Retail Media 101 with Publicis Commerce’s Margaux Logan

We take a trip to the agency side of things this week, as Dave interviews Margaux Logan, SVP, Head of Omnichannel and Emerging Marketplaces at Publicis Commerce. Publicis Commerce is a “center of excellence” responsible for developing the commerce practices of client teams across the Publicis Groupe umbrella.  Prior to joining Publicis, Margaux held senior brand management and marketing positions at Unilever and Amazon. 

Margaux shares how her Theater degree helped to position her for a marketing career (4:43), reflections on her time at Unilever (7:16), an overview of Publicis Commerce (12:46), the major differences between RMNs (19:30), and why content is still king, especially with the ways AI can now inform and enhance it (23:51). 

Follow Publicis Commerce: https://www.linkedin.com/company/publiciscommerce/

Connect with Margaux: https://www.linkedin.com/in/margaux-logan/

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Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker