69 episodes

Real Estate Excellence is a unique podcast where you will hear from the best of the best in real estate. A real estate transaction involves many individuals working in their area of expertise. Whether it is the agent, loan officer, home inspector to name a few there are many professionals involved. You will hear from the best in each of these professions and what makes them great. Tips and tricks, trials and tribulations they have all encountered and overcome to help you be the best at what you do. Whether you are an experienced agent or rookie, a homebuyer or seller, or just someone who is involved in the real estate industry in general you will benefit from this podcast.

Real Estate Excellence Tracy Hayes

    • Business
    • 5.0 • 7 Ratings

Real Estate Excellence is a unique podcast where you will hear from the best of the best in real estate. A real estate transaction involves many individuals working in their area of expertise. Whether it is the agent, loan officer, home inspector to name a few there are many professionals involved. You will hear from the best in each of these professions and what makes them great. Tips and tricks, trials and tribulations they have all encountered and overcome to help you be the best at what you do. Whether you are an experienced agent or rookie, a homebuyer or seller, or just someone who is involved in the real estate industry in general you will benefit from this podcast.

    Marrissa Scott: Mom, Mentor and Motivator

    Marrissa Scott: Mom, Mentor and Motivator

    Marissa Scott discusses the importance of listening to and learning from other real estate professionals in order to grow one's business. She emphasizes the importance of real estate education, and recommends that listeners read business books to improve their real estate skills. Marissa shares that she is a consistently active social media user and has been involved in several businesses before becoming a real estate agent. She also discusses how she balances work with her personal life, and discusses how meeting people and developing relationships has helped her expand her knowledge in the industry. 
     
    [00:01 - 12:00] Opening Segment
    I welcome Marissa to the show Marissa’s background Peak producer for EXIT Real Estate Gallery Top realtors in Northeast Florida The importance of perseverance Marissa’s experiences growing up and the challenges she faced  
    [12:01 - 25:37] Marissa’s Experiences
    Marissa shares stories of her childhood How marissa met her husband Working as an animator Being a party girl in the Philippines Competing in a Street Fighter arcade game


    [25:38 - 41:36] Moving to the US: The Start of Real Estate Life
    Marissa shares her first experiences stepping in the U.S. soil EXIT Real Estate Gallery Relocating to Jacksonville to take advantage of the base closure The real estate market is cyclical and unpredictable Being an out of the box thinker Maintaining a reserve by working by referral  
    [41:37 - 53:42] Key Qualities of an Agent
    Being prepared for downturns  Taking advantage of slow months to sharpen marketing skills Making yourself available to past clients even if the transaction has been completed Utilizing social media to stay in touch with past and current clients Generate leads Start teaching before expanding their knowledge Being authentic and not being afraid to ask for help  
    [53:43 - 62:38] Closing Segment
    The fulfillment culture Focusing on relationships, contributions to society, and the sense of purpose Final words See links below to know more about Marissa


    Quote/s:
     
    “The fulfillment cultures, which is most of the rest of the world, focus more on what they can give. They focus more on relationships, how much they can help somebody else, how much they can contribute to society.” - Marissa Scott



    You can connect with Marissa through Instagram and Facebook, or you can visit www.2jaxhome.com.



    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best!  
     
    Join our community at www.tracyhayespodcast.com   Email Tracy.Hayes@jethl.com to get in touch with me Connect with me on Facebook and LinkedIn. Check out Jet HomeLoans, LLC and get top-flight resources and first-class service in buying your house!

    • 1 hr 2 min
    Leah Maieski: Social Media and Circle of Influence

    Leah Maieski: Social Media and Circle of Influence

    In today’s episode, we have Leah Maieski to share with us her experience and advice for new agents. Leah shares that the most important thing for a loan officer to have is good communication, which is vital for trust and confidence. 
     
    Born and raised on Long Island, New York, Leah received her Bachelor's Degree in Sociology at Jacksonville University where she was an active member of the Delta Delta Delta sorority, Panhellenic Council, and Sociology Club. Leah fell in love with the city, beaches and culture of Northeast Florida. She continued her education at Northcentral University and received a Master of Education degree specializing in Leadership in Higher Education. Leah worked in social services for several years serving adults with Developmental Disabilities. When Leah and her husband bought their first home in 2013, she felt a spark and knew she wanted to pursue a career in Real Estate. She finally took a leap of faith and got her Real Estate license. Leah loves that she can combine her passion for real estate with helping and serving others. 



