Quiz Marketing: Grow Your Business & Email List with Josh Haynam of Interact

The Creative Cantina Podcast

As marketing continues to become increasingly personalized, quizzes (no surprise) are a favorite form of shareable content.

From a consumer standpoint, they're informative and at the very least, entertaining... (Who doesn't want to know which Gilmore Girls character is their spirit animal?)

But from a business standpoint, quiz marketing may just be the very key you need to unlock your next level of growth.

Josh Haynam is the co-founder of Interact - a quiz building software helping creative entrepreneurs grow their businesses daily. We know quizzes can be hugely helpful for growing email lists, but Josh also shares a way for them to become your best new employee - saving you time and serving your potential clients well.

In this episode, he shares:

  • how a quiz can fit into your marketing strategy
  • how other creatives' businesses have flourished through quiz building
  • why quizzes could be considered the MVP of opt-ins
  • how quizzes can help website visitors find the right service / increase conversions
  • how to create a quiz that resonates with your ideal client
  • tips for building a quiz within just a few minutes using their new AI tool

Some of the links mentioned:

  • Try Interact's AI Quiz Builder
  • 2024 Predictions Episode

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