Rebel CEO Breeanna Kay

Breeanna reconnects with her longtime friend Ariane. They explore Ariane's transformative journey from a university graduate to an experienced traveler and yoga instructor. Through their heart-to-heart conversation, listeners gain insights into the profound impact travel and yoga have had on Ariane’s personal and professional growth. Ariane details her adventurous forays into different cultures, how she overcame significant personal challenges, including contracting an STD while traveling solo, and found solace and purpose in her journey.
Ariane elaborates on how she integrates her passion for travel and yoga into her career by organizing international travel retreats. These retreats are designed to offer a mix of relaxation, exploration, and yoga, creating a balanced, enriching experience for participants. She shares inspiring stories from her retreats, underscoring the emotional and spiritual benefits of stepping out of one's comfort zone. Bree and Ariane also discuss the importance of finding grounding practices that support mental and physical well-being while traveling, citing real-life anecdotes and practical advice for aspiring travelers and yoga enthusiasts.
 Click here to figure out your Manifesting Superpower by taking my brand new quiz!!! Key Takeaways: Personal Growth Through Travel: Ariane shares how solo traveling and experiencing different cultures profoundly impacted her personal development. Overcoming Challenges: She opens up about dealing with contracting genital herpes, combating feelings of unworthiness, and finding acceptance and strength through vulnerability. Integrating Passion and Career: Ariane discusses how she merges her love for travel with her professional life by leading international yoga retreats. Daily Practices for Grounding: Highlighting rituals such as using essential oils, practicing yoga, and wearing her St. Christopher pendant, Ariane emphasizes the importance of daily grounding practices. Purpose of Life: A meaningful reflection on finding happiness, health, and connection in life, complemented by personal and professional anecdotes. Notable Quotes: "None of this matters. Arianne, stop worrying. Stop feeling so anxious." "I felt everything melt away. It just dripped right off of me. All of that worry, all that stress, just totally dissolves." "The purpose for us all is to just be happy, to be as healthy as we feel, so that we can lead a happy life and to connect with other people." "We can travel on a bigger trip to kind of get yourself out of any rut that you might be feeling that you're in." "Romanticize your own life and see your life with fresh eyes…it can bring you a different sense of ingenuity when you come back home." Resources: Habitual Yoga Space Website Habitual Yoga Space on Insta: @habitual.yoga.space Ayurvedic Clock + Circadian Rhythm Freebie Doterra Essential Oils About the Guest: Ariane is a yoga instructor and traveler with an educational background in sociology and Spanish from the University of Minnesota. She has lived and traveled extensively, including residencies in Colombia, Australia, and various parts of the USA. Ariane runs "Habitual Yoga Space" in Eau Claire, Wisconsin, offers yoga classes, and leads international yoga retreats to destinations such as India, Thailand, and Greece. Her journey is marked by personal growth through solo travel and overcoming significant challenges, which she openly shares to help others find their own path to healing and self-discovery.
BREEANNA KAY'S INSTAGRAM:  @breeannakayphotography
REBEL CEO INSTAGRAM:  @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES:  breeannakay.com/travel

Bree interviews Val Casola, a seasoned copywriter whose expertise is in blending research and poetry to create persuasive and emotive brand messaging. Val offers invaluable advice on transforming mundane website copy into captivating narratives that resonate deeply with ideal clients.
Throughout the conversation, Val talks on the significance of understanding your ideal client's pain points and transforming them into messages of empowerment. She shares her unique approach to copywriting that taps into emotional storytelling, breaking traditional rules to make content not just informative but also evocative and impactful. Val also provides practical tips on integrating your brand voice into copy succinctly and authentically, ensuring your business stands out in a crowded digital landscape.
