'm Talena Bacon, your trusty guide in the world of business strategy, here to sprinkle a little magic on your journey to CEO status. Let's dive in! Episode Highlights:  [00:02:00] "When I first started in this coaching industry, I kept hearing about the niche..." [00:05:00] "Your niche has to be suited for you... What do you enjoy creating?" [00:07:00] "As a new coach, when someone comes in and they're complaining about their business..." [00:10:00] "Your niche has to be focused on your programs... What do you enjoy helping women with?" [00:17:00] "Love what you do and the money will flow... So go out there, pour your passion into your craft..."  🌟 Featured Message: "Whether you're a coach or crafter, don't stay stagnant in one level. Move up to that next level. You got this!" ***Grab my free "No Money-No Problem" resource packed with budget-friendly tips to connect with your audience! HERE! Follow Me: Website Youtube Join the Waitlist for The Creative Coaching Society Membership!

    18 min
  10. MAR 18

    Ep 2: How Facebook Lives Elevate Your Brand as a Coach or Crafter

    In today’s episode, we’re diving into the world of Facebook Lives. If the thought of going live makes you cringe, you’re not alone! But let’s be honest, showing up and showing your face is crucial for building that all-important know-like-trust factor with your audience. I’ll be sharing my own experiences and some practical tips to help you overcome your fears and start using Facebook Lives to boost your business. We’ll explore why video content is so powerful and how it can transform the way your audience perceives you and your products or services. From sharing the initial nerves of going live to offering actionable strategies for getting comfortable on camera, this episode is packed with insights.  So, grab your favorite beverage, a pen, and some paper, and let’s get ready to unleash your inner CEO and skyrocket your business with Facebook Lives! Episode Highlights: [00:00:00] Introduction to Facebook Lives - Why showing up is essential for your business.[00:01:31] Welcome to Queens Rise to CEO - Introduction to the podcast and what to expect.[00:02:00] Overcoming Facebook Live Fears - Sharing personal experiences and initial fears.[00:04:14] Building Trust Through Video - Importance of personal connection in business.[00:05:33] Four Tips for Live Streaming - Practical tips for those who are camera shy. 🌟 Featured Message: “Love what you do and the money will flow. Pour your passion into your craft and watch the abundance flow.” ***Grab my free "No Money-No Problem" resource packed with budget-friendly tips to connect with your audience! HERE! Follow Me: Website Youtube Join the Waitlist for The Creative Coaching Society Membership!

    10 min
  11. MAR 17

    Ep 1: How to Build a Client Magnet and Attract Your Dream Clients

    In this episode, I’ll share insights on how to authentically attract clients by being yourself and leveraging your unique story. We’ll discuss why it's important to build a genuine connection with potential clients and how to foster trust and rapport.  I’ll also touch on some of my personal experiences and strategies that have helped me and my clients achieve success without the overwhelm.  So, if you’re ready to stop chasing one-size-fits-all solutions and start embracing your unique journey, tune in and let’s make some magic happen together. Episode Highlights:  [00:00:00] Introduction to the episode: The frustration of one-size-fits-all advice and the truth about getting clients.[00:01:00] Welcoming listeners and setting the stage for a journey into authentic client attraction.[00:02:28] The secret ingredient revealed: Why you are the key to attracting clients.[00:04:57] Practical tips for new coaches: How to post on social media and share your story.[00:07:07] Personal anecdotes: The importance of building a connection and trust with clients. 🌟Featured Message: "Clients work with coaches they feel comfortable with and connected to. Be yourself, and let your personality shine." ***Grab my free "No Money-No Problem" resource packed with budget-friendly tips to connect with your audience! HERE! Follow Me: Website Youtube Join the Waitlist for The Creative Coaching Society Membership!

    15 min

About

Welcome to the podcast for female coaches and crafters who are ready to grow their businesses organically. If you're looking to attract clients and generate sales without the stress, you're in the right place! We’ll dive into everything you need to build a successful online business—from launching your brand and creating an effective marketing strategy to mastering social media, crafting engaging content, and setting up systems that keep your business running smoothly without burnout. I’m Talena Bacon, your business strategy coach and biggest supporter, here to guide you on your exciting path to success. Consider this our cozy space where we get real about building and scaling your coaching or crafting business. Whether it’s creating consistent content, boosting your visibility, or setting up systems that simplify your process—we’ve got you covered. Let’s rise together and create the business you’ve always dreamed of!

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