The Redcast examines the business problems through the lens of CRM and other technologies such as marketing automation. We will cover topics including: CRM, Analytics, Marketing, Sales, Customer Service, and Nonprofit management.
019: Migrating to Lightning Now
Listen to Stephanie King, Salesforce Consultant from Redpath talk about why now is the perfect time to migrate to Lightning. Part 1 Part 2
018: Sales Enablement
Listen to JJ Thoele, Interactive Marketing Manager from Cambria talk about aligning sales with marketing and building enablement tools for sales. Part 1 Part 2 Part 3
017: How do you manage your marketing budget?
Hear from Vanessa Engelmann, Marketing Coordinator from SUCCESS Computer Consulting talk about managing marketing budgets, overcoming budget barriers, and getting the most out of your marketing budget. Part 1 Part 2 Part 3
016: Marketing Automation For the Rest of Us
Hear from Vanessa Ruiz, Marketing Automation Consultant at Redpath discuss with Eric Lehnen about marketing automation and a few things to consider before pursuing the path to marketing automation such as data, strategy, and content.
015: Driving value from marketing content
Hear from Amanda Isaacson, Sr. Marketing Automation Consultant at Redpath, Karie Daudt, VP of Marketing at Insite Software discuss with Eric Lehnen about the value of marketing content for inbound and outbound marketing for an organization. Part 1 Part 2 Part 3
014: Nonprofits and CRM
Listen to Nick Lindberg and Eric Lehnen talk about how CRM can help Nonprofits, Foundations, and Higher Education organizations. Part 1 Part 2 Part 3 Part 4