 Click here to figure out your Manifesting Superpower by taking my brand new quiz!!! Key Takeaways: Understanding Pain Points: Know your client's challenges and flip them into empowering messages to establish trust and connection. Unique Brand Voice: Infuse your personality and values into your copy, flipping the focus to how you want your ideal clients to feel. Creative Copy Techniques: Don’t shy away from breaking traditional rules, such as using emotional storytelling or unique formats like letters. Clarity and Specificity: Replace overused and vague phrases with specific, story-driven language that clearly conveys your brand’s unique value. Voice of the Customer: Engage in voice of the customer research to incorporate your client's language and ensure your copy resonates with them. Notable Quotes: “It's really not about doing playful things. It's about knowing who your customer is and understanding what they want to hear and what they need to hear.” - Val Casola “When you can articulate your ideal client's challenges and struggles back to them, you're creating a really incredible amount of trust.” - Val Casola “Don't be afraid to play with structure and form. If you're feeling called to communicate with your ideal client in some way, just give it a try.” - Val Casola “You want to make sure that your copy is skimmer-friendly… making sure that what's popping off the page is relevant information.” - Val Casola “If you feel like you have bland or non-magnetic copy, check if it’s something your ideal client can identify with.” - Val Casola Resources: Val Casola’s Website: valcasola.com Val Casola on Instagram: @valcasolawrites Copy Shop Voice of the Customer Research Guide / Data Bank Don't miss this insightful episode filled with actionable copywriting tips and strategies. Subscribe to the Rebel CEO podcast and stay tuned for more episodes that equip you with the tools to become a successful entrepreneur.
About the Guest: Val Casola
Val Casola is a copywriter and brand storyteller with over eight years of experience in the industry. Specializing in crafting compelling messaging for coaches and creatives, Val infuses her copy with research-backed insights and poetic inspiration. Her work has successfully helped corporations and small businesses generate over $500k in revenue. Val holds a bachelor’s and master’s degree in rhetoric with a concentration in persuasive writing and has notable experience in fiction, poetry, and screenplay writing. She transitioned from corporate social media and nonprofit fundraising to launching her own copywriting business in 2021.
BREEANNA KAY'S INSTAGRAM:  @breeannakayphotography
REBEL CEO INSTAGRAM:  @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES:  breeannakay.com/website-copy-photographers

In this episode host, Breeanna, dives deep into web design and branding strategies with her special guest, Leelou, founder of Studio Leelou. Leelou shares her journey from a wedding photographer to a graphic design entrepreneur, providing valuable insights on creating effective and aesthetic websites that magnetize ideal clients.
This episode is filled with actionable advice on leveraging branding to create memorable digital experiences, utilizing effective Calls-to-Action (CTAs), and the importance of a well-crafted About Page. Leelou stresses the significance of understanding your target market and simplifying navigation to enhance user experience. Whether you're a seasoned professional or new to the industry, discover how to transform your website into a high-converting platform with expert tips from Leelou.
 Click here to figure out your Manifesting Superpower by taking my brand new quiz!!! Key Takeaways: Branding for Client Attraction: Understand your target market through mood boards to design a website that resonates with their lifestyle and preferences. Calls-to-Action (CTAs): Ensure CTAs are present on every page of your website to keep potential clients engaged and lead them to your contact form. Effective Contact Forms: A shorter, simpler contact form can boost conversion rates by reducing friction in the initial client interaction. Importance of the About Page: Highlight personal stories, photos, and lifestyle elements to strengthen connections with potential clients. Mobile Optimization: With 60% of users accessing websites via mobile devices, ensure your site is just as functional and appealing on mobile as it is on desktop. Notable Quotes: "You want them to jump on your website and be like, this is so aesthetic and so beautiful. I want to like package this up and take it home." "Just because something is memorable doesn't mean it's converting really well, which is something that we need to think about." "Keep changing the one-liner for your CTA throughout the website so it doesn't get lost." "If someone's reaching out to you and they feel like they don’t know you, it's going to feel scarier to reach out." "It's really important to make sure that your contact button is super visible." Resources: Leelou's Social Media: @studioleelou Leelou's Website: Studio Leelou Contact Email: leelou@studioleelou.com About the Guest: Leelou is the founder of Studio Leelou, a graphic design studio focusing on branding, websites, templates, and guides tailored for photographers and videographers. With a background in wedding photography, Leelou transitioned to design, earning a bachelor's degree in Communication and Design. She has significant experience speaking at workshops like the Unrealistic Workshop in LA and the Wedding Photography Summit. Her work has included collaborations with industry leaders such as Joy Zamora, Cara Mia, Jennifer Moher, and Ginger's Eyes.
BREEANNA KAY'S INSTAGRAM:  @breeannakayphotography
REBEL CEO INSTAGRAM:  @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES:  breeannakay.com/website-tips

This episode of the Rebel CEO podcast features Halle Heather, a six-figure business coach and co-founder of "Lulle Photo and Film." Host Breeanna Kay speaks with Halle, who talks on insights on leveraging social media for business growth. The conversation explores key strategies for Instagram, balancing professional and personal life on social media, and avoiding common pitfalls.
