What Just Happened

Christine Russo
What Just Happened

Join Christine Russo, host of exclusive CEO interviews and Roundtables, with leaders, founders and executives in the startup and technology space working with commerce, retailers and brands. Russo is a globally recognized thought leader in retail, innovation and covers topics spanning from metaverse, web 3.0 to ecommerce,

  1. 18 ДЕК.

    Retail: Year End 2024 with Top Retail Experts Michael Zakkour and Brandon Rael

    Christine Russo, the host and creator of What Just Happened, hosted Michael Zakkour and Brandon Rael for the retail industry year-end recap. The discussion highlighted many key initiatives and strategies like the evolution of video commerce, which has transitioned from a niche concept to a mainstream strategy, as evidenced by significant contributions to sales during events like Black Friday and Cyber Monday. Zakkour emphasized the importance of adopting a comprehensive "v-commerce" strategy that integrates various forms of video content, while Rael discussed how consumer behavior has reshaped retail, with influencers and social platforms like TikTok driving engagement and conversions. They agreed that video commerce must be supported by robust supply chain systems and technological infrastructure to sustain its growth. The conversation shifted to the critical role of supply chain resilience amid ongoing disruptions, such as tariffs and geopolitical tensions. Zakkour and Rael stressed the importance of diversifying production and embracing technologies like AI and cloud systems to optimize inventory and logistics. They noted how retailers must adopt a proactive, multi-layered approach to ensure operational stability in an unpredictable global market. The need for adaptability and foresight was highlighted, as companies increasingly face challenges that demand innovative solutions, including nearshoring production and leveraging advanced technologies. Russo concluded the discussion by examining the strategies of major retailers like Walmart, Amazon, Macy’s, and McDonald’s. The panel explored how these companies have navigated challenges by building ecosystems that blend physical and digital experiences. They also touched on AI's transformative role in retail, from personalization to supply chain efficiency. While companies like Walmart and Amazon have maintained dominance through innovation, the conversation acknowledged the struggles of legacy brands like Macy’s, emphasizing the need for agility and customer-centric approaches to remain relevant in the ever-evolving retail landscape.

    39 мин.

  2. 10 ДЕК.

    Sitting Down with Hanro US President, Marianna Santanas

    Christine Russo, host and creator of What Just Happened, engages in an insightful conversation with Mariana Sotinas, President of Hanro USA. The discussion explores the strategic considerations behind Hanro's distribution channels, their focus on quality and customer loyalty, and the importance of a feedback-driven approach to continuous improvement. Mariana shares insights on the brand's transition to Shopify, successful customer-centric initiatives like in-store events, and the launch of their winter capsule collection. They also delve into leveraging Hanro's heritage and luxury positioning to acquire new customers, expand into travel retail, and maintain a loyal, generational customer base. The episode emphasizes innovation and adaptability in preserving a brand's legacy while driving growth.

    11 мин.

  3. 10 ДЕК.

    Campus Stores with Brian Wright from the Vol Shop!

    Christine Russo, the host and creator of What Just Happened, recently welcomed Brian Wright, Director of VolShop at the University of Tennessee, to discuss his approach to campus retail leadership. With a sprawling operation across 14 locations, VolShop handles everything from books and tech supplies to sports concessions and partnerships with renowned brands like Lululemon. To optimize customer experiences during peak demand, such as during product launches, Wright deployed innovative measures like the Wait while system. This system, inspired by pandemic-era shopping adaptations, required customers to reserve shopping slots, ensuring efficient service and inventory management. By emphasizing purpose over profits, Wright aims to align retail operations with the needs of students and visitors, fostering a positive and memorable experience. Wright's leadership philosophy is rooted in servant leadership, a concept he adopted early in his career thanks to a mentor. He views his role as an opportunity to serve and support students, employees, and the broader university community. This approach translates into both professional development and meaningful interactions with his team, enabling them to grow individually. Through a combination of innovation and a people-first mindset, Wright balances the demands of retail fundamentals with the evolving needs of a tech-driven world, positioning VolShop as a model for integrating retail, education, and community impact.

    15 мин.

  4. 4 ДЕК.

    PayPal Ads has Landed - Big Doesn't Describe it. Learn more.

    Christine Russo, founder and creator of What Just Happened, sits with Dr. Mark Grether, SVP and GM of PayPal Ads - a pivotal moment in PayPal's venture into advertising. Dr. Grether reflects on the rapid progress since joining PayPal six months ago, launching an advertising platform that leverages its vast network of 400 million active users and millions of merchants. This integration allows advertisers to capitalize on unparalleled transaction insights, optimizing ad effectiveness and consumer engagement. With over 225 billion transactions passing through PayPal's pipeline, Dr. Grether envisions this as a transformative opportunity in the e-commerce space. He emphasizes the differentiation of PayPal’s "commerce media" strategy, which unites transaction data across merchants to drive efficiency and impact in retail media. Dr. Grether underscores the importance of AI in advancing PayPal Ads, with applications for personalized ad targeting and creative customization at scale. He discusses leveraging AI to tailor ads and offers, enhancing user experience while maximizing ROI for advertisers. This dual focus on consumer relevance and advertiser performance signals a shift toward maturity in retail media, with PayPal pioneering the transition to commerce media. Additionally, Dr. Grether highlights the role of platforms like Honey in capturing pre-purchase intent, further enriching the ad ecosystem. The strategy also aims to democratize advertising for micro-businesses by enabling them to compete with larger players using AI-powered tools. The inclusion of small and medium-sized businesses (SMBs) on platforms like Venmo signals PayPal's commitment to serving diverse market segments. Dr. Grether envisions empowering "mom-and-pop" businesses through customized, impactful advertising solutions. PayPal's approach positions it as a leader in commerce-driven advertising, balancing technological innovation with user-centric principles. With the recent onboarding of major brands like Hugo Boss and Verizon, PayPal is poised for significant growth in this space. Dr. Grether’s outlook emphasizes that the venture is in its infancy, but the prospects are immense, with 2025 and beyond offering a promising horizon for innovation and market expansion.

    14 мин.

  5. 19 НОЯБ.

    Suze Dowling of Pattern Brands and the State of DTC

    Suze Dowling, co-founder and Chief Business Officer of Pattern Brands, discussing her company's unique approach to direct-to-consumer (D2C) business and sustainable growth. Pattern operates a portfolio of seven home goods brands under a unified model to optimize profitability and shared resources. Dowling explained how the D2C industry has evolved, emphasizing the importance of profitability over vanity metrics and focusing on sustainable, customer-centric growth. She also highlighted the transition from cutting out intermediaries to adopting an omnichannel strategy, blending online and offline customer experiences. The discussion delves into the challenges and transformations of the last five years, including the pandemic's impact on e-commerce and rising competition. Also, the importance of connected commerce, meeting consumers across various touchpoints, and designing cohesive brand experiences across channels is emphasized. This approach allows Pattern Brands to serve customers effectively while maintaining profitability. She also spoke about the power of pivoting and evolving business strategies to adapt to new realities while staying true to the company's mission of enhancing daily life at home. The conversation explored the integration of AI within Pattern's operations, primarily for internal efficiencies, creative workflows, and marketing. Dowling shared examples of leveraging AI tools for ad testing, copywriting, and SEO optimization, acknowledging its transformative potential. She emphasized the balance between human creativity and technological advancements, underlining curiosity and openness as core team values. The podcast concluded with Pattern Brands' journey and its commitment to innovation.

    16 мин.

  6. 18 НОЯБ.

    The Reign Off Price Retail - with Nancy Mair

    The podcast "What Just Happened" features an engaging conversation with Nancy Mair, an expert in the off-price retail industry. Mair emphasizes that the success of off-price retail stems from delivering top brands and surprising deals, creating a unique shopping experience that attracts a loyal customer base. Mair discusses the evolution of the off-price model, focusing on how these businesses now attract significant interest from vendors due to timely payments, streamlined logistics, and strong partnerships. She outlines the complex processes behind inventory management, including acquiring closeouts, made-for-off-price goods, and private labels. These strategies enable off-price retailers to maintain relevance and offer competitive value. Mair also highlights the industry's creativity in adapting to trends, such as using surplus fabrics to craft desirable, affordable products. The conversation explores broader retail dynamics, contrasting off-price flexibility with traditional retail's constraints. Mair underscores the importance of agility in responding to consumer demands and changing trends. She praises off-price retailers for their ability to adapt, unlike some mainstream brands that struggle to stay fresh. The host, Christine Russo, concludes by acknowledging the increasing competition from stores like Target and Walmart, which sometimes offer comparable value. Mair's insights provide a compelling look at the off-price sector's unique strengths and its role in shaping modern retail.

