Beating The Drum

Margot Leong

4.8（17則評分）
行銷

Beating The Drum is a podcast that delves into the art and science of customer advocacy. Every company dreams about having customers that will sing their praises—and on this show, we’ll explore what goes on behind the scenes to make that happen. Join host, Margot Leong, as she interviews customer marketing and advocacy leaders from around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.

2023/08/30

Saying Goodbye and Reflecting on Three Years of Beating The Drum with Margot Leong

On this final episode of Beating The Drum, I had a fantastic conversation with my friend and fellow customer marketer, Pida Pairawan, where I reflect on the past three years of doing this podcast, some of my favorite conversations and how they’ve influenced my professional and personal life, and some advice for customer marketers who...

41 分鐘
2023/07/25

Takeaways From Forrester’s B2B Summit and Expanding Your Customer Marketing Skillset with Irwin Hipsman

Irwin Hipsman is the Customer Marketing Director at Forrester and Top 100 CMA Influencer. Irwin was recently at Forrester’s B2B Summit North America, and he came away excited about the themes he noticed from the keynote sessions that are directly relevant to customer marketing, especially in encouraging marketers as a whole to be much more...

34 分鐘
2023/07/05

Boosting Community Engagement and Moving From Sales to Customer Marketing with Sepideh Pairawan

Sepideh (Pida) Pairawan is the Customer Marketing Manager at People.ai. Prior to that, she was the Customer Marketing and Community Manager at Rubrik for several years. We talked about how she was able to increase annual engagement in their customer community to 65%, hitting the ground running in customer advocacy as a former SDR...

28 分鐘
2023/06/06

Reducing Customer Time to Value and Building Your Personal Brand with Nick Bennett

Nick Bennett is the Host of the Anonymous Marketer Podcast and a B2B SaaS Marketing Advisor. He is also a B2B marketing content creator with over 50,000 followers on LinkedIn and has a wide variety of marketing experience ranging from customer marketing and evangelism to partner marketing to field marketing. We spoke about one of...

37 分鐘
2023/05/16

Tips On Customer Marketing Attribution and Career Progression with Leslie Barrett

Leslie Barrett is Senior Director, Customer Marketing & Evangelism at Sendoso. She is also a Top 25 CMA Influencer and runs the customer marketing-focused newsletter, CMA Soulmate. Leslie was on the podcast more than two years ago and she came back to share how her role has evolved since, her framework for career progression and...

26 分鐘
2023/04/25

Diversity in Customer Storytelling: Why It Matters and How To Advocate For More with Pascale Royal

Pascale Royal is the Director of Executive Customer Programs at Coupa Software and has been in customer marketing for over 15 years at previous companies like ServiceNow and Citrix. Pascale believes that customer marketers have a significant level of influence when it comes to brand storytelling due to the customers that we choose to showcase....

47 分鐘
2023/04/11

Top Takeaways From Uplift Content’s 2023 SaaS Case Study Report with Emily Amos

Emily Amos is the Founder of Uplift Content, a boutique B2B SaaS content creation studio. She came on the show to share her favorite insights from Uplift’s recent 2023 SaaS case study report, which surveyed over 100 marketers to learn how they’re utilizing case studies. We chat about how companies are measuring the success of...

41 分鐘
2023/03/21

Learnings From Switching To A New Role as Chief of Staff to the CCO with Brittany Rolfe Hillard

On this episode, we were joined by Brittany Rolfe Hillard, whom many of you are familiar with since she’s been a repeat guest on the show. She was previously running customer engagement and advocacy at WalkMe, and has since transitioned into a role as Chief of Staff to their Chief Customer Officer and is enjoying...

42 分鐘

顯示全部 (81)

4.8

（滿分 5 顆星）

17 則評分

Great for both experienced and new customer marketers

2021/04/09

russellsmussels

Love that this podcast both covers a broad range of topics, and dives into some of the key decisions you need to make to implement the strategies discussed. Lots of great advice for how to increase visibility and buy-in across teams.
Not just for marketers

2020/09/02

DrawFiveUtah

I have a been enjoying this podcast because it provides insights into many aspects of business development, not just customer advocacy. The guests are drawn from a broad range of backgrounds and skill sets, and Margot Leong comes prepared with questions that bring out their knowledge without talking over them.

Beating The Drum is a podcast that delves into the art and science of customer advocacy. Every company dreams about having customers that will sing their praises—and on this show, we’ll explore what goes on behind the scenes to make that happen. Join host, Margot Leong, as she interviews customer marketing and advocacy leaders from around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.

創作者

Margot Leong
活躍年代

2020年 - 2023年
集數

81
年齡分級

兒少適宜

Beating The Drum

Saying Goodbye and Reflecting on Three Years of Beating The Drum with Margot Leong

Takeaways From Forrester’s B2B Summit and Expanding Your Customer Marketing Skillset with Irwin Hipsman

Boosting Community Engagement and Moving From Sales to Customer Marketing with Sepideh Pairawan

Reducing Customer Time to Value and Building Your Personal Brand with Nick Bennett

Tips On Customer Marketing Attribution and Career Progression with Leslie Barrett

Diversity in Customer Storytelling: Why It Matters and How To Advocate For More with Pascale Royal

Top Takeaways From Uplift Content’s 2023 SaaS Case Study Report with Emily Amos

Learnings From Switching To A New Role as Chief of Staff to the CCO with Brittany Rolfe Hillard

Great for both experienced and new customer marketers

Not just for marketers

簡介

資訊

Beating The Drum

集數

Saying Goodbye and Reflecting on Three Years of Beating The Drum with Margot Leong

Takeaways From Forrester’s B2B Summit and Expanding Your Customer Marketing Skillset with Irwin Hipsman

Boosting Community Engagement and Moving From Sales to Customer Marketing with Sepideh Pairawan

Reducing Customer Time to Value and Building Your Personal Brand with Nick Bennett

Tips On Customer Marketing Attribution and Career Progression with Leslie Barrett

Diversity in Customer Storytelling: Why It Matters and How To Advocate For More with Pascale Royal

Top Takeaways From Uplift Content’s 2023 SaaS Case Study Report with Emily Amos

Learnings From Switching To A New Role as Chief of Staff to the CCO with Brittany Rolfe Hillard

評分與評論

Great for both experienced and new customer marketers

Not just for marketers

簡介

資訊