Real Business Connections Ben Albert

Rochester Business Connections #148 with Leah Leverich.

Decision-making is crucial in our daily lives. It influences everything from personal goals to professional choices. It’s normal to feel uncertain about your next move, as navigating options and potential outcomes can often be challenging.

In this fascinating episode, Ben Albert interviews Leah Leverich, an entrepreneur and Multimedia & Video Production Manager. Leah is also the host of the  Decision Day podcast, where she shares her experience of taking a non-traditional path and helps students navigate life after high school. Her mission is to empower young people to make confident, informed decisions about their lives after high school.

Leah begins by discussing the biggest mistakes that young people are making and shares the motivation behind starting the * Decision Day * podcast. She reveals what inspired her to forgo college after high school and how that decision has shaped her unique path.

Tune in and learn about Leah’s networking strategies and how she balances her roles as a podcaster, social media manager, and entrepreneur. Additionally, she reveals how curiosity has profoundly and positively impacted her life.

Leah also opens up about her solo travel experiences, highlighting how spending time alone can help you better understand yourself and your desires. It also opens your mind to thoughts and ideas that might be overlooked in crowded settings. Lastly, Leah shares valuable insights she has gained from her guests on the Decision Day podcast.

During this episode, you will learn about:
[01:50] The biggest mistakes that young people are making
[04:15] The Decision Day podcast: https://podcasts.apple.com/us/podcast/decision-day/id1671224379
[04:36] What inspired Leah to start the Decision Day podcast?
[06:17] Is it normal to be unsure about your next move?
[11:28] Leah's networking strategy
[14:35] How to effectively reach out to older, successful individuals and capture their attention
[18:18] How she manages her roles as a podcaster, social media manager, and entrepreneur
[20:53] What inspired Leah's lifestyle choice to forgo college after high school and instead embark on a journey to find her own path?
[24:35] How curiosity has positively impacted her life
[25:45] Leah's experience with solo travel
[27:29] Favorite places she has visited
[29:12] Her routine after a mastermind, event, or conference
[33:08] What does the tree emoji in Ben Albert's LinkedIn profile name signify?
[35:09] Leah's preparation process for her podcast episodes
[38:37] Decision Day podcast:
https://podcasts.apple.com/us/podcast/decision-day/id1671224379
[41:23] Valuable insights she has gained from her guests on the Decision Day podcast
[44:43] Leah's vision and mission for the future
[45:56] Leah's podcast with her grandpa on financial knowledge
[49:10] Connect and support Leah Leverich
Website: https://leahleverich.com/
LinkedIn: https://www.linkedin.com/in/leah-leverich/
Instagram: https://www.instagram.com/decisiondaypodcast/
YouTube: https://www.youtube.com/@leahleverich

Key Takeaways:  
• “The best way to learn is from people that have already done it.” ~Leah Leverich [01:45]
• You cannot know what will be great for you if you don't start figuring it out and learning from your mistakes. [08:18]
• Spending time alone helps you gain a deeper understanding of yourself and your desires, and allows you to re-center. It also opens your mind to thoughts and ideas you might not consider when in crowded places. [26:45]
• “Follow your opportunity and bring your passion with you. “ ~Mike Rowe [41:39]
• "They are not better than you; they are just more experienced." ~James Whittaker [42:08]

Keep In Touch with Leah Leverich:
Website: https://leahleverich.com/
LinkedIn: https://www.linkedin.com/in/leah-leverich/
Instagram: https://www.instagram.com/decisiondaypodcast/
YouTube: https://www.youtube.com/@leahleverich

Learn Speak Teach Episode #102 with DJ Logory.

