Resourceful - CMOco

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Company: CMOco
Owners: Lori Asbury
Year Started: 2011
Employees: 11-25 (Intermediate)

Welcome to An Agency Story podcast, I'm your host Russel.

In this episode we're joined by Lori Asbury, the inspiring founder of CMOco, based in Knoxville, Tennessee.

Lori shares her remarkable transition from a high-flying executive career in television to establishing her own business after a job loss and a desire to put down roots.

I absolutely love Lori’s energy and resourcefulness in running her business. Be sure to check out the part of the conversation around how her business navigated the COVID era and some important takeaways to help navigate some of the recent economic slowness within the marketing industry.

Her story at the end is just as epic, as she tells of an unexpected gift from a client, a lighthearted twist to her outstanding professional journey.

Enjoy the story.

Show Notes Insights

Embrace Resourcefulness and Adaptability: Lori’s story highlights the importance of being resourceful and adaptable, especially during challenging times like the COVID-19 pandemic. She creatively explored new revenue streams by asking herself what additional value does she have to bring to her customers? This underscores the value of thinking outside the box and seeking traditional and non-traditional partnerships to maintain and grow revenue.

Prioritize Flexibility for Personal and Professional Balance: Lori’s journey reflects the importance of creating a business model that allows for personal flexibility, enabling her to be a present parent while managing her agency. This flexibility not only supports a healthy work-life balance but also contributes to long-term satisfaction and sustainability in the business. It serves as a reminder that designing your agency around your personal values and priorities can lead to greater fulfillment and success.