38 min
Retail Media’s Takeover of the Ad Industry — With Brad Jashinsky and Mike Froggatt #Hashtags, The Gartner Marketing & Communications Podcast
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- Marketing
Amazon’s retail media business made the online retailer the third largest player in the U.S. digital ad market. As more retailers follow Amazon’s lead, digital marketing leaders must learn how to navigate retail media buying as it quickly becomes a large part of a company’s digital ad budget.
Amazon’s retail media business made the online retailer the third largest player in the U.S. digital ad market. As more retailers follow Amazon’s lead, digital marketing leaders must learn how to navigate retail media buying as it quickly becomes a large part of a company’s digital ad budget.
38 min