Reaching sports fans on OTT streaming channels and apps

Sports fans are connected to their teams and leagues at all times, and this includes watching sports live, from any and all devices. This means sports need to adapt the way they cater to fans, and ensuring fans don't have to be connected to cable TV and can watch events on apps and web browsers whenever they want. We chat with Head of Tech Jan Umansky and Head of R&D at Applicaster Ran Meirman about ways sports organizations can reach fans on sport streaming apps easily and swiftly.