The Revenue Engine Podcast features top leaders in business, marketing, technology, and more and share their amazing stories.
Creating Organic Leads Through Better Marketing With Matt Richards of Aqua Security
Matt Richards is an international business and product marketing leader with more than 25 years in B2B technology working with companies of all sizes. He is the Chief Marketing Officer for Aqua Security, the largest pure-play and cloud native security company worldwide.
Before Aqua, Matt was the CMO for Datto and the VP of Products and Markets at ownCloud among other leading positions. He brings his mindset from mechanical engineering to marketing in order to find clever solutions to drive growth.
In this episode… Marketing is driven exclusively by data and numbers, but there is a lot more to consider if your brand is going to keep growing. Behind the analytics are real people. The best forms of marketing require trust, understanding people, and content that naturally captures customers.
Matt Richards of Aqua Security has spent nearly 25 years learning how to market products effectively. His approach is focused less on feeding funnels and more on the customer’s perspective. So what does this mindset look like when applied to marketing campaigns?
In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Matt Richards, the CMO of Aqua Security, to discuss organic marketing in the security industry. They talk about Aqua Security’s business model, what a successful dimension strategy looks like, and how they overcome the challenges of the industry. Lastly, they discuss Matt’s background and the best advice he’s received.
Managing and Monetizing Big Data With Roman Stanek of GoodData
Roman Stanek is a successful entrepreneur and technology expert with 20 years in the field. He is the CEO and Founder of GoodData, a company built to disrupt the business intelligence space and help companies monetize their data. Before GoodData, he founded and led two other startups: NetBeans and Systinet. He has become a leading voice in the analytics industry across his businesses, pushing the boundaries on data insights and helping new companies move forward.
In this episode… Many budding startups are failing to make the most of their data. Both internal and external data can be a catalyst for any business, but some companies are letting it go to waste. It isn’t enough to keep track of your numbers — the best brands are able to accomplish their enterprise goals by leveraging analytics. This has been the mindset from the beginning for Roman Stanek.
Having built three successful tech startups, Roman knows the power of digging deeper into the data. His most recent business, GoodData, has worked with brands like Visa and TransTrack to great results. Now he tells you how you can do the same.
Alex Gluz has an informative conversation with Roman Stanek, the CEO and Founder of GoodData, about how to leverage big data in your company. They discuss Roman’s background and how he used funding to lay out his companies’ trajectory. They then go into detail on trusting data, acquisition strategy, and building an excellent revenue engine. Hear all of this and more on this episode of the Revenue Engine Podcast!
The Keys to International Marketing With Michael Krutikov of ElectroNeek
Michael Krutikov is an experienced executive and marketer and the CMO of ElectroNeek. The company provides Robotic Process Automation (RPA) for IT services and works with companies such as Toyota and 7-Eleven. His extensive background includes leading positions at Dell, Symantec, and Cybraics. He is known for his ability to generate consistent demand and thought-leadership hyper-growth for premiere businesses.
In this episode… Marketing is already challenging in one country, but expanding your marketing internationally is even more difficult. Each country has their own culture, marketplaces, and expectations to consider. It’s not enough to copy and paste what’s worked before — adaptations need to be made, and new strategies must be deployed. So how do you tackle the challenges of marketing both domestically and abroad?
Michael Krutikov is the CMO for ElectroNeek, a hyper-automation platform that is running a global marketing team in more than 20 different countries. Not only have they found success in the U.S., but ElectroNeek has learned how to market effectively in different cultures, too. Now you can learn how to do the same.
In this episode of the Revenue Engine Podcast, Alex Gluz talks with Michael Krutikov, the CMO for ElectroNeek, to discuss how to improve your marketing and adapt to foreign markets. They talk about what makes ElectroNeek distinct and how they’ve grown so quickly before delving into b2b strategy, segmentation, and marketing internationally. Stay tuned for more!
Making the Most of Limited Marketing Budgets With Ryan George of Docupace Technologies
Ryan George is a marketer, speaker, author, and expert panelist. He is the CMO of Docupace Technologies where he handles the marketing, communications, and events strategy of the wealth management company. He previously worked at 1st Global and U.S. Global Investors where he honed his expertise.
Alongside his work at Docupace, Ryan serves as the Chair of the Financial Services Institute's Marketing, Growth and Development Council as well as a member of the Forbes Communications Council.
In this episode… Marketing budgets and successful pipelines can feel like a ludicrously expensive part of any business. The common narrative says that before you can make money, you first have to spend a lot of it. While there is truth to this statement, it does not have to be as painful as it initially seems — great marketers and clever teams have found ways to make a lot out of a little to maximize a modest budget. Most of this comes down to best practices, but there are some creative ways to bring in new customers. Now you too can learn some of those adjustments.
In this episode of the Revenue Engine Podcast, Alex Gluz talks with Ryan George, the CMO at Docupace Technologies, to discuss efficient marketing and getting the most out of your sales. They walk through topics such as Docupace’s own strategy, how to manage a successful sales pipeline, and how to find quality leads — all on a humble budget. Stay tuned!
How To Transform Your Team and Revenue With Greg Drinkwater of Fetcher
Greg Drinkwater is the CRO of Fetcher, a platform that automates candidate sourcing and outreach so their clients can focus on the human side of recruiting. He worked at Stack Overflow for eight years and founded his own company, Remanufacturedsterilizers.net, back in 2007. His experience includes sales, sales training, and account management.
In this episode… Generating revenue organically is difficult, and leading a team to generate that revenue is even harder. No matter how great the product or service is, there will always need to be someone with expertise to ensure proper growth. So what does that work look like in practice?
Greg Drinkwater is the CRO of Fetcher, a top-of-the-funnel HR tech sourcing tool. He has worked with several leading companies such as Stack Overflow and Liquid Technology. He brings a wealth of experience to his current role, and now, is here to share it with you.
In this episode of the Revenue Engine Podcast, Alex Gluz interviews Greg Drinkwater, the CRO of Fetcher, to discuss how to generate revenue through proper leadership and strategy. They talk about Greg’s own career and what he learned from his mentors. They also touch on what Fetcher does, how their acquisition model has changed, and how they differentiate themselves from other funnel services.
Transforming Your Sales From the Ground Up With Adam Boushie of Finix
With international experience and a background in entrepreneurship, Adam Boushie brings a unique mindset to his role as Chief Revenue Officer at Finix. The company offers payment solutions to software platforms, working with startups all the way to global brands. Adam spent seven years at Google and has also worked with companies like Gloo and Iron Mountain.
In this episode… Growing your business’ sales is a difficult and multifaceted prospect. Despite what some people say, there is no singular trick to scaling your company. The real solution is found in refining every part of your brand — but this is easier said than done. Fortunately, there are people who know what this looks like in practice.
Adam Boushie is the CRO of Finix, a successful payment platform for other businesses. He has worked around the globe, served at companies of all sizes, and has even started his own. His expertise can now help others find their own success.
Alex Gluz has an informative interview with Adam Boushie, the Chief Revenue Officer at Finix, wherein they discuss how to optimize your sales. They talk about Finix and how they thrive within their niche space before covering topics such as improving your team, building a sales organization, and how to handle an economic slowdown. Learn all of this and more by checking out this episode of the Revenue Engine Podcast!
Alex is an excellent interviewer who gets valuable information/key points while still keeping things conversational. Each episode's filled with real insights and actionable advice. Highly recommend that you subscribe and listen to this show!