Real Relationships Real Revenue - Video Edition Mo Bunnell

How can you scale your business development efforts and reach higher levels of success? In this solo episode, I’m sharing how you can make it happen through marketing. Marketing has always had a bit of a bad rap because, in the past, you couldn’t always tell what worked. However, now you can easily see what’s working in your marketing efforts and what’s not. In fact, I like to call it pre-business development because it’s so important. So I’m sharing how you can scale your marketing impact in ways that perfectly align with your business development.
 
Topics We Cover in This Episode: 
 
Why marketing is so important for business development
Examples of brilliant marketing techniques
How often you should be marketing
Weekly and monthly, quarterly, and annual things you can do to market yourself
How to implement these types of marketing efforts
Why consistency is so crucial to your success
 
I hope you enjoyed this episode and that you got some valuable tips for marketing to scale your business development efforts. Remember, consistency is the key to success here. You just have to pick your cadence and keep going. 
 
If you want to check out the examples I mentioned, you can find them linked below. To get the GrowBIG Playbook, you can find it here. 
 
Resources Mentioned:
Check out MoloLamkin’s Supreme Court Business Briefing
Check out Scottmadden Energy Industry Update
Get the GrowBIG Playbook
Check out the interview with Dennis Baltz where he describes his newsletter
 

Want to come up with better ideas? 
 
In this episode of Real Relationships Real Revenue, I sat down with Jeremy Utley who is the coauthor of the book Idea Flow. This book has undoubtedly been a game-changer for me when it comes to cultivating ideas, particularly in the context of large-scale enterprises. It's a paradigm shift—it's not about improving the quality of ideas, but rather, it's about amplifying the quantity. Jeremy is here to dive into the foundations of this concept and share how we can harness it to generate outstanding ideas at the enterprise level.
 
Topics We Cover in This Episode: 
 
The simple idea behind idea flow and how organizations can increase it The easiest way to measure your idea flow How you can dial up your idea flow when it comes to skill development Why it’s important to attend to the input of your thinking in order to change the output The importance of connections when generating more ideas Why the inspiration you need might be outside your organization The power of having multiple perspectives when creating ideas The cool AI projects Jeremy is working on  Embracing low-stakes failures for large-scale successes  
I hope you enjoyed this episode with Jeremy and that you're excited to put his tips into action to supercharge your idea flow and kickstart a flood of new ideas. Remember, the real magic of exceptional ideas happens when you embrace the flow and let your creativity lead the way. 
 
If you want to learn more from Jeremy, make sure to get a copy of his book. You can also follow him on LinkedIn and Twitter, subscribe to his newsletter, and tune in to his podcast. 
 
Resources Mentioned:
Visit Jeremy’s website
Check out his newsletter
Listen to Jeremy’s podcast
Try Ten tool
Check out Freespin Capital
View the interactive overview of all the major cognitive biases
Listen to my interview with Josh Scott
 

How do you generate more referrals for your business? Referrals are one of the best ways to grow your book of business if you approach it with a strategy. In this episode of Real Relationships Real Revenue, I invited John Jantsch, the referral and marketing strategy expert and author of The Referral Engine,  to discuss ways that you can grow your business and network so that you can turn your business into a referral machine.
 
Topics We Cover in This Episode: 
 
Why you need to get intentional about generating referrals The mindset of success you need if you want to bring in more clients Why asking for help has such a big impact on your relationships  How to ask someone to refer you to others plus a strategy to do it that you can start using now Ways to get referrals without asking for them The secret to using strategic partners to bring in more referrals How to find the right strategic partners for you How you can go about setting a marketing strategy The seven customer journey stages that make people want to buy with you What you need to know about AI in the marketing industry Ways to use AI to take your marketing strategy to the next level  
Referrals are like gold for any business. They not only bring in high-quality leads but also come with a built-in trust factor that's invaluable in today's marketplace. 
 
I hope you enjoyed this conversation with John on how to create a solid marketing strategy and find the right fit strategic partners so that you can get more referrals and grow your book of business. If you want to learn more from John, you can get a copy of his book The Referral Engine here. Also,  make sure to get your hands on his AI prompts and check out all of the amazing resources on his website. 
 
 
Resources Mentioned:
Get a copy of The Referral Engine
Visit the Duct Tape Marketing website
Get John’s free AI prompts 
 

How can you get your clients to buy into the idea of building something together?
 
In this episode of Real Relationships Real Revenue, I sat down with one of our top facilitators, Anna Boon, to talk about her favorite parts of the GrowBIG® Training- Building Everything Together. We are going deep into the topic and Anna is sharing what you need to know so that you can learn to co-create something amazing with your clients. If you want to elevate your expertise and stand out in your field, this episode is for you! 
 
