27 min

Reflections on a Macromarketing Journey SAGE Economics & Development Studies

    • Business

Professor Cliff Shultz, guest editor of the March 2012 issue, interviews award-winning JMK scholar Dr. Tony Pecotich, who shares his expertise and reflections on a macromarketing journey.

Professor Cliff Shultz, guest editor of the March 2012 issue, interviews award-winning JMK scholar Dr. Tony Pecotich, who shares his expertise and reflections on a macromarketing journey.

27 min

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