    14 мин.

  7. 22 ОКТ.

    CEO of Sezzle, Charlie Youakim, on Buy Now Pay Later and What Later Looks Like

    The podcast features an interview with Charlie Youakim, CEO of Sezzle, discussing the company's journey in the competitive "buy now, pay later" (BNPL) space. Charlie highlights the strategic milestones of Sezzle, including its recent listing on NASDAQ and a notable sponsorship with the Minnesota Timberwolves. Sezzle's growth is marked by its innovation and adaptability, moving from traditional merchant partnerships to introducing subscription services like "Premium" and "Anywhere," allowing users more flexibility to shop across various retailers. Youakim explains the development of Sezzle's direct-to-consumer (DTC) approach, which emerged from listening to customer feedback about wanting to use Sezzle's services at more locations. This led to the introduction of virtual cards and a subscription model that improved user engagement and revenue. By leveraging data and extensive marketing tests, Sezzle identified successful channels like SEO and in-app ads while also experimenting with novel strategies, such as bar coaster ads near universities. The company's advertising efforts aim to increase customer touchpoints, including in stadiums and concert venues, which could be a key to expanding their customer base. Looking ahead, Youakim emphasizes Sezzle’s focus on responsible financial services, credit-building tools, and enhancing the shopping experience. By aligning its offerings with customer needs, Sezzle hopes to expand beyond BNPL by adding features like price comparisons, fast checkouts, and more. The company sees opportunities in areas such as credit-builder loans and secured credit cards, positioning itself to compete not just with BNPL peers but also with financial service providers like credit card companies. Youakim's forward-thinking approach emphasizes continuous growth and innovation, inspired by industry leaders like Jeff Bezos, with a focus on adapting to market demands and regulatory changes.

    22 мин.

  8. 10 ОКТ.

    Is Luxury Messy? What is Luxury with Marie Driscoll and Silvia Coleman

    In this conversation, two luxury experts, Marie Driscoll and Silvia Coleman, discuss the evolving luxury market and its complexities. Marie, with her background as an equity analyst and current roles in academia and luxury market analysis, reflects on how luxury brands, once driven by exclusivity and craftsmanship, are now facing challenges such as post-pandemic economic pressures, changing consumer behavior, and an over-reliance on high-net-worth individuals. Silvia, also a former equity analyst, emphasizes the importance of customer experience and the current trend towards experiential luxury, noting that brands need to rethink their value propositions as consumer expectations shift. Both experts agree that luxury brands are at a crossroads, needing to refocus on core values, while also adapting to the demands of younger generations. The conversation touches on how the pandemic accelerated changes in the luxury sector, with an increase in spending on high-end goods during a time of limited experiences, but also how this created challenges, such as rising prices and a lack of innovation. Silvia and Marie discuss the dichotomy between quiet luxury, represented by brands like Hermès, and the more accessible luxury goods that became popular during COVID. They also explore the issues around creative director turnover in luxury houses, likening it to short-termism and lack of brand loyalty in today’s market. As they delve into trends such as the democratization of luxury, both experts emphasize the need for luxury brands to balance innovation with heritage to remain relevant and maintain long-term value.

    26 мин.
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Об этом подкасте

Join Christine Russo, host of exclusive CEO interviews and Roundtables, with leaders, founders and executives in the startup and technology space working with commerce, retailers and brands. Russo is a globally recognized thought leader in retail, innovation and covers topics spanning from metaverse, web 3.0 to ecommerce,

Информация

  • Автор
    Christine Russo
  • Годы выхода
    2022 - 2024
  • Выпуски
    56
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Christine Russo
  • Сайт подкаста
    What Just Happened

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