Full show notes at: https://realbusinessconnections.com/podcast/djlogory 

Watch the full episode on Youtube: https://youtu.be/pHh-PToHaJU 


During this episode, you will learn about:
[01:18] The Libraries and Weight Rooms Podcast:
[02:19] Why DJ Logory prefers writing handwritten letters to show appreciation to those who help him
[05:06] Why does he always put in extra effort and go beyond what is expected in various aspects of life?
[07:20] Areas in life where DJ Logory always goes the extra mile–plus one lap
[12:45] The backstory of DJ Logory’s struggle with mental fitness and how he navigated it
[17:27] Taking a proactive approach to mental fitness
[21:40] Understanding consistency
[24:41] Tip for maintaining consistency
[26:24] The story of the dog and the nail and how it relates to us
[29:54] The bicep curls for the mind
[34:00] Examples of self-reflection questions for introspection
[35:40] What is DJ Logory’s purpose and passion in life?
[36:44] What feeling smart, strong, and capable entails
[37:53] Why most men struggle with mental fitness
[42:46] The 3C’s for building mental fitness
[43:11] #1 Clarity
[44:12] #2 Confidence
[45:30] #3 Consistency
[48:29] Do you feel jealous or inspired by the success of others?
[54:17] Michael Sartain
[58:06] Things that DJ Logory believes that others possibly don’t
[01:02:15] Get in touch with DJ Logory
Instagram: https://www.instagram.com/djlogory/
Website: www.djlogory.com
             : https://www.youracresofdiamonds.com/
Podcast: https://open.spotify.com/show/5ljmuwZbZ1hluRBomooILE
[01:03:34] The 3 major takeaways

Key Takeaways:  
• Doing things that you really don’t want to do is not for everybody, but some people really value it. [09:56]
• Being consistent with certain things in your life on a daily basis and taking yourself seriously enough to prioritize those aspects is crucial, even though those activities might not be something you want to engage in every day. [10:17]
• “The more uncomfortable things we do, the more comfortable the life we live.” ~DJ Logory [11:50]
• “Don’t try to be perfect; try to simply just outlast.” ~DJ Logory [23:00]
• We are consistent with the things that matter most to us. [24:47]
• Use the pain and negative self-talk to push you into the things you want to be consistent with. [28:05]
• “Your life is a reflection of the questions you are willing to be asked or ask yourself.” [33:11]
• Having the courage to ask for help is a sign of toughness. [39:17] 
• “Confidence is the absence of fear.” ~DJ Logory [44:17]
• “Consistency is a quiet formula for trusting yourself more.” ~DJ Logory [45:30]  
• “I do not like that man. I must get to know him better.” ~Abraham Lincoln [51:12]
• “Every event that happens to you can be turned into a gift or an opportunity.” ~DJ Logory [58:09]
• When we face difficult events in our lives, allowing ourselves to feel the emotions and acknowledge the reality of it is a necessary step towards discovering the gift and the opportunity. [59:56]
• “Curiosity is a superpower.” ~DJ Logory [01:03:35]
• “Hold yourself to a high standard while also forgiving yourself.” ~DJ Logory [01:03:47]
• “Use pain as a resource.” ~DJ Logory [01:03:58]

People Mentioned and Other Resources:
1. Jocko Willink
2. Joe Dispenza
3. Anthony Trucks
4. Dan Bilzerian
5. Michael Sartain
6. The Power of One More: https://bit.ly/3VWhAqz
7. Heroic: https://www.heroic.us/brian-johnson
8. Discipline Equals Freedom: https://bit.ly/3S1QAVC
9. Setup: https://bit.ly/3xWkqnF

Keep In Touch with DJ Logory:
Website: www.djlogory.com
             : https://www.youracresofdiamonds.com/
LinkedIn: https://www.linkedin.com/in/dj-logory-96b573ba/ 
Instagram: https://www.instagram.com/djlogory/
Podcast: https://open.spotify.com/show/5ljmuwZbZ1hluRBomooILE
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Learn Speak Teach Episode #101 with Aaron Martinez.

Many people encounter challenges in making sales, such as understanding customer needs, effectively addressing objections, and successfully closing deals.

In this eye-opening conversation, Ben Albert speaks with Aaron Martinez, a partner at Closers.io. Closers.io is a sales training and recruitment company for coaches, consultants, course creators, marketing agencies, and other online service-based businesses.

Aaron begins by debunking the biggest misconception about social media and delves into the challenges facing the coaching/education industry. He then shares the backstory of Closers.io, providing insights into his pivotal role within the organization.

He highlights the unpredictable nature of organic content compared to the more immediate validation seen with paid advertising on platforms like Facebook and YouTube. Moreover, he discusses the interconnection between sales & marketing, and explores why salespeople often struggle to close deals.

As we wrap up, Aaron provides valuable insights on when to introduce pricing during the sales process. Additionally, he explores the psychology behind sales objections and shares actionable tips on how to handle them skillfully.

