Retail Media Networks: Overcoming Challenges and Increasing Revenue

Takeaways

• Retail media networks allow retailers to monetize their first-party data and shelf space.
• Building and maintaining a retail media network can be challenging in terms of time, cost, and expertise.
• Technology solutions and partnerships can help retailers of all sizes create compelling retail media networks.
• Retail media networks can contribute to revenue uplift and provide a new source of margin for retailers.

Chapters

00:00Introduction and Focus on Retail Media Networks

01:26Monetizing First-Party Data and Shelf Space

02:21Lessons from Walmart and Amazon

07:28Challenges and Opportunities in Retail Media Networks

10:20Technology Solutions and Partnerships

14:41Driving Revenue Uplift and Margin

19:12Workshop and Resources for Retailers

20:38Opportunity and Money in Retail Media Networks

22:30Debate and Net New Spend in Retail Media Networks

23:57Conclusion and Next Week's Focus