Retail Media Joint Business Planning with The Digital Shelf Institute's Lauren Livak Gilbert & Microsoft's Nate Pinkston

Dave welcomes two luminaries on this week's episode: returning guest Lauren Livak Gilbert, Executive Director at The Digital Shelf Institute, and Nate Pinkston, Head of Growth, Retail Media at Microsoft.  The two recently authored a DSI & Microsoft advertising report, "Joint Business Planning (JPB) Between Retailers and Brands: Effective Optimization Strategies for Collaborative Growth."

They discuss why retail media is still "a reasonably immature medium and space" (5:56), how the tech stack varies across all the different retail media networks (10:37), the most important things to keep in mind for your retail media strategy (13:25), and highlights of the DSI/Microsoft JBP report (18:44).

Download the free report here: https://www.digitalshelfinstitute.org/report-dsi-microsoft-advertising-joint-business-planning

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenlivak/
Connect with Nate on LinkedIn: https://www.linkedin.com/in/natepinkston/

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker