6 episodes

Join host Holly Watson, Senior Product Marketing Manager at Amazon Web Services, as she explores the intricacies of the go-to-market process alongside specialists in the area.

Ready, Set, Go-to-Market Product Marketing Alliance

    • Business
    • 4.4 • 5 Ratings

Join host Holly Watson, Senior Product Marketing Manager at Amazon Web Services, as she explores the intricacies of the go-to-market process alongside specialists in the area.

    How to measure success | Carter Holland, GhostRetail Inc.

    How to measure success | Carter Holland, GhostRetail Inc.

    In the final episode of the Ready, Set, Go-to-Market series, Holly Watson is joined by Carter Holland, Market Strategist at GhostRetail Inc.

    Measuring the success of a product launch can be challenging; key metrics and data points can be hard to capture.

    Carter shares his insights gained during a twenty-year career, during which time, he's led large-scale marketing teams.

    • 41 min
    Launch vs release | Allison Milone, Epsilon

    Launch vs release | Allison Milone, Epsilon

    In the fifth episode of the Ready, Set, Go-to-Market, host Holly Watson is joined by Allison Milone, Director of Product Marketing at Epsilon.

    Terminology across teams is essential, and some teams need to clarify the difference between launches and releases, or perhaps how launch tiers differ.

    Holly and Allison discuss the best ways to determine what your team might be working with.

    • 41 min
    Getting to MVP | Joël Lindheimer, Sprinklr

    Getting to MVP | Joël Lindheimer, Sprinklr

    In the fourth episode of the Ready, Set, Go-to-Market podcast, Holly Watson welcomes Joël Lindheimer, Senior Vice President of Engineering at Sprinklr.

    Go-to-market can be a whirlwind of initiatives; how can product marketers manage expectations, meet deadlines, and fulfill goals set by management, whilst ensuring a quality product is delivered to the market?

    Holly and Joël Lindheimer discuss the process building up to a product launch, and what happens once a product has been released to the market.

    • 25 min
    How is product marketing connected with sales and marketing? | Devon O'Rourke, Fluvio

    How is product marketing connected with sales and marketing? | Devon O'Rourke, Fluvio

    In the third episode of Ready, Set, Go-to-Market, Holly Watson is joined by Devon O'Rourke, Founder & Managing Partner at product marketing consultancy Fluvio.

    Nowadays, product marketers are viewed as the central connector between marketing and sales. Holly and Devon explore how this relationship is managed, tips for PMMs looking to build strong relationships, and ways sales and marketing can collectively support product marketing.

    • 22 min
    How does the PM to PMM relationship influence GTM? | Shirin Shahin, Product Marketing Leader & Consultant | How does the PM to PMM relationship influence GTM?

    How does the PM to PMM relationship influence GTM? | Shirin Shahin, Product Marketing Leader & Consultant | How does the PM to PMM relationship influence GTM?

    In the second episode of the Ready, Set, Go-to-Market podcast, Holly Watson is joined by product marketing leader and consultant Shirin Shahin.

    Holly and Shirin discuss the PM to PMM relationship and how the alignment between the two roles can influence the go-to-market process.

    • 23 min
    The fundamentals of GTM | Kavya Nath, Sprinklr

    The fundamentals of GTM | Kavya Nath, Sprinklr

    In the first episode of Ready, Set, Go-to-Market, host Holly Watson is joined by Kavya Nath, Senior Director of Product Marketing at Sprinklr.

    • 24 min

Customer Reviews

4.4 out of 5
5 Ratings

5 Ratings

Top Podcasts In Business

Ramsey Network
iHeartPodcasts
NPR
Andy Frisella #100to0
Guy Raz | Wondery
Jocko DEFCOR Network

You Might Also Like

Product Marketing Alliance
Product Marketing Hive
Product Marketing Community
Melissa Perri
Jason Calacanis
NPR