Raj Kapoor @ Snapfish: The MBA Who Predicted the Future of Photography

Raj Kapoor is the Chief Strategy Officer at Lyft. But before joining Lyft, Raj was the founder and CEO of another well known consumer tech company called Snapfish. In fact, the startup strategy he’s deploying at Lyft is a strategy he began developing at Snapfish over two decades earlier.

Snapfish is a digital photo management service that lets users print digital photos either as traditional photos or on things like coffee mugs, face masks, calendars, shirts, and lots of other things you've probably never even thought of. While those are common services now, they weren’t common back when Raj launched Snapfish in 1999 and built it into a company he’d ultimately sell to Hewlett Packard for $300 million.

Instead, when Raj launched Snapfish, few people were using digital cameras. Sure, it might seem strange to target a market that doesn’t exist, but, as you'll hear in this episode, the lack of digital camera users was actually a huge part of how Snapfish became so successful.

For a complete transcript of the episode, click here.