During this episode, you will learn about:
[01:12] The biggest misconception about social media
[05:42] Introducing today’s guest, Aaron Martinez  
[06:36] Some of the clients that Closers.io works with
[07:35] The current challenges in the coaching/education industry
[09:40] The backstory of Closers.io
[11:13] Aaron’s partnership with Closers.io
[13:40] Organic content vs Paid advertising
[17:10] How sales and marketing are intertwined
[18:21] Recommended reading: 
• Breakthrough Advertising: https://bit.ly/3Ry3WbP
• Alex Hormozi’s books: https://bit.ly/4c1WfTH
[19:24] Aaron's favorite method of selling
[22:20] Why salespeople struggle to close a sale
[30:26] When should you discuss the price in the sales process?
[37:58] The psychology of sales objections and how to handle them
[45:00] Connect and learn more from Aaron Martinez
Instagram: https://www.instagram.com/aaronmakescontent/
[46:42] Integration assignment 
[49:32] Why Aaron prefers voice messages over text messages

Key Takeaways:  
• The reason a video might not perform well on social media is often due to its intro being too long, too confusing, or too niched. [02:13]
• When doing paid advertising, start with Facebook and YouTube ads because they help you validate way quicker. [13:40]
• Organic marketing is unpredictable, unlike paid advertising. [14:04]
• If you lack knowledge in sales and conversion, you might generate a ton of leads from organic marketing, but they still won't convert because you don't know how to turn those viewers into customers. [14:27]
• Consultative selling simplifies the process because it builds rapport and trust with your prospects. Instead of feeling pressured, they feel motivated to work with you. [20:48]   
• The first person to speak after the price is mentioned loses. [35:27]
• In the psychology of sales objections, humans tend to give reasons that do not make them sound weak. [38:34] 

People Mentioned and Other Resources:
1. Cole Gordon
2. Dean Graziosi
3. Jay Abraham
4. Frank Kern
5. Russell Brunson
6. Alex Hormozi
7. Breakthrough Advertising: https://bit.ly/3Ry3WbP

Keep In Touch with Aaron Martinez :
Website: https://closers.io/
Instagram: https://www.instagram.com/aaronmakescontent/
YouTube:https://www.youtube.com/@AaronMakesVideo
Threads: https://www.threads.net/@aaronmakescontent
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Facebook: www.facebook.com/realbusinessconnections
Instagram: www.instagram.com/realbenalbert/
LinkedIn: www.linkedin.com/in/balbertmarkting
Website:  https://www.realbusinessconnections.com/
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LST is made possible by www://balbertmarketing.com/

Watch the full episode on Youtube: https://youtu.be/0e4fYeJT5wg

During this episode, you will learn about:
[00:25] LST Episode #86 with Bob Burg: https://realbusinessconnections.com/podcast/bobburg/  
[00:53] GrowGetters ONLY website: https://growgettersonly.com/
[02:42] The Go-Giver concept
[04:09] Bob’s book, The Go-Giver: https://thegogiver.com/the-go-giver/
[04:16] The 5 laws of stratospheric success
[04:22] #1 The Law of Value
[05:34] #2 The Law of Compensation
[06:07] #3 The Law of Influence
[07:07] The Golden Rule of Business
[07:46] #4 The Law of Authenticity
[10:29] #5 The Law of Receptivity
[14:56] The biggest mistake people make when trying to implement the wisdom from “The Go-Giver” book 
[18:27] How do you navigate when you encounter challenging people in business?
[20:28] The Go-Giver Influencer: https://thegogiver.com/the-go-giver-influencer/
[23:55] Bob’s advice to small business owners on how to authentically become the authority figure and thought leader in their field
[26:26] How to ensure that others do not take advantage of you while practicing the principles of the Go-Giver concept
[30:35] Connect with Bob Burg
Website:www.burg.com
[31:34] Recommended reading 
• The Secret of Selling Anything: https://bit.ly/4cptuQM
• How to Win Friends & Influence People: https://bit.ly/45IRlIV

