Redefining End-of-Life: Tracy Wheeler's Journey from Fashion to Grief

"We don't do enough to tell people that it really sucks. It's really hard. You could've done everything right, and you're still left without them."

In this enlightening episode of Grief'd Up, host Rebecca Feinglos sits down with Tracy Wheeler, the Executive Director of End Well, a pioneering nonprofit at the intersection of end-of-life care and cultural change. With a rich background in fashion marketing, Tracy shares her journey from leading international marketing teams at Ralph Lauren to transforming how we perceive and discuss end-of-life experiences.

Tracy shares the origin story of End Well, founded by Dr. Shoshana Ungerleider, and its mission to humanize end-of-life experiences by bridging the gap between healthcare and cultural narratives. They discuss the power of storytelling in media to reshape societal perceptions of death and dying, emphasizing the role of content creators in fostering a more nuanced conversation around these topics. 

And Rebecca and Tracy explore the connections between fashion and grief. They delve into the significance of visible mourning traditions, like wearing black armbands, and how these customs facilitate communal support and understanding. Tracy recounts a personal story of road rage and the desire for a visible sign of grief, highlighting the importance of grace and empathy in everyday interactions.

Join Rebecca and Tracy as they navigate the complexities of grief, the transformative power of storytelling, and the importance of community in facing life's final chapter. Tracy's insights and experiences offer invaluable perspectives for anyone grappling with end-of-life issues. 

Connect with End Well:

● Website: endwellproject.org

● Instagram: @endwellproject

● YouTube: Endwell Project

● Register for the upcoming End Well event at https://whova.com/portal/registration/endwe_202411/. Drop the code GRLEW24 in the discount code section for 20% off general admission. 

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Follow for more resources:

● Instagram: @grieveleave

● Website: grieveleave.com

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