Takeaways
- Retail media networks allow retailers to monetize their first-party data and shelf space.
- Building and maintaining a retail media network can be challenging in terms of time, cost, and expertise.
- Technology solutions and partnerships can help retailers of all sizes create compelling retail media networks.
- Retail media networks can contribute to revenue uplift and provide a new source of margin for retailers.
Chapters
00:00Introduction and Focus on Retail Media Networks
01:26Monetizing First-Party Data and Shelf Space
02:21Lessons from Walmart and Amazon
07:28Challenges and Opportunities in Retail Media Networks
10:20Technology Solutions and Partnerships
14:41Driving Revenue Uplift and Margin
19:12Workshop and Resources for Retailers
20:38Opportunity and Money in Retail Media Networks
22:30Debate and Net New Spend in Retail Media Networks
23:57Conclusion and Next Week's Focus
Thông Tin
- Chương trình
- Tần suấtHằng tuần
- Đã xuất bản17:47 UTC 10 tháng 9, 2024
- Thời lượng24 phút
- Tập138
- Xếp hạngSạch