Reaching Out To The Skeptics with Kevin Wilhelm

How can we address increasing skepticism around sustainability in business following Covid-19? Kevin Wilhelm, CEO of Sustainable Business Consulting and author of How To Talk To The Other Side, explains how "peeling back the onion layers" of skepticism can help understand its cause, and help find common ground. Once common ground is identified, conversations can be held, whether on climate change or the coronavirus pandemic.

And Kevin reveals how taking proactive action on the environment and social justice issues can actually be financially beneficial for businesses.

"Reach out to your skeptic first," says Kevin, "because they're going to tell you the reasons your idea won't work. And if you can figure out how to get past that, you have a greater chance of success."