Key Takeaways:  
• The Go-Giver concept entails shifting focus from getting to giving. [02:42]
• Constantly and consistently providing immense value to others is not only a more fulfilling way of conducting business, but it is also the most financially profitable. [02:53]
• In any free market environment, there should be two types of profit: buyer profit and seller profit. This is because both parties end up significantly better off than they were before. [05:19]
• Your income is determined by how many people you serve and how well you serve them. [05:36]
• “All things being equal, people will do business with and refer business to those people they know, like, and trust.” ~Bob Burg [07:07]
• Being authentic means acting congruently with your values. [10:15]
• The key to effective giving is to stay open to receiving. [10:31]
• “Money is an echo of value; it’s the thunder to value’s lightning.” ~John David Mann [12:09]
• Price refers to a dollar figure, whereas value denotes the relative worth or desirability of something to the end-user or beholder. [15:13]
• “You cannot improve a situation that you don’t realize exists.” ~Bob Burg [27:14]
• “The secret to selling anything is to find out what the other person wants and help them get it.” ~Harry Browne [32:18]

People Mentioned and Other Resources:
1. John David Mann
2. The Go-Giver Influencer: https://thegogiver.com/the-go-giver-influencer/
3. The Gonzo Experience Podcast:  https://www.davidmammano.com/podcast
4. The Secret of Selling Anything: https://bit.ly/4cptuQM
5. How to Win Friends & Influence People: https://bit.ly/45IRlIV

Keep In Touch with Bob Burg:
Website: https://burg.com/
Twitter: https://twitter.com/bobburg
LinkedIn: https://www.linkedin.com/in/bobburg/
Facebook: https://www.facebook.com/burgbob
Instagram: https://www.instagram.com/realbobburg/
Linktr.ee: https://linktr.ee/bobburg
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Instagram: www.instagram.com/realbenalbert/
LinkedIn: https://www.linkedin.com/in/realbenalbert/
Website:  https://www.realbusinessconnections.com/
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Growgetters ONLY is made possible by www://balbertmarketing.com/

Fifteen Minute Fridays episode #59 Vin Infante.

Creating the life you want to live requires shifting away from a victim mentality and taking active control of your destiny. You are either passively experiencing life or consciously creating it, and by embracing the latter, you empower yourself to shape your future according to your dreams and aspirations.

In this thought-provoking episode, we are joined by Vin Infante, a Licensed Psychotherapist, Mental Performance Coach, and Keynote Speaker on a mission to impact 1 billion lives. Vin shares his personal journey with victimhood, underscoring that the outcomes in our lives aren’t determined by what happens around us; instead, they’re shaped by our responses to those events. Our responses create a chain reaction that ultimately shapes the outcomes.

Vin also explores how to shift from a victim mentality and offers practical advice on achieving self-mastery. He breaks down the five key aspects of self-mastery: thoughts, language, behaviors, actions, and emotions, illustrating how each component plays a vital role in creating meaningful change.

As the conversation unfolds, he discusses the significance of language and its impact on the subconscious mind. He explains why Vin hates the word try, highlighting that ‘trying’ signifies a lack of decision, accountability, and responsibility. Additionally, he encourages listeners to challenge their thoughts for personal growth and empowerment.

This episode is a guide for anyone seeking to shift their mindset, take control of their life, and achieve personal mastery.

Quote Of The Day:
“You are either passively experiencing life or consciously creating it.” ~Vin Infante

Timestamp:
[02:02] Who is Vin Infante?
[03:07] Quote of the day: “You are either passively experiencing life or consciously creating it.” ~Vin Infante
[04:25] Vin’s experience with victimhood
[09:07] How to shift out of a victim mentality
[13:09] “Knowledge is not power; it is potential power. Action and application are everything.” ~Vin Infante
[16:35] The 5 aspects of self mastery
[18:35] Why Vin hates the word “try”  
[23:16] “An unchallenged thought is an unchanged thought.” ~Vin Infante
[25:53] Learn more from Vin Infante
Website: https://www.vincentinfante.life/
Instagram: https://www.instagram.com/vin.infante

