On this episode of The Founder's Sandbox, Brenda speaks with Alexa Steinberg – a corporate and transactional attorney for middle-market companies and entrepreneurs. Acting as outside general counsel, Alexa represents privately held companies in a wide range of general corporate and transactional matters, including entity formation, structuring, and commercial transactions. With a focus on mergers and acquisitions, she offers clients guidance on structuring deals and ensuring compliance with relevant laws and regulations. Brenda and Alexa discuss her journey from working at a small, all-female law firm to joining a full-service firm to better support her clients. Alexa shares how her parents—both deeply involved in business and community service—shaped her values around financial literacy, record-keeping, and the importance of building generational wealth. They speak about family-owned businesses and best practices in family governance, such as setting clear roles, regular meetings, and involving independent board members. Alexa also emphasizes the importance of building trust with clients and maintaining a purpose-driven, relational legal practice. Brenda and Alexa explore what "purpose-driven," "resilience," and "scalable" mean within the context of business and legal practice. You can find out more about Alexa at: https://www.greenbergglusker.com/alexa-steinberg/ episode transcript: 00:04 Hi, I'm pleased to announce something very special to me, a new subscription-based service through Next Act Advisors that allows members exclusive access to personal industry insights and bespoke 00:32 corporate governance knowledge. This comes in the form of blogs, personal book recommendations, and early access to the founder's sandbox podcast episodes before they released to the public. If you want more white glove information on building your startup with information like what was in today's episode, sign up with the link in the show notes to enjoy being a special member of Next Act Advisors. 01:01 As a thank you to Founders Sandbox listeners, you can use code SANDBOX25 at checkout to enjoy 25 % off your membership costs. Thank you. 01:18 Welcome back to the Founders Sandbox. I am Brenda McCabe, your host of this monthly podcast where I have guests that are either founders, professional service providers, corporate board directors that actually share a mission with me, which is bringing change to the world through great corporate governance, but building resilient, scalable and purpose-driven companies. On a monthly basis, my guests are going to tell their origin stories and kind of how I've met them. 01:48 through the work they do. And I've recreated a fun sandbox environment in which we do storytelling. And ultimately we will touch upon resilience, purpose-driven and scalable or sustainable growth in the businesses that they are working in or owners of. 02:17 l I'm absolutely delighted to have as my guest today, Alexa Steinberg, Alexa is counsel at Greenberg, Glasgow. And before that, she was actually practicing in a smaller law firm and where her story today is going to kind of have some some 02:47 lessons learned on why she chose to leave the firm and move into Greenberg, the Greenberg Lasker. But more importantly, you and I go back a couple years. are part of an informal group of women. We call ourselves Women and Wealth. We meet periodically to really refer business to each other for those women business owners that 03:16 are seeking perhaps an exit in the next three to five years. And through our skillset, some of us are CPAs, strategy advisors, yourself as counsel. A lot of these businesses are family owned. And so you and I and another, know, seven other ladies get to meet each other over lunch and discuss these opportunities. And we're all very passionate about helping women business owners. Aren't we, 03:44 We are Brenda, thank you so much for having me on the Founder's Sandbox. I am an avid listener, so I'm very excited that I get to be a guest. Thank you, thank you. you know, we've had many, conversations, obviously, but I wanted for my listeners to really dive into what you do today, right? Which is really purpose. 04:12 driven and it's preserving family wealth, right? And I know that you actually come from a background where your father owned his business. So tell us a bit, us down memory lane and that first story that you told me. Well, you know, growing up, I watched both of my parents. My mother was a career woman. My father, a financial planner. 04:38 running his own book. My mother, a buyer and then in fashion and then into real estate. I watched they were both very involved in the community. My mother sat on the Studio City Council, the Neighborhood Council. She was on many boards involved with the temple. My father as well sat on many boards involved with the 05:07 Boys and Girls Club, and involved with the Jewish Federation. So I watched as my parents really instilled the importance of being involved in community, being involved in family, being involved in the greater good and in purposeful and meaningful organizations. And I... 05:35 sort of learned a lot about that watching them both in their respective arenas being involved. And you know, they've, they've truly inspired me, not only in my career path, but in how I treat my clients in the arenas that I've become involved in. There's a specific story that I think I've shared with you, Brenda, about my father and how he sort of taught me 06:05 the value of wealth, the value of money, because as his career, that was what he did. He focused mainly on planning for retirement and financially setting yourself up and your family up to have generational wealth and what that looked like and how you could prepare for it when you were 10, 15, 20, 25 years old, preparing for family, preparing for children. 06:35 So when I turned 16, my father went into our QuickBooks. We had a family QuickBooks. Oh, wow. That was before it was actually. It was probably a hard disk, right? Not even on the internet. Oh, yeah. It was like a hard disk. had a full set up, massive computers, the whole thing, in our family office. And he went into his QuickBooks. And he took. 07:03 what he spent on me in a year. And he divided it by 12. And this included insurance. Mind you, I just turned 16. So my car insurance, my car lease, medical, entertainment, my tennis lessons, all of these things that were spent on me, what it cost for me to function. Children are expensive, you know. 07:32 I was very expensive because I will tell you that check was large that he cut me every month. And he laid out, these are the things that are monthly expenses for you that you need to pay with this money. And the rest you can use on entertainment, gifts, shopping, which I loved. But I had to learn to balance my checkbook and balance 08:01 this amount of money, because I wasn't able to get any more until the next month. And that really taught me how that money was never something that was readily expendable to me. even if I went to Starbucks and I bought a drink with my father's credit card, he'd ask me for the receipt. He'd want to know where the receipt was, always. 08:28 I was very meticulous in his record keeping which I am now very much meticulous in my record keeping and I enforce with my clients and make sure that record keeping is so important in your business as well. You know and so when I when I graduated high school my father said to me okay the checks are done. And you need to go get a job in college. 08:56 And what I will do is I will subsidize the paycheck that you bring home. So if you bring home $600, I will pay you 50 cents on the dollar for what you bring home, but only up to $300. So I could get a max of $300 every paycheck that he would subsidize. And then that was how I had money to live and to function. my parents, I was lucky enough that my parents would pay for my college. 09:24 in my housing, in my dorms, but it was still really teaching me the value of money. And my father required that a certain portion of those funds get put away in savings and invested. And he would tell me how to do that. And he would guide me. because my father was a financial planner, he would call me like a client and say, listen, 09:53 You're 70 % stocks, 30 % cash. I think you need to swap it. Let's talk about what that means. And of course, I'm like, you're my dad. Just do it. Why are we having this conversation? But it was so valuable because he wanted me to understand what he was doing and why he was doing it and how it really functioned. that I've also taken into how I guide and advise my clients. 10:22 I don't just do for them. understand, I want them to understand how we're doing it, why we're doing it, what the alternatives are and what it means if we do it this way or that way. You know, a lot of my discussions with my clients are about strategy and about structure and so they can make an informed decision. You know, I think that that's extremely important, especially in a family business. Working with your family is tough. So, 10:52 The way that you can make it that much easier is communication and understanding and knowledge. And I try to arm my clients with that. And that's something that my father really taught me. my mother as well, because my father managed our money and my mother would bring it home and hand my father a check and be like, here, I don't know what you do with it, but do something with it. 11:21 She also would, he would say, hold on a second. Like, I know you just sold a house and here's your commission check, but let me show you what we do with this and how we create generational wealth and how we invest it and what the best benefit for these funds are and how to use debt to our advantage. Um, you know, and that's all of these things were such a value add that I 11:51 I obtained understanding about and that I've now turned this value add to my clients and how the