    [00:00 - 10:29] Opening Segment
    I welcome Leah to the show Leah’s background Buying houses in the coast Enrolling in a real estate school  
    [10:30 - 26:09] Transitioning to Real Estate and the Ups and Downs of Business
    Learning how to market yourself Emotional impact of managing different expectations Maintaining a positive mindset Mentally and physically  
    [26:10 - 47:27] Achieving Success in Real Estate
    The importance of having someone hold you accountable
     
    Surrounding yourself with successful agents Being involved in community events  
    Leah shares some of the training programs and experiences that has helped her Taking note and implementing what other more educated people say Some key takeaways in order to be successful Consistency Social media for building relationships Giving back to the community  
    [47:27 - 63:18] Closing Segment
    The importance of digital marketing, specifically social media More time in the industry means more confidence Staying up to date with the industry Final words  
    Quotes:
     
     "It's so important to surround yourself with people that have obviously done super well in the business and that you can just learn from." - Leah Maieski
     
    I like taking notes and sitting and being around people that have more education and more experience than me." - Leah Maieski
     
    "It's about the relationships you build, and then that could bring you to the next level." - Leah Maieski



    You can connect with Leah through Instagram and Facebook.
     
    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best!  
     
    Join our community at www.tracyhayespodcast.com   Email Tracy.Hayes@jethl.com to get in touch with me Connect with me on Facebook and LinkedIn. Check out Jet HomeLoans, LLC and get top-flight resources and first-class service in buying your house!  

    • 1 hr 3 min
    Natalie Dunlap: Digital Marketing and Real Estate

    Natalie Dunlap: Digital Marketing and Real Estate

    Natalie Dunlap, a successful business woman and the Sr. vice president of Cloudmellow, shares her advice on how to be successful as a real estate agent in the 21st century. She discusses the importance of having a strong business proposition, engaging with your audience on a regular basis, and converting leads into sales. Natalie also provides helpful tips on how to maximize your social media presence and stay in touch with your clients. Natalie’s goal is to help business owners learn how to use social media and digital marketing to their advantage, in order to stay top of mind and increase their profits. So whether you're looking for advice on buying a home or growing your business on social media, this episode is for you!
     
    [00:00 - 12:46] Opening Segment
    I welcome Natalie to the show Natalie’s transition to advertising
     
    Insights on the migration from traditional to digital advertising  
    Marketing using Facebook and Instagram reels  
    [12:47 - 27:09] Staying Up to Date with the Current Trends
    Real estate in the context of digital marketing Own your media Creating a persona that people can connect with  
    [27:10 - 40:44] Maintaining Your Online Persona
    Having a diverse portfolio Avoiding oversharing information on social media Strong privacy settings Being up to date   
    [40:45 - 57:52] Cloudmellow
    Website design, mobile app development, social media management, and search engine optimization  Real estate agents should have a unified branding presence  Subcultures in Jacksonville
     
    Having consistency and long-term play  
    Natalie talks about how digital marketers must be constantly evolving  
    [57:53 - 60:56] Closing Segment
    Final words See links below to connect with Natalie


    You can connect with Natalie through Facebook, or you can email her at Nataliedunlap@gmail.com.
     
    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best!  
     
    Join our community at www.tracyhayespodcast.com   Email Tracy.Hayes@jethl.com to get in touch with me Connect with me on Facebook and LinkedIn. Check out Jet HomeLoans, LLC and get top-flight resources and first-class service in buying your house!


    Quote/s:
     
    "You are what you sell…people do business with people they like."

    • 1 hr
    Sarah Rocco: Social Media, Process, Leadership

    Sarah Rocco: Social Media, Process, Leadership

    Keeping things fresh means constantly learning and growing. That means being willing to try something new even if you're not sure if it's going to work out. In today’s episode, I welcome you Sarah Rocco, the Owner/CEO of The Rocco Group based in Jacksonville, FL. She will share her journey into real estate success, and how her network has propelled her way to the top. We will also talk about how to grow as a real estate agent, and how it is important to help our clients achieve their goals.
     