Topics We Cover in This Episode: 
 
The benefits of Building Everything Together Strategies to make this happen with your clients The Ikea Effect and how it relates to this principle The science behind how this idea works How we can overcome objections to this strategy The value in vulnerability The different areas of Building Everything Together A good practice to begin to leverage this concept with your clients Anna’s trick for continuous learning and holding herself accountable  
I hope you enjoyed this episode with Anna! There is really something powerful about getting your clients to buy into co-creating with you. If you want to learn more about the science behind it, check out the studies on The IKEA Effect here. 
 
If you want to get in touch with Anna, you can follow her on LinkedIn or contact her at contact@bunnellideagroup.com! 
 
Resources Mentioned:
Connect with Anna Boon on LinkedIn
 
BIG Email: contact@bunnellideagroup.com
 
The IKEA Effect research
 

Did you know that regardless of your industry, life, career stage, or circumstances, you can create meaningful and sometimes radical change, improvement, or growth in just one year? Lisa McCarthy joins me in this episode of Real Relationships Real Revenue to dive into how you can make it happen with the Five Power Principles. Her new book FAST FORWARD: 5 Power Principles to Create the Life You Want in Just One Year is made to challenge any limiting beliefs, and she is giving you a proven system to do just that.
 
Topics We Cover in This Episode: 
 
The five principles to create meaningful change An exercise to help you define what extraordinary success looks like for you Why you should commit to outcomes even if you don’t know how to achieve them The power of getting your goals on paper Why you should always write your goals in the past tense Why your mindset matters so much Creating uncomfortable outcomes How to plan the work and work the plan The importance of finding stuff to subtract from your time How to use language of action The science and power of curiosity  
We just don't know how long that we've got here, so why not live the life we want? I hope you enjoyed this conversation with Lisa and that it inspires you to set big, audacious goals for yourself! 
 
I really think you should get a copy of her book and take a weekend to read it. Work through her process and watch your life transform! 
 
If you want to learn more about 7 ways to deepen your relationships in five minutes or less, make sure you get a copy of the GrowBIG Playbook.
 
Resources Mentioned:
Get a copy of Lisa’s book FAST FORWARD: 5 Power Principles to Create the Life You Want in Just One Year
Get a copy of the GrowBIG Playbook
Visit Lisa’s website
Check out the Pseudo Set Framing research
 

I have a special treat for you in this episode of Real Relationships Real Revenue! I sat down with Kirstin Ferguson whose new book The Head & Heart: The Art of Modern Leadership just came out and it is perfect for anyone tuning into this show. You are the people who have one foot in deep technical expertise,  but you've also got to lead teams. You've got to lead strategic partner relationships to do the great work that you do, and in this episode, Kirstin is going to teach us how to do that even better.
 
Topics We Cover in This Episode: 
 
What the art of the modern leader really is Why feedback is crucial for modern leaders The small moments that leave a big impact as a leader How you can assess your modern leadership for free The important attributes of leadership The power of self-awareness as a leader Why it’s so important to lead with courage The art of moving from personal to professional relationships  The innate curiosity we all have and what happens when we apply it to clients The wisdom in decision-making The correlation between perspective and empathy Practical tips to implement modern leadership principles  
I hope this episode helps you discover the art of staying present, nurturing humility, and embracing self-awareness as you navigate the world of modern leadership.
 
If you want to learn more from Kirstin, I highly recommend you get a copy of her book Head & Heart: The Art of Modern Leadership, take the free Head & Heart Leader Scale assessment, and follow her on social media. 
 
Resources Mentioned:
Buy Head & Heart: The Art of Modern Leadership: https://www.amazon.com/Head-Heart-Art-Modern-Leadership/dp/152300620X/ref=sr_1_1?keywords=head+and+heart+the+art+of+modern+leadership&qid=1682416957&sprefix=head+and+heart+the+%2Caps%2C332&sr=8-1
 
Take the Head & Heart Leader Scale and self-assess your modern leadership: https://headheartleader.com/
 
Learn more about Kirstin Ferguson and book her for an event: https://www.kirstinferguson.com/
 
Follow Kirstin on LinkedIn: https://www.linkedin.com/in/kirstinferguson/
 
Follow Kirstin on Instagram: https://www.instagram.com/kirstinferguson/
 
Follow Kirstin on Facebook: https://www.facebook.com/kirstinferguson
 
Follow Kirstin on Threads:  https://www.threads.net/@kirstinferguson
 
Follow Kirstin on Twitter: https://www.twitter.com/kirstinferguson
 
Listen to the episode with Gina: https://video.realrelationshipsrealrevenue.com/how-to-pitch-and-close-the-deals-that-you-want-with-gina-king/