Reimagining Retail: The Beauty Path to Purchase and How Social Media Trends Have Influenced Beauty Products and Marketing | Apr 10, 2024 Behind the Numbers: an EMARKETER Podcast

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the role of the store for the beauty space, Walmart's involvement in this product category, and how TikTok is changing things. Then, for "Pop-Up Rankings," we rank the top three social media trends that have influenced beauty products and how they're marketed. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-reimagining-retail-beauty-path-purchase-how-social-media-trends-have-influenced-beauty
 
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