Real Estate Operator with Steve Olson

Steve Olson

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MARKETING

Real Estate Operator with Steve Olson

Real Estate Operator is hosted by Steve Olson, founder of the Stoly Real Estate Network, a national real estate team powered by REAL. On this podcast, Steve will share an exclusive backstage view on how you can scale your real estate business using proven operations, marketing, automation and sales leverage by simplifying your tech stack and process. For a deeper dive, show notes, and live events, head over to https://steveolson.co

FEB 13

If you need Real Estate listings Listen to This

How to work with us: Live Events: https://steveolson.co/events Join The Team: https://stolynetwork.com In this podcast episode, Steve Olson discusses effective marketing strategies for real estate agents, emphasizing the importance of focused content creation, understanding the audience's needs, and building a personal brand. He encourages agents to create content that speaks directly to potential home sellers and to be clear about their marketing goals. Olson also invites listeners to an upcoming event aimed at helping agents increase their listing inventory in 2025. Takeaways The best buyers come from listings. Focused content creation is key to success. People perceive you based on what you talk about. You should create content for the specific audience considering selling. Building a personal brand is essential in real estate. You need to be clear about your marketing goals. Engage with your audience through targeted content. You only get what you ask for in marketing. Short videos can effectively communicate real estate messages. Join events to enhance your real estate strategies. Chapters 00:00 Introduction to Real Estate Marketing Strategies 02:52 The Importance of Focused Content Creation 05:58 Understanding Your Audience and Their Needs 09:03 Building a Personal Brand in Real Estate 11:57 Invitation to Upcoming Event and Conclusion

13 min
JAN 5

How to get REAL Broker to pay you $16,000 per year

Unlock the secrets to achieving elite status at Real Broker in this episode of Real Estate Operator with Steve Olson. Discover how hitting elite status can significantly boost your wealth by earning $16,000 in stock awards, which vests over three years. I'll break down the math and requirements, including capping at $12,000 and paying $6,000 in post-transaction fees. Whether you're a solo agent or part of a team, I'll guide you through the steps needed to maximize your earnings and make the most of Real Broker's opportunities. Tune in to learn how to turn your everyday transactions into a lucrative investment strategy. Don't miss out on this game-changing financial insight.

15 min
12/27/2024

This is how you scale a real estate business with a Niche

In this episode of the Real Estate Operator Podcast, Steve Olson discusses how to stand out in a crowded real estate market by focusing on niche branding. He emphasizes that many agents hold back due to fears of alienating potential clients or believing the market is too small. Olson argues that having a clear niche not only helps in attracting the right clients but also simplifies referrals and marketing efforts. He shares strategies for identifying and building a niche, including targeting specific demographics or property types, and highlights the importance of being known for a particular area of expertise. Takeaways Differentiation is key in a crowded market. Many agents have common excuses for not starting. Niche branding is about focusing on a specific market segment. A niche can be a specific property type or demographic. People will refer you more easily if they know your niche. Your competition is not the top agent, but one-off agents. Being known for a niche makes it easier to scale your business. Don't worry about alienating other potential clients. Get clear on your market goals and analytics. Focus on building a brand that resonates with your target audience. Chapters 00:00 Introduction to Differentiation in Real Estate 03:01 The Importance of Niche Branding 05:53 Strategies for Building a Niche Market

9 min
12/20/2024

This is what you must know before hiring for growth for your real estate team

Join me, Steve Olson, on this episode of Real Estate Operator as we dive into the art of building a successful real estate team. Discover the secrets to recruiting the right talent and understanding their core motivations. I'll share insights from my experience with Stoley Network, highlighting the importance of aligning team members' goals with your vision. Learn why turnover isn't necessarily a negative and how to ensure every team member leaves better than they arrived. Plus, I'll reveal the key to identifying top performers: how they close for their own position. If you're ready to scale your real estate business and hit 35 transactions a year, tune in and find out how you can be part of our growing team. Don't miss out on exclusive content—subscribe to the Real Estate Operator email for weekly private podcasts.

11 min
12/03/2024

This is your only goal for marketing in 2025

Summary In this episode of the Real Estate Operator podcast, Steve Olson discusses the importance of effective marketing strategies in real estate, particularly in the context of changing market dynamics post-COVID. He emphasizes the need for real estate professionals to build brand awareness and adapt their marketing approaches to reach potential clients more effectively. Olson provides insights into market turnover rates, the significance of geographic farming, and the role of social media advertising in establishing a strong presence in the market. Takeaways Your number one job in marketing is to get known. Compress your marketing efforts to achieve quicker results. Understanding market turnover is crucial for real estate success. COVID has significantly impacted home turnover rates. Effective marketing can still thrive in a low turnover market. Brand awareness is key to gaining client trust. Utilize social media for effective real estate marketing. Content marketing can establish you as a local expert. Focus on building relationships in your community. Adapt your strategies to the current market conditions. Chapters 00:00 Introduction to Facebook Leads 01:41 Understanding Market Turnover Rates 05:23 The Impact of COVID on Real Estate 09:11 Strategies for Effective Marketing in Real Estate

14 min
11/28/2024

How to scale up your real estate business by niching down with Alex Bracke

Join me, Steve Olson, on this episode of Real Estate Operator as I sit down with my long-time friend, Alex Bracke, founder of Valor Group and Listing JetFuel. We dive into Alex's unique journey from police officer to real estate mogul, exploring how his law enforcement background shaped his approach to the industry. Discover the innovative Homes for Cops program, which Alex designed to protect the privacy of law enforcement professionals buying homes. We also discuss the importance of creating a niche in real estate and how Alex leveraged his past experiences to build trust and offer unparalleled value to his clients. Whether you're in real estate or simply interested in unique career transitions, this episode offers valuable insights into building a successful business by addressing genuine needs and concerns. Tune in to learn how Alex's story can inspire your own path in the real estate world.

42 min
11/26/2024

This is how you win every pitch you go on in Real Estate with Steve Olson

Short episode today on how to win every pitch you go on. This is a simple framework on how to develop your "elevator pitch" to stand out from the crowd.

4 min
11/26/2024

How to steal the news using Instagram Green-screen Videos with Bill Olson

In this episode of the Real Estate Operator Podcast, Steve Olson interviews Bill Olson, who shares his insights on leveraging organic content in real estate marketing. Bill discusses his journey in the industry, the ups and downs of market dynamics, and the effectiveness of his green screen strategy on social media. He emphasizes the importance of community engagement, brand awareness, and providing value through content creation. Bill's approach has led to significant growth in his online presence and recognition in his local market, demonstrating the power of consistent and relevant content.

42 min

Real Estate Operator is hosted by Steve Olson, founder of the Stoly Real Estate Network, a national real estate team powered by REAL. On this podcast, Steve will share an exclusive backstage view on how you can scale your real estate business using proven operations, marketing, automation and sales leverage by simplifying your tech stack and process. For a deeper dive, show notes, and live events, head over to https://steveolson.co

Creator

Steve Olson
Years Active

2024 - 2025
Episodes

13
Rating

Clean