Raj Sarkar (ex-1Password, Atlassian): PLG Data Infrastructure

Raj says that most of the PLG advice out there today is missing a key foundational point: data. Many PLG companies still rely on traditional sales & marketing software that keeps data in silos. The key to winning in PLG starts with your data infrastructure, and wiring it up early helps you scale later.

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Raj Sarkar, CMO & Advisor

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