42 min
500 Days of Summer: B2B Marketing Lessons from the Hit Indie Movie with Infobip’s Integrated Marketing Manager, April Weber Remarkable Marketing
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- Marketing
Your audience is like a fickle love interest. We’re going to show you how to romance them.
That’s to say that your audience could be at any place in their buyer’s journey. So it’s important to meet them wherever they are and woo the heck out of them.
So in this episode, we’re going straight to the heart of the matter by talking about B2B marketing lessons from 500 Days of Summer with the help of our guest, April Weber. April leads integrated marketing at Infobip. Together, we’re talking about how to meet the customer wherever they’re at in the non-linear buyer’s journey, the importance of presenting your products honestly, and incorporating real stories in your marketing. So brace your tender heart for this episode of Remarkable.
Your audience is like a fickle love interest. We’re going to show you how to romance them.
That’s to say that your audience could be at any place in their buyer’s journey. So it’s important to meet them wherever they are and woo the heck out of them.
So in this episode, we’re going straight to the heart of the matter by talking about B2B marketing lessons from 500 Days of Summer with the help of our guest, April Weber. April leads integrated marketing at Infobip. Together, we’re talking about how to meet the customer wherever they’re at in the non-linear buyer’s journey, the importance of presenting your products honestly, and incorporating real stories in your marketing. So brace your tender heart for this episode of Remarkable.
42 min