Bree and Halle bring to light the importance of aligning social media practices with your core values to build genuine connections with your target audience. They explore how to balance showcasing professional achievements while maintaining personal authenticity. Halle also emphasizes the necessity of utilizing Instagram’s various features—stories, reels, and posts—to create a dynamic and engaging social media presence. Additionally, the episode uncovers effective tools for analyzing Instagram performance and outlines common mistakes to avoid.
 Click here to figure out your Manifesting Superpower by taking my brand new quiz!!! Key Takeaways: Strategic Social Media Use: Understand the different purposes of Instagram features—stories for real-time connection, reels for reaching new audiences, and feed posts for showcasing best work. Authenticity over Perfection: Embrace your unique identity and show authenticity rather than trying to fit a mold. Consumer vs. Creator Balance: Focus on creating content rather than just consuming it to maximize social media benefits. Utilize Instagram Insights: Use Instagram’s native tools to evaluate the effectiveness of your posts and shape future content strategies. Set Boundaries: Clearly define your core values and boundaries to balance your professional and personal life effectively on social media. Notable Quotes: "It's always refreshing when you can do something different and just lean into who you are and what you're passionate about." "Define your values and have your set boundaries if you value work-life balance." "People want to buy from other people. They want to know this product or service is actually worth their time and money." "If you're showing up authentically, that’s what matters most." "The algorithm likes to see that you're engaging with other people's work as well as posting your own." Resources: Guest's Instagram: Take Your Shot Collective Guest's Photography Business Instagram: Lulle Photo and Film Guest's Photo/Video Website : Lulle Photo and Film Website for Coaching & Resources: Take Your Shot Collective Free brand audit workbook: takeyourshotcollective.com/brandbook Free SEO e-book: takeyourshotcollective.com/seobook Free online community: takeyourshotcollective.com/community About the Guest: Halle Heather is a six-figure business coach with an MBA and a compelling journey from the corporate world to entrepreneurial success. Formerly trading her mental health for a paycheck, Halle made the leap to turn her creative passion for wedding photography into a full-time career. Halle and her husband, Luke, run "Lulle Photo and Film," specializing in wedding photography and videography. She also heads the "Take Your Shot Collective," a business coaching initiative aimed at helping creatives scale their passions to six figures.
BREEANNA KAY'S INSTAGRAM:  @breeannakayphotography
REBEL CEO INSTAGRAM:  @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
MANIFESTING PHOTOGRAPHER PODCAST SHOWNOTES:  breeannakay.com/instagram-tips

*** Click here to figure out your Manifesting Superpower by taking my brand new quiz!!! *** Show Notes: Rebel CEO Podcast Episode Summary: In this episode of the Rebel CEO Podcast, host Breeanna Kay sits down with Kassidy Marie, a multifaceted entrepreneur, photographer, videographer, and professional business and life coach. The conversation unfolds around Kassidy’s unique concept of "Think Week," an intentional retreat designed to disconnect from the hustle and bustle of daily life to gain clarity and direction for both personal and professional growth. Kassidy's inspiring journey from a college basketball coach to a thriving entrepreneur serves as a backdrop for this insightful discussion.
Throughout the episode, Kassidy elaborates on the profound impact Think Week has had on her life and business. Kassidy advocates the practice of taking regular breaks, emphasizing the importance of setting boundaries and listening to one’s inner voice. Her methodical approach in planning and reflection has led her to significant achievements, including doubling her income and acquiring a dream lake house. Coupled with personal anecdotes and actionable advice, this episode is beneficial for anyone looking to revitalize their career and personal life.
Key Takeaways: Think Week Concept: Discover the power behind setting aside dedicated time for reflection, planning, and disconnecting from digital distractions. Setting Boundaries: Learn the importance of establishing firm boundaries and maintaining a disciplined approach to managing work and personal life. Strategic Planning: Understand how planning in quarters and setting specific goals can lead to substantial financial growth and personal achievements. Personal Growth: The benefits of spending time alone, focusing on personal empowerment, and listening to one's inner guidance to achieve clarity. Practical Advice for Implementation: Concrete tips on how to start small with Think Week and tailor the retreat to meet individual needs and preferences. Notable Quotes: "For me, what it looked like was my first one was essentially like booking an Airbnb somewhere I love to go. I just turned off my phone and any form of communication for an entire week." - Kassidy Marie "I really just took time to reflect on the year - what went well, what didn't go well, how can I be better? What do I want to change?" - Kassidy Marie "The point of the entire thing is to be bored. Like, you have to figure out, like, what is it in the bored that you're thinking and doing?" - Kassidy Marie "We rely so much on other people and their point of view and their opinions that we don't even know what it's like to listen to our own voice." - Kassidy Marie Resources: Kassidy Marie Co: Instagram Human Design Profiles: Get a free reading on Human Design Decoded (as mentioned by Breeanna). Desktop Wallpaper Organizers - FREE DOWNLOAD Airbnb Igloo in Iceland Dive into the full episode for a deeper exploration of how you can integrate the Think Week concept into your life, and stay tuned for more inspiring content from the Rebel CEO Podcast!
