42 min
Taylor Swift: B2B Marketing Lessons on Brand Voice with Meghan Barr, VP of Brand, Content & Communications at ZoomInfo Remarkable Marketing
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- Marketing
Nailing down your brand voice is tough. Especially when you’re writing content for videos, blogs, Instagram, Twitter, TikTok…we could go on forever.
Because a strong brand voice helps you stand out, drives brand affinity, and improves conversion rates. But where do you even start? What tone do you use? How wordy or concise should you be? We have answers for you.
We’re tuning in to the Queen of brand voice today: Taylor Swift. Along with VP of Brand, Content and Communications at ZoomInfo, Meghan Barr, we’re exploring how Taylor Swift listens to her audience, how she defines her writing style, and how that changes with each reinvention. So grab your glitter pen and take notes on this episode of Remarkable.
Nailing down your brand voice is tough. Especially when you’re writing content for videos, blogs, Instagram, Twitter, TikTok…we could go on forever.
Because a strong brand voice helps you stand out, drives brand affinity, and improves conversion rates. But where do you even start? What tone do you use? How wordy or concise should you be? We have answers for you.
We’re tuning in to the Queen of brand voice today: Taylor Swift. Along with VP of Brand, Content and Communications at ZoomInfo, Meghan Barr, we’re exploring how Taylor Swift listens to her audience, how she defines her writing style, and how that changes with each reinvention. So grab your glitter pen and take notes on this episode of Remarkable.
42 min