31 episodes

Sustainable food tech: cultured meat, alt proteins, food waste, sustainable packaging, vertical farming, regenerative agriculture. Learn in deep-dive seasons about innovations in the food industry for a more sustainable and healthy future. Red to Green features food startups and food industry leaders to cover game-changing breakthroughs in the future of food.

Red to Green - Food Tech | Sustainability | Food Innovation | Future of Food | Cultured Meat Marina Schmidt

    • Business
    • 5.0 • 6 Ratings

Sustainable food tech: cultured meat, alt proteins, food waste, sustainable packaging, vertical farming, regenerative agriculture. Learn in deep-dive seasons about innovations in the food industry for a more sustainable and healthy future. Red to Green features food startups and food industry leaders to cover game-changing breakthroughs in the future of food.

    3.4. Startup vs. Corporate: stop bashing animal agriculture & the importance of industry acceptance with Jack A Bobo

    3.4. Startup vs. Corporate: stop bashing animal agriculture & the importance of industry acceptance with Jack A Bobo

    You find out how plant-based and cell-based companies shouldn't just think about consumer acceptance but also industry acceptance. We often tell a story of us against them. The cool, mission-driven plant-based and cell-based startups against the evil conventional meat industry. And I must say it’s also been a storytelling approach that I have followed. But it has a downside: creating confrontation and friction, possibly stalling the growth of the alternative protein space. Our today's guest - Jack a bobo has lots of rather unusual, controversial opinions which will get you thinking. There were so many intriguing, twitter-short quotes that we could have filled a 5-minute intro just with that. Def. listen till the end and share it with colleagues and friends in the industry.

    You are listening to the 4th episode of our season 3 on promoting alternative proteins. You can listen to this episode on it’s own but when you have time check out our other episodes as well cause they build upon each other!

    Jack A Bobo is the CEO of Futurity, a food foresight company at the intersection of food, technology and design. He is a psychology expert who has delivered more than 500 speeches in 50 countries and spent 20 years advising four US Secretaries of State on food and agriculture. In 2015, he was named one of the 100 most influential people in biotechnology by Scientific American. Jack is releasing a new book “Why Smart People Make Bad Food Choices: The Invisible Influences that Guide Our Thinking”. It comes out on May 11th and is available now for pre-order! I will def. read through that. As always you will find the links to resources on our website redtogreen.solutions

    Connect with Marina on LinkedIn: https://www.linkedin.com/in/schmidt-marina/
    To stay up-to-date for future episodes take 3 seconds to click on “follow” and subscribe to Red to Green.

    More info and links to resources on https://redtogreen.solutions/  

    For sponsorships, collaborations, volunteering, or feedback write Marina at change@redtogreen.solutions

    Please leave a review on iTunes https://podcasts.apple.com/de/podcast/red-to-green-food-sustainability/id1511303510

    Thanks to our partners of this season

    Atlantic Food Labs: Atlantic Food Labs is a leading European VC and company builder in food, health & sustainability. They cover the entire value chain – from ag-tech, alternative proteins, water supply, food security, decentralized food production, vertical farming, to food waste and carbon reduction. https://foodlabs.de/

    NX-Food: NX-Food stands for Next Generation Food and focuses on consultancy, community, partnership and startup value creation – because the future of food needs to be shaped. https://nx-food.com/

    • 48 min
    3.3. Research findings on consumer's attitudes towards cultured meat with Chris Bryant

    3.3. Research findings on consumer's attitudes towards cultured meat with Chris Bryant

    Gain a solid overview of insights from academic research on consumer acceptance of cultured meat. If you read through academic papers on this topic it’s hard to overlook today’s guest - Chris Bryant. He is the main author of over 10 published papers on consumer attitudes towards cultured meat. Specializing in this topic, he is also the Director of social science of the Cellular Agriculture Society. Chris Bryant has worked with animal-related non-profits including Viva!, The Good Food Institute, and Faunalytics as well as alternative protein companies like the Better Meat Co., Aleph Farms, and Formo (formerly Legendairy). To support them in identifying the best markets and messages for accelerating dietary change. If you are new cell-cultured and want to understand what they are check out our season 1 where we cover it in-depth.

    Connect with Marina on LinkedIn: https://www.linkedin.com/in/schmidt-marina/
    To stay up-to-date for future episodes take 3 seconds to click on “follow” and subscribe to Red to Green.

