Ramzi Daklouche, Edible Brands Chief Commercial Officer

“If you just come in as a franchisee and expect to be employed by the franchisor, and just wait for the franchisor to give you direction, that’s a sure way to fail.”

Five years as a franchisee for 4 US retail brands taught Ramzi Daklouche a lesson that informs his work today at Edible: It’s always all about the local markets. We’re thrilled to welcome Ramzi to the podcast, especially as Edible is rolling out an exciting 2024 brand refresh.

Listen in as Ramzi explains to Ab and Vini the fine line between innovating within a system as a ‘zee and trying to reinvent it. How “the journey of the chicken sandwich” reveals the sustainability of franchise brands (or lack thereof). The danger when ‘zees get in the weeds with location operations. His top-line guidance for entering international markets. His 4 nuggets of wisdom for wannabe ‘zees. And why tapping the brakes should be part of any expansion plan.