72. Paul Lykins - Using Youtube and Video To Build Your Real Estate Business

Paul Lykins, or "Palm Beaches Paul" as he is known locally, is a resident  and real estate agent in Palm Beach County in Florida. He's worked hard through almost 150 videos to build his Youtube following of 3,600+ subscribers as of the airing of this episode. He's positioned himself as the local market expert to the large following of people looking to make Palm Beach County home. Watching his videos, you'll notice his creative style, energy, local expertise, and fun make him someone you can't help but want to reach out to if you're looking for homes in the area. We discuss with Paul how he got started in video, his strategy, some successes, and tips he has for those looking to make video a large part of their lead generation efforts in real estate.

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