    [00:00 - 13:31] Opening Segment
    I welcome Sarah to the show Being a dynamic and insightful professional
     
    Sarah talks about her family Sarah’s advice for stay-at-home mothers  
    Having a backup plan Learning as much as possible
     
    [13:32 - 26:47] Branding and Investing on Yourself
    Giving away business cards in Starbucks Not waiting for that perfect fliers
     
    Ways to improve yourself  
    Reading books Listening to podcasts
     
    [26:48 - 32:44] Coaches and Mentors
    How having a coach can improve one’s life balance Recruiting agents as a way of expanding networks Focusing on their skills  
    [32:45 - 43:28] Marketing and Networking through Social Media
    Sarah talks about the importance of social media Connecting with potential clients Consistent content creation How people can find out about your past through social media Providing convenient services Cash offer programs Concierge programs  
    [43:29 - 51:36] Business Processes
    How a loan officer in retails should approach a deal Not calling past customers Providing templates and instructions to sellers on how to prepare offers Having a VA for every producing agent Frees up the agent to do other things  
    [51:37 - 60:12] Constant Learning
    We talk about the importance of education in real estate Taking advantage of conventions and events Having a strong network of professionals Sarah’s three tips for new agents Assess yourself Have patience Surround yourself with successful people  
    [60:13 - 62:31] Closing Segment
    Joining a community of like minded individuals Final words See links below to connect with Sarah!


    You can connect with Sarah through LinkedIn, Instagram, Facebook, or you can email her at Sarah@theroccogroup.com. You can also visit www.theRoccoGroup.com.
     
    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best!  
     
    Join our community at www.tracyhayespodcast.com   Email Tracy.Hayes@jethl.com to get in touch with me Connect with me on Facebook and LinkedIn. Check out Jet HomeLoans, LLC and get top-flight resources and first-class service in buying your house!  
     
    Quotes:
     
    "It's no longer just standard real estate. You have to have a menu of services you provide." - Sarah Rocco
     
    "If you work your tail off and you never take advantage of the fruit, you're eventually going to say, is this even worth it?" - Sarah Rocco
     
     
     

    • 1 hr 2 min
    Jon Brooks: Simply Brilliant

    Jon Brooks: Simply Brilliant

    John Brooks is the co-founder and CEO of Momentum Realty, one of the fastest growing real estate brokerages in northeast Florida. He is a coach, mentor, recruiter, and lender who has recruited a list of solid producers at Momentum Realty. In today’s episode, John will discuss how his journey into the industry and vision has evolved over time, and provide listeners with valuable advice on how to become a successful agent. John’s passion for helping others is evident in his dedication to sharing his knowledge and experiences, which is sure to inspire those looking to start or continue their real estate journey.
     
    [00:00 - 10:01] Opening Segment
    John shares a little bit of his background co-founder of Momentum Realty State of real estate in Jacksonville Different models for success  
    [10:02 - 22:20] Thriving in the Real Estate Space
    The “soft spot” in the industry Agents not maximizing their online listings Online leads is not necessary to generate business Building relationships with your target market is key Systematizing content and creating connections with your audience It takes time to develop a following and credibility in the real estate industry Personal development is key to success  Moving forward through one’s motivation  
    [22:21 - 34:00] Personal Development
    The importance of personal development and how to stay sharp Listening to podcasts  Reading books We talk about the importance of attending events Creating relationships, and the information at the event Focusing on creating a collaborative environment   
    [34:01 - 50:21] Executing the Vision
    Jon shares how he experiments with tweaks Jon’s working structure Spending 10% of your income on your education  
    [50:22 - 58:57] Gaining Momentum
    Consistency as a key in maintaining momentum How to best help a newcomer in real estate Assessing their strengths and weaknesses  Coming up with a business plan based on those findings  Reviewing their profit and loss.  Using a strengthsfinder Having a full business plan that takes data and analysis to account Determines what the profit goal for the year should be  
    [58:57 - 65:29]
    How to be successful in the real estate industry? Final words See links below to connect with Jon  
     
    You can connect with Jon through Twitter, Instagram, and Facebook, or you can visit Jon@movewithmomentum.com.
     
