Receipt Data is a Gold Mine for Brands and Marketers Arcgate's Podcast

Brands that rely on retailers to sell their products to end-users miss out on its consumers shopping preferences due to lack of access to point of sale data. However, as image scanning and OCR (optical character recognition) technologies improve brands can get the full pictures of their consumers behavior and preferences in the stores. Receipt data can help brands launch loyalty programs and promotions based on actual data like time of purchase, place of purchase, items bought in combination, price of each item bought etc. Receipt data can be immensely helpful for marketers and brands in making them understand the shoppers's behavior better.