Key Takeaways:  
• “You are either passively experiencing life or consciously creating it.” ~Vin Infante [03:07]
• It doesn’t matter what happens; what matters is how you respond to it. ~Vin Infante [06:44]
• The outcomes in your life aren’t determined by what happens around you but by how you respond to those events. Your responses create a chain reaction that shapes the outcomes. ~Vin Infante [06:48]
• Change isn’t the process; it’s the outcome. ~Vin Infante [09:17]
• All transformations, whether visible or not, are an internal process. ~Vin Infante [10:20]
• “You don’t take actions based on who you want to become; you take actions based on who you believe you are.” ~Vin Infante [10:54]
• Actions provide evidence for the belief. ~Ben Albert [12:40]
• “Knowledge is not power; it is potential power. Action and application are everything.” ~Vin Infante [13:09]
• “The point of taking in knowledge should be to get a life-changing result from it.” ~Vin Infante [13:53]
• “You believe it until you become it, and you become it by taking action.” ~Vin Infante [17:27]
• Trying signifies the absence of a decision, accountability, and responsibility. ~Vin Infante [20:15]
• Language is powerful because your subconscious mind picks up on your language. ~Vin Infante [20:24]
• “An unchallenged thought is an unchanged thought.” ~Vin Infante [23:16]
• If you create a high level of awareness about what you want to change, you can start shifting it. ~Vin Infante [24:58]

Keep In Touch with Vin Infante:
Website: https://www.vincentinfante.life/
Twitter: https://x.com/vin_infante
I

Learn Speak Teach Episode #100 with Jasmin Alić.

LinkedIn serves as an invaluable platform for both businesses and professionals, providing opportunities to expand networks and showcase expertise. However, achieving growth and visibility on LinkedIn can be challenging for many individuals due to the intense competition.

In this episode, we are joined by Jasmin Alić, a Copywriter, Brand Strategist, and LinkedIn Coach. Jasmin unveils the key strategy for maximizing visibility, influence, and sales on LinkedIn. Discover why building visibility on social media demands more than just posting content; it also requires networking.

Jasmin shares his engagement strategy on LinkedIn, underscoring the importance of focusing on visibility alongside your content. Learn the secrets to increasing your visibility through comments as Jasmin breaks down the importance of commenting not just for the author but for everyone who engages with the post.

Tune in and learn strategies for standing out and boosting engagement through direct messages. Additionally, Jasmin guides listeners through essential factors to consider when creating content on LinkedIn.

As we wrap up, he discusses the big mistake users make on LinkedIn that hinders their visibility. Moreover, he delves into the golden rule for personal branding and offers insights on how to kickstart your content journey on LinkedIn.

During this episode, you will learn about:
[03:49] Meet our guest, Jasmin Alić | Hey Jay
[07:17] Jasmin’s love for burgers
[10:20] How he integrates faith in the marketplace
[14:10] The key strategy for LinkedIn visibility, influence, and sales
[14:58] Jasmin’s LinkedIn engagement strategy
[16:14] How to increase visibility through comments
[23:13] How to view the latest posts from selected LinkedIn connections by bookmarking your custom feed
[27:11] Strategies for standing out and boosting engagement through direct messages (DMs)
[34:09] What makes LinkedIn different from other social media platforms?
[38:14] Essential factors to consider when creating content on LinkedIn
[45:30] Connect and learn more from Jasmin Alić
LinkedIn: https://www.linkedin.com/in/alicjasmin/
[48:08] The big mistake people make on LinkedIn that hurts their visibility
[50:17] The one rule for personal branding 
[51:52] Should you use your real name when building a personal brand on LinkedIn?
[55:09] How to begin posting content on LinkedIn
[56:42] Connect with Jasmin Alić: https://www.linkedin.com/in/alicjasmin/

Key Takeaways:  
• “Every failure is a place to learn.” ~Jasmin Alić [06:14]
• Building visibility on social media requires more than just content; you should also prioritize networking. [14:10]
• The visibility gained through comments is what actually drives the visibility of your profile, your posts, and consequently your offers. [15:22]
• To increase visibility through comments, stop commenting solely for the author and instead, comment for everyone reading the post. [16:14]
• To stand out and boost your engagement via DMs, offer people something valuable for free. [27:30]
• LinkedIn is a business platform, whereas other social media platforms are content platforms. [34:13] 
• To grow on LinkedIn, you have to post consistently. [38:22]
• “People may come for your content, but they stay for you.” ~Jasmin Alić [42:50] 
• Content resonates not only because of the information it provides but also because of the person delivering it. [44:05]
• If you publish a piece of content, ensure you’re available to respond to people’s comments. [48:18]
• If you’re establishing a personal brand on LinkedIn, use your real name. [51:52]
 
Keep In Touch with Jasmin Alić:
Website: https://www.hey-jay.com/
Twitter: https://x.com/thejasminalic
LinkedIn: https://www.linkedin.com/in/alicjasmin/
Instagram: https://www.instagram.com/thejasminalic