Reimagining Affordable Luxury In Beauty with Natalie Mackey of Winky Lux

Bora chats with Natalie Mackey, founder of Winky Lux, and reveals the unconventional journey of building a multi-million dollar beauty brand. What started as a marketplace pivot in 2015 turned into a revolutionary approach to accessible luxury beauty.

Key insights for brand builders:

• Manufacturing Mastery: Learn why visiting 50+ factories was crucial to finding the perfect manufacturing partner and how it led to innovative packaging designs that set the brand apart

• The 45-Day Launch Secret: Discover Winky Lux's unique dual supply chain strategy that allows them to test products in just 45 days while maintaining traditional retail relationships

• Marketing Evolution: Understanding the shift from Meta to TikTok, why traditional influencer marketing is dying, and what's working now in beauty marketing

• Fundraising Reality Check: Raw insights about the challenges of raising venture capital in consumer brands and what it really takes to secure funding

• Customer Psychology Deep Dive: How understanding the emotional connection between packaging and customer pride led to a successful brand positioning

Perfect for founders and brand builders who want to:

- Learn practical strategies for product development and manufacturing

- Understand modern marketing tactics that actually work

- Navigate the challenging world of brand fundraising

- Build a brand that resonates deeply with customers

Whether you're just starting your brand journey or scaling an existing business, this episode provides actionable insights from someone who transformed her finance background and design education into a beloved beauty brand that serves customers from age 13 to 80.