Reviving Extinct Scents: The Future Society Story - Jasmina Aganovic, Founder of Arcaea

Host April Franzino is joined by Jasmina Agonovic, Founder of Arcaea, shares her unique journey from studying engineering at MIT to becoming a beauty brand founder. She discusses her passion for innovation in the beauty industry, the creation of her company Arkea, and the launch of her fragrance brand Future Society, which focuses on reviving scents from extinct flowers. Jasmina emphasizes the importance of biology in beauty, the challenges of entrepreneurship, and the significance of having a lab for product development. She also shares insights on retail strategy, lessons learned from customer feedback, and future plans for her brand.

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