Retainer Clients - The Key to STABILITY and SCALING

In this episode, we’re tackling one of the biggest game-changers for freelancers and creative business owners: retainer clients.

If you’re stuck hustling for low-budget, one-off projects with no stability, this episode is for you. Learn why retainer clients are the foundation of a profitable, scalable creative business—and how to land them.

What You’ll Learn:

• The problem with relying on low-budget, one-off projects and why they’re holding you back.
• What a retainer client is and how to transition from one-off work to long-term partnerships.
• A real example of a $5K/month retainer package and how it can transform your business.
• Actionable steps to find and close retainer clients that align with your skills and expertise.

Key Topics:

• Why Retainer Clients Are Essential: Predictable income, deeper relationships, and the ability to scale without burning out.
• What a Retainer Looks Like: A $5K/month example for an 8-figure e-commerce brand needing UGC, ad content, and creative strategy.
• How to Pitch and Land Retainers: Start with a one-off project, over-deliver, and transition to a monthly agreement.
• Financial Stability and Growth: Retainers give you the freedom to pay yourself more, invest in your team, and focus on long-term goals.

Special Announcement: Creative Business Lab Is Here!
🚀 Creative Business Lab launched last week, and the response has been incredible! 🚀

This digital course is helping creatives like you transform their businesses. From freelancers leaving their 9-5 jobs to agency owners making $100K+ per month, the Creative Business Lab community is packed with people ready to scale their businesses and build a stable, profitable future.

Join the community that’s changing the game:

Creative Business Lab

Weekly Challenge:

1. Identify 3 potential clients in your network or niche who need consistent content.
2. Pitch a one-off project to one of them this week.
3. Propose a retainer agreement based on their needs and how you can consistently help them grow.

CTA:
Take a screenshot of yourself listening to this episode and share it on Instagram! Tag me (@gordonly) for a chance to win a FREE Bold Proposal Template, perfect for pitching and closing retainer clients with confidence. Let’s see who’s tuning in!