About the Guest: Kassidy Marie is an entrepreneur based in Nashville, Tennessee. With a background that spans across photography and videography to life and business coaching, Kassidy blends creativity with strategic insight. She has been in the photography industry for five years and has history as a business and life coach for seven years. Kassidy is also a celebrated podcast co-host of Level the F**k Up and retreat organizer.  She's been feature in publications such as People, The Knot, and Southern Weddings. She is known for her transformative coaching sessions and immersive retreats, including the Level Up retreats held internationally.
BREEANNA KAY'S INSTAGRAM:  @breeannakayphotography
REBEL CEO INSTAGRAM:  @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
MANIFESTING PHOTOGRAPHER PODCAST SHOWNOTES:  breeannakay.com/thinkweek

*** USE THE PROMO CODE BREEANNAKAY FOR A DISCOUNT WHEN YOU SIGN UP FOR HONEYBOOK *** Click here to figure out your Manifesting Superpower by taking my brand new quiz!
In this episode of the Rebel CEO podcast, host Breeanna Kay. sits down with business operations consultant Deb Mitzel to discuss the transformative power of Customer Relationship Management (CRM) systems for small businesses, particularly in creative fields like photography. Deb shares insights from her extensive career and personal journey, emphasizing the importance of integrating solid systems to ensure business success and client satisfaction.
The conversation speaks on the practical benefits of CRMs, covering how they can streamline operations, save time, and enhance the client experience. Deb offers valuable advice on how to implement CRMs effectively, using her experience with tools like 17hats. This episode is an essential listen for creative entrepreneurs looking to balance their artistry with robust business practices, as well as anyone interested in optimizing their business operations through advanced technology.
Key Takeaways: Understanding CRMs: A CRM (Customer Relationship Management) system is crucial for managing client interactions, streamlining business processes, and enhancing customer experiences. Automation Efficiency: Automation through CRMs doesn't depersonalize client interactions; instead, it allows for more personalized and timely communications. Workflow Integration: Establishing well-defined workflows within a CRM helps maintain consistency in client experiences and improves operational efficiency. Client Satisfaction: Consistent and proactive communication facilitated by CRMs leads to higher client satisfaction and better conversion rates. Diverse Applications: While discussed primarily in the context of photography, CRMs are beneficial for a wide range of service-based industries. Notable Quotes: "It's taking a client from the start to the finish of their journey with you and giving them the information they need in a way to give them the best experience." - Deb Mitzel "The person who gets [clients] the best information the quickest will have the best chance." - Deb Mitzel "You can really personalize even the automated parts of things." - Deb Mitzel "Having reminders to let them know where they need to be, when what they need to do…People really value that." - Deb Mitzel "My main mission is to help small business owners save time so they can live the life of their dreams." - Deb Mitzel About the Guest: Deb Mitzel is a seasoned professional with over 30 years of experience in the automotive industry. Transitioning into the role of a small business operations consultant for creative entrepreneurs, Deb combines her extensive business background with her personal passion for photography to help creative professionals streamline and scale their businesses. She is dedicated to optimizing workflows, implementing effective processes, and enhancing customer experiences, drawing from her background in business operations. Deb is also an ambassador for 17hats, a popular CRM tool.
Resources: Book your free disovery call with Deb here!!!! Website Deb Mitzel Social Media:  Instagram | Facebook CRM Tool: 17hats Tune into this episode for actionable insights and practical advice from seasoned professional Deb Mitzel. Stay tuned for more episodes of the Rebel CEO podcast to support your journey towards entrepreneurial success.
BREEANNA KAY'S INSTAGRAM:  @breeannakayphotography
REBEL CEO INSTAGRAM:  @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
MANIFESTING PHOTOGRAPHER PODCAST SHOWNOTES:  breeannakay.com/photographer-crm