    More info and links to resources on https://redtogreen.solutions/  

    For sponsorships, collaborations, volunteering, or feedback write Marina at change@redtogreen.solutions

    Please leave a review on iTunes https://podcasts.apple.com/de/podcast/red-to-green-food-sustainability/id1511303510



    Thanks to our partners of this season

    Atlantic Food Labs: Atlantic Food Labs is a leading European VC and company builder in food, health & sustainability. They cover the entire value chain – from ag-tech, alternative proteins, water supply, food security, decentralized food production, vertical farming, to food waste and carbon reduction. https://foodlabs.de/

    NX-Food: NX-Food stands for Next Generation Food and focuses on consultancy, community, partnership and startup value creation – because the future of food needs to be shaped. https://nx-food.com/

    • 37 min
    3.2. Cell-cultured meat: building transparency, community and brand with Isha Datar from New Harvest | Alternative proteins | Cultivated Meat | Cellular Agriculture

    3.2. Cell-cultured meat: building transparency, community and brand with Isha Datar from New Harvest | Alternative proteins | Cultivated Meat | Cellular Agriculture

    How a well-known meal replacement brand leveraged Reddit communities to become the most successful in the world. And how snack foods could be the Trojan horse, convincing people of novel foods they wouldn’t have tried otherwise. You will hear from Isha Datar the executive director of New Harvest. NewHarvest is a non-profit funding, academic research, shaping the safety conversation, and directing the future of cellular agriculture. Isha has co-founded perfect day making milk without cows and Clara Foods, making eggs without chicken.

    Connect with Marina on LinkedIn: https://www.linkedin.com/in/schmidt-marina/
    To stay up-to-date for future episodes take 3 seconds to click on “follow” and subscribe to Red to Green.

    More info and links to resources on https://redtogreen.solutions/  

    For sponsorships, collaborations, volunteering, or feedback write Marina at change@redtogreen.solutions

    Please leave a review on iTunes https://podcasts.apple.com/de/podcast/red-to-green-food-sustainability/id1511303510

    Thanks to our partners of this season

    Atlantic Food Labs: Atlantic Food Labs is a leading European VC and company builder in food, health & sustainability. They cover the entire value chain – from ag-tech, alternative proteins, water supply, food security, decentralized food production, vertical farming, to food waste and carbon reduction. https://foodlabs.de/

    NX-Food: NX-Food stands for Next Generation Food and focuses on consultancy, community, partnership and startup value creation – because the future of food needs to be shaped. https://nx-food.com/

    As well as our media partners The Spoon & Foodentrepreneurs

    • 43 min
    SE3: Promoting Alternative Proteins│Introduction & Red to Green behind the scenes - Interview with Marina Schmidt & Michael Wolf from The Spoon

    SE3: Promoting Alternative Proteins│Introduction & Red to Green behind the scenes - Interview with Marina Schmidt & Michael Wolf from The Spoon

    SE3 on the consumer acceptance of alternative proteins. Find out how to convince the masses of people to eat novel foods. Whether we are talking about plant-based or cultivated alternatives, in essence, we will look into human behavior change: What makes us eat what we eat and what makes us change our mind about that. This will be right at the intersection of psychology marketing and economics. If you are a food tech professional interested in alternative proteins, curious about changing consumer behavior, or into the forces that influence our eating this season is for you.

    Connect with Marina on LinkedIn: https://www.linkedin.com/in/schmidt-marina/

    To stay up-to-date for future episodes take 3 seconds to click on “follow” and subscribe to Red to Green.

    More info and links to resources on https://redtogreen.solutions/  

    For sponsorships, collaborations, volunteering, or feedback write Marina at change@redtogreen.solutions

    Please leave a review on iTunes https://podcasts.apple.com/de/podcast/red-to-green-food-sustainability/id1511303510


    Thanks to our partners of this season

    Atlantic Food Labs: Atlantic Food Labs is a leading European VC and company builder in food, health & sustainability. They cover the entire value chain – from ag-tech, alternative proteins, water supply, food security, decentralized food production, vertical farming, to food waste and carbon reduction. https://foodlabs.de/

    NX-Food: NX-Food stands for Next Generation Food and focuses on consultancy, community, partnership and startup value creation – because the future of food needs to be shaped. https://nx-food.com/

    As well as our media partners The Spoon & Foodentrepreneurs



    Transcript:

    Welcome back to all my beloved food tech nerds out there. And welcome if you're new to red to green, let's take a few steps back for a bit more context. By now it's probably clear to all of us that the food system really needs to change. To become more sustainable we need to reduce our reliance on animal agriculture. Greenhouse gas emissions, over-fertilization, pandemic risk, yadi yadi, ya.

    There are so many reasons, but there's also a challenge. Meat is often a central part of our culture. It's a tasty delight. It's a habit. While one could argue about that for many people, it's an important part of their nutrition.

    So we have a challenge right there. The population is growing fast and increase in wealth of nations is directly connected to higher meat consumption. All the vegan vegetarian flexitarian trends out there are not enough to counteract the global increase in meat consumption and we don't have the time to wait.

    So how can we have our meat and eat it too? On the one hand, we need to produce alternatives. Those can be plant-based like impossible or beyond meat. They may also be insect, algae, or fungi-based. There are so many novel ways of creating alternatives to animal products. Or they can be cultivated or cell-cultured, meaning the meat can be made from animal cells.

