Red light therapy brings better sleep for all: Helight

Greg from Helight joins this week and talks about his background as an audio engineer, and how that translates over to light engineering, as well as some of the challenges and lessons learned while building and shipping Helight (over 70,000 units sold in the past few years!). The science behind this is fascinating, and what really caught my attention was their attention to customer detail. Greg flat out says “if we can’t help you, we don’t want your money” which is the only way to approach consumer health tech!

🔗 Check out Helight at helight.com

🔑 Bytes:

• Focus on your core expertise for the problem you’re solving. Packaging, charging, etc are important but first find validation by focusing on your core offering.
• After initial launch, listen to your customers to figure out what’s next on the roadmap
• Be as precise as possible with your product requirements doc up front! Know what you want to have better conversations with vendors and suppliers.

Keywords:

#startups #hardware #prototyping #engineering #productdevelopment #podcast