    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best!  
     
    Join our community at www.tracyhayespodcast.com   Email Tracy.Hayes@jethl.com to get in touch with me Connect with me on Facebook and LinkedIn. Check out Jet HomeLoans, LLC and get top-flight resources and first-class service in buying your house!  
     
     
    Quotes:
     
    "It's an easy way to get free business. You don't need to buy online leads. You can do an open house and have 40 buyers walk through it right now if it's at the right price point." - Jon Brooks
     
    "When you're out there coaching and talking to these people, you have to be confident. You have to know your stuff, and then you have to actually be able to put it out and explain it to them." - Jon Brooks
     
    "You have to go out and find the other stallions to hang with, to surround yourself with those people." - Jon Brooks
     
     

    • 1 hr 5 min
    Shonda Campanaro: Excellence in Real Estate

    Shonda Campanaro: Excellence in Real Estate

    There are a lot of avenues for connecting and networking with people around you. Are you making the most out of them?
     
    Shonda Campanaro of Berkshire Hathaway Home Services is here today to show us the key steps in achieving excellence in real estate. As a top producing real estate agent with Berkshire Hathaway since 2007, Shonda will share with us how she maintains her organic connections, as well as the importance of the support we receive from the people around us. Social media is a great tool, and she will also delve on how to use it wisely to our advantage.
     
    Let's jump right into Shonda's story and be a top real estate agent!
     
    [00:00 - 12:29] Opening Segment
    Shonda shares a little bit of her background and story The Campanaro Group Realtors From a small town in Georgia The importance of training The collapse of the housing market during 2007  
    [12:30 - 31:04] Insights on Being Successful at Real Estate
    The importance of networking for both personal and business relationships Networking with people on the same field Professionalism in the real estate industry Maintaining a good appearance and sound Being friends with other successful agents Meeting with agents once a quarter How insecurity hinders your business Five months is a reasonable amount of time to improve It is important to have a supportive group of people  
    [31:04 - 49:29] Organic Networking
    Be authentic and engage with your followers to get the most out of them Boosting ads vs. buying followers Having a support model to better manage your business and team Shonda shares how surrounding herself with great people has affected her career  
    [49:30 - 01:00:25] Taking Action
    Being willing to cold call and network Utilizing social media Be authentic, to love what they do, and to stay busy  
    [01:00:26 - 01:03:23] Closing Segment
    Fun chat with my guests See links below to connect with Shonda Final words  
    You can connect with Shonda through Linkedin and Instagram, or you can visit www.shondasellsjax.com to know more of her works.
     
     
    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best!  
     
    Join our community at www.tracyhayespodcast.com   Email Tracy.Hayes@jethl.com to get in touch with me Connect with me on Facebook and LinkedIn. Check out Jet HomeLoans, LLC and get top-flight resources and first-class service in buying your house!
     
     
    Quotes:
     
    "I think if you're out here in this industry and you're not wanting to collaborate and build relationships with other agents, you're only holding yourself, like, for what?" - Shonda Campanaro
     
    "Chase every single opportunity that's in front of you." - Shonda Campanaro
     
    "Don't just collect followers. Reach out to those people and talk to them. Let them know what you are doing in your business." - Shonda Campanaro

    • 1 hr 3 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

The Realtor Mom ,

The Realtor Mom

Loved getting interviewed by the best! Great time together, thank you for having me on your show!

aguyandhiscamera ,

A wealth of RE knowledge

Tracy knows his stuff. No one should wander into the murky world of real estate without becoming a student of this podcast

Angi Bell ,

Putting the Excellence in Real Estate

I just listened to the first episode and was blown away. Tracey has an easy, comfortable style and his interview was very enlightening and fun to listen to. He asked great questions that drew out deeper wisdom from his guest. (No softballs here!) Tracey dug deep to get his guest to share what really makes her so successful. Lots of great takeaways. I’m a fan!

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