    ... full transcript is available on redtogreen.solutions

    • 19 min
    SE2 Final: Consumer VS. Corporate Responsibility - is plastic recycling greenwashing? Are we harming our environment by focusing on consumer instead of corporate responsibility? - Marina Schmidt

    SE2 Final: Consumer VS. Corporate Responsibility - is plastic recycling greenwashing? Are we harming our environment by focusing on consumer instead of corporate responsibility? - Marina Schmidt

    Is consumer responsibility sometimes a greenwashing trap? Are we harming our environment by overly focusing on individual responsibility vs. corporate responsibility? According to the Merriam Webster Dictionary, #greenwashing can be defined as “expressions of environmentalist concerns especially as a cover for products, policies, or activities."

    In simpler words, greenwashing is used to deceive customers into believing a product, service or action is better for the environment than it actually is.

    Our social media lead Myra Bari recently shared a great post on “six sins of greenwashing”:


    Vagnueness. Being purposely non-specific about operations or materials
    Lesser Evil: applying a do-good label to an environmentally unfriendly product
    Irrelevance: Claiming to avoid using a material or practice that is already illegal or non-standard
    Hidden Trade-off: suggesting a product is green based on a single environmental attribute
    No proof: making an environmental claim that cannot be substantiated
    Fibbing: Making environmental claims that are simply false

    And in this episode I would like to talk to you about a 7th sin we have come across:
     “Pushing the responsibility on consumers to deflect from corporate responsibility”.

    ---------------------------------------------------

    To stay up-to-date for future episodes take 3 seconds to click on “follow” and subscribe to Red to Green.

    Check out the Red to Green Website for the show notes and more info https://redtogreen.solutions/  

    For sponsorships, collaborations, volunteering or feedback write Marina at change@redtogreen.solutions

    Please leave a review on iTunes https://podcasts.apple.com/de/podcast/red-to-green-food-sustainability/id1511303510

    ---------------------------------------------------

    Thanks to our partners of this season Atlantic Food Labs: Atlantic Food Labs is a leading European VC and company builder in food, health & sustainability. They cover the entire value chain – from ag-tech, alternative proteins, water supply, food security, decentralized food production, vertical farming, to food waste and carbon reduction.
    https://foodlabs.de/

    By the way -If you are a founder or know someone who is tackling the world’s most pressing issues - check this out. The Rising Tide is a collective of VCs from across Europe who focus on restoring the planet. They offer free advice to entrepreneurs with tech-led solutions for global impact. 

    Risingtidecollective.org

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    EPISODE TRANSCRIPT

    Please note that this transcript is made by software and will not be 100% accurate. 

    Hey, this is the last episode of our deep dive season on plastic alternatives and sustainable packaging, corporations and industry associations are excellent at telling us how to be good consumers, separate your plastic, reduce your carbon footprint by carbon offsets. And I have a few rather controversial questions for you.

    Is consumer responsibility. Sometimes a greenwashing trap are we harming our environment by overly focusing on individual responsibility versus corporate responsibility. So what is greenwashing? According to the Merriam Webster dictionary, greenwashing can be defined as.

    Full transcript: redtogreen.solutions

    • 14 min
    2.11. A sustainable future: We need compostable plastics & industrial composting - here is why / Part 2 with Ramani Nayaran from the Michigan State University

    2.11. A sustainable future: We need compostable plastics & industrial composting - here is why / Part 2 with Ramani Nayaran from the Michigan State University

    Researching plastic packaging and possible alternatives is a tricky topic. With lots of greenwashing, and also well-intentioned misinformation. During this deep-dive season, we were left wondering: Is there a scalable solution to our plastic problem at all? Now obviously a global problem requires a range of approaches. BUT This interview with Ramani Nayaran was a refreshing breeze of hope. Ramani is Distinguished professor of the Michigan State University,

    To hear the first part of this interview check out episode 2.10. Alternatively, you can listen to this as a stand-alone episode.
    We discuss why industrial composting is crucial and inevitable and look further into the potential of compostable plastics.

    To get an introduction to the topic check out some of our earlier episodes.

    If you work in the field or know someone working on compostable products, check out at gcaimpacts.org. They are sincerely committed to pushing the field forward and you can get involved for example as a member at gcaimpacts.org

    • 35 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Arlie K ,

An Important and Inspiring Listen

Marina and her amazing guests shed light on the most pressing facets of climate change and what we can do to make a difference. The plastic season has been informative and inspiring. A must-listen!

Caio Malufe ,

Very well done

Marina is a great interview her, and she manages to invite really interesting and important people for the areas that she’s exploring. Cellular Agriculture was a super interesting and well done season, and I’m looking forward to bio plastics

Zenda218 ,

Amazing insights into the future of food

I’ve been really trying to learn more about the future of foods and this podcast is everything I’ve been looking for! Amazing insights, can’t wait to continue learning from this podcast. Thank you for making this!!!

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